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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN 
FOUNDATION IN NATURAL AND BUILT ENVIRONMENT 
AUGUST INTAKE 2014 
A COMPARATIVE ANALYSIS OF 2 BUSINESSES OF SIMILAR INDUSTRY IN 
DIFFERENT GEOGRAPHICAL LOCATIONS - FOOD INDUSTRY 
GROUP MEMBERS: 
JACK NG WAI KHONG 0317980 
YEO DOR EEN 0316224 
CHAN PEI SHAN 0318350 
LEE JIAN RU 0318132 
SUBJECT: ENGLISH 2 (ELG 30605) 
LECTURER: CASSANDRA WIJESURIA 
SUBMISSION DATE: 1 DECEMBER 2014 
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 1
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 2 
Table of contents 
NO. CONTENT PAGE 
1. KEY SUMMARY 3 
2. DESCRIPTION OF THE BUSINESS 4-5 
3. BRIEF BIO OF THE BUSINESS 6-8 
4. COMPARATIVE ANALYSIS OF THE 
BUSINESSES’ COMPETITIVE TRAITS 
9-15 
5. RECOMMENDATION 16 
6. BIBLIOGRAPHY 17 
7. REFERENCES 18 
8. APPENDICES 19-29
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 3 
Key Summary 
Nowadays, businesses are prevalent in capitalist economy. Without good 
economy, people are not able to lead a good life and have a proper education. In 
this assignment, we are required to do a comparative analysis of two businesses of 
similar industry in different geographical locations. 
Our group consists of four members- Jack, Doreen, Pei Shan and Jian Ru. 
We chose food industry as our topic since food industry plays an important role in 
business world nowadays. There are too many varieties of food in the market, so 
we decided to make our topic specific. Noodles restaurant has been chosen for our 
research. 
Noodles are popular among people with different ages and noodles shops 
can be found everywhere. For our research, we had chosen two noodles shops in 
Seremban and Klang valley. They are Yee Kee Beef Noodles (Seremban) and 
Sarawak Noodles House, SS15 (Klang Valley). 
We carried out research and went for an interview in these two noodles shop. 
After that, we made a comparative analysis between these two businesses. From all 
the researches and interviews we have done, we are able to understand how the 
business flow and we show our knowledge and understanding about the business in 
the report.
DESCRIPTION OF THE BUSINESS 
Our group focused on noodle shops among the food and beverages category, as there are a lot of 
different types of noodle shops out in the market. It is a new knowledge of how noodle shops 
businesses actually operate and compete with each other with their different types of specialist 
noodles. Also, noodle shops are so popular, and we wanted to see if how their product is made to 
satisfy the craving of their customers. 
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 4 
1. Yee Kee Beef Noodles 
The first noodle shop we chose is called Yee Kee Beef Noodles. Both the branches are located in 
Negeri Sembilan, one is in Seremban Town, and the other in Seremban 2. There are only 2 
branches of the shop, and 10 employees in total, including the chefs. The main product of Yee 
Kee Beef Noodles are beef noodles, where they serve in dry form, with Lai Fun (noodles made of 
pure rice, a type of Laksa noodles), beef meat, and some delicious beef sauce of their secret 
recipe. The noodles are usually served with a bowl of soup. The estimated customers per day is 
approximately 25 to 32 tables, and the types of customers they have includes families and friends 
who were hanging out, and a lot were returning customers. 
The business was founded by a man who travelled all the way from China, named Poon 
Yee, who started the business many years ago. The shop was named after his last name, Yee. The 
founder’s motivation to start the business is because he wanted to help spread the origin of the 
tasty noodles all across Malaysia. He had chosen Seremban as the location, as Seremban is one 
of the places in Malaysia that has its fame from having different types of delicious food. Our 
interviewee also stated that they wanted to come up with a concept for the shop and their 
product, and therefore had decided to start a business about beef noodles, where their focusing 
product, specialities and even snacks are beef related. 
