Websites:The Good, The Bad and the UglyWeb Design Critical Factors Know and Understand the Target Audience Clear Page Navigation Effective Use of Color Content Marketing Calls to Action (CTA)
Websites:The Good, The Bad and the UglyWhat Is UX?• UX is an abbreviation for User Experience. Anytimesomeone interacts with your site, even just for a matterof minutes, they’re involved with your user experience.• But in order to design something that works well forthem, you need to know a lot more than just basic webdesign and development.• UX design is driven by knowledge of the usersthemselves.• Who are they? Why are they visiting? What do they wantto accomplish?
Websites:The Good, The Bad and the UglyGoogle Company Philosophyhttp://www.google.com/about/company/philosophy
Websites:The Good, The Bad and the UglyTheme Music: http://youtu.be/AFa1-kciCb4Google Webmaster Guidelines - Website Content Guidelineshttp://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769#1Google Site Quality Guidelineshttp://support.google.com/webmasters/bin/answer.py?hl=en&answer=40349Google Site Quality Guidelineshttps://support.google.com/adwords/answer/2404197?hl=enGoogle: Improve your websitehttps://support.google.com/adwords/answer/2580276?hl=en&ref_topic=1714063Check and Understand Website Quality ScoreVideo: What is Quality Score and why does it matter?https://support.google.com/adwords/answer/2454010?hl=enBonus Info:Does linking my two sites together violate the quality guidelines?By Matt Cutts, Google Webspam Teamhttp://youtu.be/x0-jw_PfwtY
Websites:The Good, The Bad and the UglyUnderstand Your Website UsersCreate the Website For Your Most Valuable UsersUsability & User Experience Articleshttp://www.smashingmagazine.com/usability-and-user-experience
Websites:The Good, The Bad and the UglyYES: Design Elements To Use• Provide high-quality content on your pages,especially your homepage• Make your site easily accessibleBuild your site with a logical link structure.Every page should be reachable from at least one statictext link.
Websites:The Good, The Bad and the UglyNO: Design Elements To Avoid• Don’t use confusing or misleading page Navigation!• Dont fill your page with lists of keywords, attempt to "cloak"pages, or put up "crawler only" pages.• If your site contains pages, links, or text that you dont intendvisitors to see, Google considers those links and pagesdeceptive and may ignore your site.• Dont use images to display important names, content, orlinks. Our crawler doesnt recognize text contained ingraphics. Use ALT attributes.• Dont create multiple copies of a page under different URLs.
Websites:The Good, The Bad and the UglyDesign Research, Theory and PhilosophyWebsite Designhttp://pinterest.com/mypandamonium/website-designA Look into Color Theory in Web Designhttp://sixrevisions.com/web_design/a-look-into-color-theory-in-web-design
Websites:The Good, The Bad and the UglyContent Marketing: The Gold at the End of the Rainbowhttp://www.copyblogger.com/content-marketing
Websites:The Good, The Bad and the UglyReading ListMade to Stick: Why Some Ideas Survive and Others DieChip Heath and Dan HeathThe Back of the Napkin:Solving Problems and Selling Ideas with PicturesDan RoamDont Make Me Think:A Common Sense Approach to Web Usability, 2nd EditionSteve Krug
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