Websites: The Good, the Bad and the Ugly


Published on

What makes a good website? What makes a good website UX (User Experience)? Let's take a look and find out....

Published in: Business, Technology, Design
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Websites: The Good, the Bad and the Ugly

  1. 1. Websites:The Good, The Bad and the Ugly
  2. 2. Websites:The Good, The Bad and the UglyWeb Design Critical Factors Know and Understand the Target Audience Clear Page Navigation Effective Use of Color Content Marketing Calls to Action (CTA)
  3. 3. Websites:The Good, The Bad and the UglyWhat Is UX?• UX is an abbreviation for User Experience. Anytimesomeone interacts with your site, even just for a matterof minutes, they’re involved with your user experience.• But in order to design something that works well forthem, you need to know a lot more than just basic webdesign and development.• UX design is driven by knowledge of the usersthemselves.• Who are they? Why are they visiting? What do they wantto accomplish?
  4. 4. Websites:The Good, The Bad and the UglyGoogle Company Philosophy
  5. 5. Websites:The Good, The Bad and the UglyTheme Music: Webmaster Guidelines - Website Content Guidelines Site Quality Guidelines Site Quality Guidelines Improve your website and Understand Website Quality ScoreVideo: What is Quality Score and why does it matter? Info:Does linking my two sites together violate the quality guidelines?By Matt Cutts, Google Webspam Team
  6. 6. Websites:The Good, The Bad and the UglyUnderstand Your Website UsersCreate the Website For Your Most Valuable UsersUsability & User Experience Articles
  7. 7. Websites:The Good, The Bad and the UglyYES: Design Elements To Use• Provide high-quality content on your pages,especially your homepage• Make your site easily accessibleBuild your site with a logical link structure.Every page should be reachable from at least one statictext link.
  8. 8. Websites:The Good, The Bad and the UglyNO: Design Elements To Avoid• Don’t use confusing or misleading page Navigation!• Dont fill your page with lists of keywords, attempt to "cloak"pages, or put up "crawler only" pages.• If your site contains pages, links, or text that you dont intendvisitors to see, Google considers those links and pagesdeceptive and may ignore your site.• Dont use images to display important names, content, orlinks. Our crawler doesnt recognize text contained ingraphics. Use ALT attributes.• Dont create multiple copies of a page under different URLs.
  9. 9. Websites:The Good, The Bad and the UglyDesign Research, Theory and PhilosophyWebsite Design Look into Color Theory in Web Design
  10. 10. Websites:The Good, The Bad and the UglyContent Marketing: The Gold at the End of the Rainbow
  11. 11. Websites:The Good, The Bad and the UglyReading ListMade to Stick: Why Some Ideas Survive and Others DieChip Heath and Dan HeathThe Back of the Napkin:Solving Problems and Selling Ideas with PicturesDan RoamDont Make Me Think:A Common Sense Approach to Web Usability, 2nd EditionSteve Krug
  12. 12. Need WordPress Web Design Assistanceor Trainingat Affordable Pricing?Contact My Pandamonium Marketing-SEO!866-241-7474Serving Dallas-Fort Worth and the USBased in DFW and Made in America: We Don’t Out-Source