In the few years of their development, Yee Kee Beef Noodles had come up with many 
different types of the noodles instead of their original ones, even though their original dish is 
very well liked. From a dry noodle dish they had developed the noodles in soup as well. Other 
than that they also sell rice together with different styles of beef meat cooking, and also snacks
relating to beef. They kept their shop on a small scale for all these years, but they are planning 
to spread their shop to Kuala Lumpur so that their noodles can be better known to people all 
around Malaysia, as they can hardly be found anywhere else other than in Seremban. 
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 5 
2. SRK Noodle House 
Our second noodle shop is called SRK Noodle House. It is currently located in SS15, 
Klang Valley, and they are still thinking and planning to open their second branch, so they are 
the only shop right now. The shop has around 12 employees, and according to the owner, one of 
the employee is an apprentice of the owner himself ! The main dish of the shop is Kolok Mee (also 
known as Sarawak Noodles), as we get to taste them ourselves for free, and it consists of the dry 
kolok noodles, vegetables, slices of pork, and a delicious taste of soy sauce among the noodles. It 
is served with a bowl of soup also. The estimated customer per day was once very little of 2 to 5 
last time, but as time pass and the restaurant grown better known, it has approximately 20 to 35 
per day. The customers there also includes families and a bunch of friends or even single 
customers. The delicious Kolok Noodles had attracted many returning customers as well. 
The founder of SRK Noodle House is the owner himself, who came all the way from 
Sarawak, bringing the original noodle recipe with him to Klang Valley. The name of the shop 
was inspired by the noodles itself, SRK Noodle House, where SRK Noodles meant Sarawak 
Noodles. The owner’s motive of starting the business is to spread the original taste of Kolok 
Noodles all over Malaysia instead of just within Sarawak, as many people out there had imitated 
the recipe and made an unoriginal version of the noodle, that doesn’t taste the same as the 
original one. 
In their recent development, SRK Noodle House had developed more than 20 different 
types of dishes, where they have the soup version as well, and also some with extra spiciness, 
and also one fish balls and snacks to go with the noodles served in soups and so much more. 
According to the owner, the second franchise will be opening in SS2 this December, as it is 
getting better known the people around the area.
BRIEF BIO OF THE BUSINESS 
YEE KEE BEEF NOODLES SRK NOODLE HOUSE 
LOCATION No. 92, Jalan S2 D32, Seremban 2, 
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 6 
70300 
84, Jalan SS 15/4b, 47500 Subang Jaya, 
Selangor. 
NUMBER OF 
BRANCES AND 
EMPLOYEES 
They have 3 branches where 2 is located 
in Seremban and the other one is located 
in Kuala Lumpur. Hence they have up to 
50 employees altogether in 3 branches. 
Now they have only one main restaurant, 
but in the following December, a 
franchise will be opening soon in SS2, 
Petaling Jaya. They only have 12 
employees in the restaurant that includes 
the chef and waiter. 
MAIN PRODUCTS 
AND SERVICE SOLD 
The main dishes they sold is Seremban 
Beef Noodles that they been selling for 2 
generations. The side dishes they sell are 
Penang Prawn Mee, Ipoh Chicken “Hor 
Fun” and etc. 
The main dishes they sell is Sarawak 
Kolok Mee which is the famous dish in the 
restaurant, and now they have invented a 
few dishes, lik e “Ma Lat” Kolok Mee. 
ESTIMATED 
CURRENT NUMBER 
OF CUSTOMERS 
For weekend, the customers will be 
crowded in the morning until afternoon 
where almost 50 to 60 customers, and 
slowly the amount of customers start to 
shrink in the evening. As for weekdays, 
the customers will be not as much as in 
the weekends, where estimated 30 to 40 
customers per day, but the amount will 
be changed due to certain circumstances. 
Since SS15 is quite a strategic place, 
where it placed nearby of 3 university and 
1 private school, and also located at an 
urban area, so in the weekdays, the traffic 
there is chaos, which means there is a lot 
of customers especially in the weekdays 
and in the weekends. They estimate serve 
more than 60 customers per day as what I 
heard from the restaurant owner. The 
customers are mostly students, employees 
and senior citizens as well.
YEE KEE BEEF NOODLES SRK NOODLE HOUSE 
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 7 
WHEN WERE THE 
BUSINESSES 
FOUND? 
The business had already been passed 
down by two generation until now. So 
they decide to repackage the whole 
business from a small stall to a bigger 
restaurant, so that the customers can 
have a better space to enjoy the services 
and foods served. 
The business were found by the owners 
father’s father, which means grandpa, 
and its passed on to 3 generations. 
WHO ARE THE 
FOUNDERS? 
The founder is called Poon Yee. He is the 
original founder. Poon Yee is actually a 
China man, who came from China last 
time. So now he is old. That’s why the 
name of the shop is Yee Kee after his 
name. 
Originally the mee is from Sarawak and 
had already bring down for three 
generation (by his grandparents), the 
ingredients used had never been reduced. 
WHATS THEIR 
MOTIVE FOR 
STARTING THE 
BUSINESS? 
The business had been continuing for all 
these years but it’s on a small scale so 
called stall, we kind of give in new 
packaging, a new concept where it is 
natural, but for restaurant to survive 
cannot sell only one item. So we need a 
few more items, we give in a concept 
and we give in an identity. 
I manage this business from Sarawak to 
Kuala Lumpur, to do this business. I also 
have no idea how to manage it, but the 
only reason I did this business is how I 
make this bowl of mee that makes the 
customers feel worth it. You will have a 
lot of market competition. It is even more 
difficult to compete with them, so I never 
take this business as a market 
competition. For example, in KL, there is 
many coffee shops, but mainly the food is 
from Sarawak and Penang. But the 
distance from Sarawak to KL is only 2 
hours. But why there is no businessman 
from Sarawak approach KL and start the 
business. Firstly, which is the soy sauce in
KL is different with Sarawak. I also used 
a year in KL to find out the originality of 
soy sauce. 
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 8 
WHATS THEIR 
RECENT 
DEVELOPMENT? 
We will be continuing in Seremban, but 
we would like to spend more to KL, so 
that this type of beef noodle will be more 
well-knowned, because now this type of 
beef noodle like dry beef noodle, mostly 
famous in Seremban. Outside Seremban 
you hardly find it. The mee is called Lai 
Fun, it is mee but actually it is made out 
of pure rice. Inside is not hollow, so it is 
smooth. 
Very fast, the second franchise will be 
soon opened in December at SS2.
COMPARATIVE ANALYSIS OF BUSINESSES’ COMPETITIVE TRAITS 
i) NUMBER OF COMPETITORS 
For the beef noodle shop located in Seremban which is also known as 
“Yee Kee Beef Noodles” has only one main competitor around the area whereas 
for the Sarawak noodles located at ss15 and the shop’s name is “Srk Noodle 
House” has a lot of competitor at the area as there are a lot of food shops around 
the area which are cheap. This is due to the fact ss15 is a hotspot for college 
students as there are a few colleges located around the vicinity of ss15 and hence a 
lot of food shops at ss15. 
ii) THE MARKET SHARES OF THE BUSINESS 
The market shares of the businesses that we interview have slight 
difference, where for “Yee Kee Beef Noodles” he holds the half of the 
share of the restaurant since his shop is the second franchise but still he 
is under the same family as well, so he holds half of the restaurant shares. 
As for “Srk Noodle House”, he hold all of the shares of the business 
because he is the owner of the restaurant and the main franchise of the 
restaurant. 
TOP COMPETITORS 
The top competitors of “Yee Kee Beef Noodles” is Restaurant Yi Poh. 
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 9
Hence, for “Srk Noodle House” has several competitors like Cosans 
Coffee shop, Burgertory and etc. 
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 10
iii) BRIEF BIOS OF EACH BUSINESS’ 
At Seremban, they only have one main competitor and that is the 
Restaurant Yi Poh which sells clay pot Lou Xu Fan. The Lou Xu Fan is 
unique because unlike the Lou Xu Fan that can be found at Kuala 
Lumpur which are in pieces which looks like mouse tails as the name 
states, the Lou Xu Fan found in Seremban are all connected together like 
noodles but the texture and taste is exactly the same as the Lou Xu fan 
found in Kuala Lumpur. A lot of food critics have went and tried the Lou 
Xu Fan at Restaurant Yi Poh and all have given a positive feedback after 
trying it. This is the reason Restaurant Yi Poh is the beef noodles main 
competitor. On the other hand, for Srk Noodle house, the 3 main 
competitors are Foh Foh food court which is famous for its fried rice at a 
reasonable price, 96 restaurant which sells mixed rice where you can 
feast like a king at a very cheap price and Ooi noodle house which sells 
pork noodles and even though the price of the Ooi noodle house is 
slightly more expensive than the Srk noodle house which they sell at 
RM7.00 per bowl but serves in large portions and is has been said it is a 
place for pork lovers. So to enter the food business at ss15 is not easy as 
all these restaurant have not only been around for a long time which 
means they have a lot of regular customers but they are very cheap and 
delicious as well. Hence, these are the top 3 main competitors for the Srk 
noodle house. 
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 11
iv) STRATEGIES OF COMPETITIONS AMONG 
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 12 
BUSINESSES 
For the business in Seremban which is the beef boodles, how they compete 
with their competitors is that they venture more to the social media to 
attract the attention for most of their customers for example, they have 
created a Facebook page so that more people will know more about the 
beef noodles located in Seremban. This is because most people in the 
world have a Facebook account. Their business is currently categories as 
quite successful as they have a constant amount of income every year and 
they currently have 2 branches which are both located in Seremban but 
there will be a new branch which is venturing more towards Kuala 
Lumpur. As for the Srk noodle house, how they compete with other 
competitors is through winning the hearts of their customers by setting an 
extremely low price for one bowl of noodles whereas it provides a lot of 
comfort for their customers such as a television to watch while eating and 
an air conditioners for their customers while waiting so they do not feel 
the heat. The business was not doing very well at the beginning but 
business has recently gotten better for them but they are still trying to 
cover up for their loss. The business is currently going to open another 
branch which will also be closer to the city.
v) OBSTACLES FACED BY NEW BUSINESSES 
The main obstacle faced by businesses today is there are too many food 
businesses and it is hard to enter as a new market. This is because there 
are a lot of old food businesses with successor that they have already been 
taught their techniques to their successor in hopes their food will live on 
for years to come. Hence, the older food businesses would have regular 
customers and it would be harder for the locals to be attracted to the new 
business as they fear it is not worth the money and the locals have already 
gotten use to the taste and flavour of the older business and it is harder 
for other people to change their preference one they have gotten use to the 
old one. In conclusion, it is not easy to overcome this barrier which has 
been made by the older business and the new business are required to 
work even harder to be able to compete with the other businesses. 
vi) NATURE OF THE MARKETS 
The nature of the market of the “Yee Kee Beef Noodles” is that they have 
a monopolistic competition and this is due to the fact it has only one main 
competitor. The nature of the market of the Srk noodle house is perfect 
competition. This is due to the numerous number of competitors at ss15 
such as Ooi noodle house, Foh Foh food court and many more. 
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 13
vii) SIMILARITIES AND DIFFERENCES 
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 14 
Name of 
business 
Yee Kee Beef Noodles Srk Noodle house 
Similarities 1) Both of the noodle shop do not raise the price of their food at will because 
both of them have regular customers. 
Differences 1) The view point of this shop is to 
try to earn money and constantly 
trying to attract new customers to 
come. This shows that the food stall 
focuses on trying to earn money. 
2) The shop has a set menu to order 
during certain periods of time such 
as the breakfast set menu as well as 
the lunch set menu. 
3) The shop is making good profit 
every year which is RM84,000 
annually. This shows that the 
business is very stable. 
1) The way the owner views his 
business is not to earn money but is 
to try to create a comfortable 
environment for his customers and 
he constantly thinks of how to make 
his food taste better for his 
customers this could be known as 
comfort food for his fellow 
customers as well keeping the price 
low for his customers. 
2) The shop does not provide any set 
menu. 
3) This shop is suffering from a loss 
due large amount of facilities 
provided such as an air conditioner 
and a television but the price of one 
bowl of noodles does not cover up 
the cost of all the facilities provided.
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 15 
viii) CONCLUSION 
Based on my group’s analysis about both the noodle shop we interviewed, 
we have concluded that “Yee Kee Beef Noodles” at Seremban is more 
successful than the” Srk noodle house” which is located at ss15. The main 
reason is because one bowl of noodles sold at Srk noodle house suffer a 
loss of RM 3.00. The loss from each bowl of noodle is because the owner 
of the noodle shop is selling one bowl of noodle for the price of RM5.50 
but his accountant told him that he needs to sell one bowl of noodles for at 
least RM8.50 to earn some profit as the owner wanted to install a 
television as well as an air conditioner to his shop for the comfort of his 
customers but he stuck to his principles and kept the price at RM5.50 per 
bowl. Besides that, another reason the beef noodles is more successful 
than the Srk noodles is because the beef noodle has been in business 
longer than the Srk noodles. The beef noodles has a 10 year experience in 
the food industry and even though the Srk noodle has been done for 3 
generation, it has been repackaged and moved elsewhere several times 
and has been in the food business at ss15 for 3 years only. Thus, the beef 
noodle shop is more renown than then Srk noodle shop. The beef noodles 
also has a franchise at Seremban 2 which is the new side of Seremban and 
it will soon branch out to Kuala Lumpur and since the beef noodles have 
been in the business longer, it has more regular customers than then srk 
noodles. Hence, this proves that the beef noodles is more successful than 
the srk noodles.
RECOMMENDATION 
Based on the analysis of two shops we interview, we learnt quite a lot of knowledge 
regards about how businesses being managed, how the elements of businesses 
which is plan, organize, lead and control had taken place in the process of 
business, the obstacles they faced when there is a downfall, how to change the 
prices of products based on market price and a lot of it which can’t be mentioned. 
Different people have different ways to manage their business as some of them 
treated business as a way to be filthy with profits earned, some of them is to inherit 
the business where their parents left and even some of them make business as a 
dream of theirs. 
But still the recommendation I give on improving the competitiveness for each 
business with proper justification. Firstly, for them to compete with the market, 
they need to have certain skills and strategies so that they won’t struggle from loss, 
like for example which is the marketing skills obtained. Like how you promote your 
products, services and of course your restaurant. So the main way to promote your 
business is through social media, like for example which is Facebook and Twitter 
as promotion. Through Foursquare and Swarm is another to promote your 
marketing by checking in the location. Advertisement on television and radio can 
also help a lot by attracting customers to approach you. 
Secondly, we need to research the overall market, where we can discovered the 
hidden strength and weakness of our competitors or even our own businesses as 
well. After you analysis everything, then you need to compare between your 
business and other businesses so that you can know what to improve and 
improvised for your business, so that you can monopoly the whole market as well. 
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 16
BIBLIOGRAPHY 
Ackoff, Russell L., Re-Creating the Corporation, Oxford University Press, New 
York, 1999. 
Blass, Eddie and Hackston, John, “Future Skills and Current Realities: How the 
Psychological (Jungian) Type of European Business Leaders Relates to the Needs 
of the Future,” Futures, Vol. 40, No. 9, 2008, pp. 822–833. 
Marcum, David, and Smith, Steven, Egonomics, Simon and Schuster, New York, 
2007. 
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 17
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 18 
REFERENCES 
1) Yee Kee Signature Dish. Assessed on 30/11/2014: 
http://ivanyeekee.getmybusinessonline.com.my/_image?album_id=ah1zfm 
dvb2dsZS1idXNpbmVzcy1zaXRlYnVpbGRlcnIQCxIKUGhvdG9BbGJ1bRgCDKIB 
JWl2YW55ZWVrZWUuZ2V0bXlidXNpbmVzc29ubGluZS5jb20ubXk&image_in 
dex=2&pp=home 
2) Sarawak Noodles. Assessed on 30/11/2014: 
http://www.mydeliciousfoods.com/only-rm11-for-sarawak-cuisine-set-meal- 
main-dish-dessert-for-2-persons-at-srk-noodles-house-subang-jaya/ 
E-BOOK & BOOK REFERENCES 
1) Author unknown. (2011). Defining and measuring oligopoly, Retrieved on 
30 November, 2014 from 
http://www.economicsonline.co.uk/Business_economics/Oligopoly.html 
2) Buchhoitz,K. (2009). Business & society. South-Western/Cengage Learning. 
3) Business today, (2001). Twenty First Century Media. 
4) Ian I. Mitroff, Can M. Alpaslan and Ellen S. O'Connor, (2014). Everybody’s 
Business. Retrieved from 12 February 2014. 
5) Greenwald, Douglas. (1994) McGraw-Hill Encyclopedia of Economics. 2nd 
ed., McGraw-Hill 
6) Heyel, Carl. (1982) The Encyclopedia of Management. 3rd ed., Van 
Nostrand 
7) Henderson, David. (1993) Fortune Encyclopedia of Economics. Warner
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 19 
Appendices 
Appendix 1 : Interview notes 
Shop name: Yee Kee Beef Noodles 
Date: 8 November 2014 
Time: 3.30pm - 4.30pm 
Shop name: Yee Kee Beef Noodles 
Date: 8 November 2014 
Time: 3.30pm - 4.30pm 
What is the company’s name? 
Yee Kee Beef Noodles 
Who are the founders? 
The founder is called Poon Yee. He is the original founder. Poon Yee is actually a 
China man, who came from China last time. So now he is old already. That’s why 
the name of the shop is Yee Kee after his name. 
What is the motive of starting a business? 
The business had been continuing for all these years but it’s on a small scale so 
called stall, we kind of give in new packaging, a new concept where it is natural, 
but for restaurant to survive cannot sell only one item. So we need a few more 
items, we give in a concept and we give in an identity. 
What is the recent development? 
We will be continuing in Seremban, but we would like to spend more to KL, so that 
this type of beef noodle will be more well-known, because now this type of beef 
noodle like dry beef noodle, mostly famous in Seremban. Outside Seremban you 
hardly find it. The mee is called Lai Fun, it is mee but actually it is made out of 
pure rice. Inside is not hollow, so it is smooth.
What pricing strategy employed? 
First of all we need to know the cost, how much do you need to produce that one 
bowl of noodles. Of course the pricing depends on how you want to price it, and 
the environment where you sell it. For an example that same bowl of beef noodle, 
for an example you want to sell it in the market, you cannot sell that high because 
there is no air-con, no wifi and a bit smelly. Compare to maybe sell this bowl of 
noodles in Starbucks, you can sell it higher because got air-con, got wifi, you need 
to employ more people to work, so those are the cost. So you need to calculate 
what are your cost. Of course the cost cannot be too high, because you don’t know 
whether the customer will come again or not. So it has to be reasonable, so that is 
why for the same item maybe the pricing will be different, supermarket will be 
different. 
What are the obstacles in the business? 
Business, there is always risk. I mean if everything is profitable then everyone will 
take business, no one will find a job. So there will be risk what we gonna do when 
there is a downfall, maybe we will do more promotion and more marketing. 
Business will have downturn, like for example in the day, so there might be period 
where it is full or period with less people, one month will be very easy, one month 
less busy. Those are the challenges in business. 
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 20
Shop name: Sarawak Noodles House 
Date: 12 November 2014 
Time: 11.30am – 12.30pm 
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 21 
What is the shop’s name? 
Sarawak Noodles House 
Who are the founders? 
Originally the mee is from Sarawak and had already bring down for three 
generation (by his grandparents), the ingredients used had never been reduced. 
Although I am in Kuala Lumpur, but I still use the original Sarawak ingredients to 
make it, so I can kept many of the customer from Sarawak here. 
What is the motive of starting a business? 
I managed this business from Sarawak to Kuala Lumpur, to do this business. I also 
have no idea how to manage it, but the only reason I did this business is how I 
make this bowl of mee that makes the customers feel worth it. You will have a lot of 
market competition. It is even more difficult to compete with them, so I never take 
this business as a market competition. For example, in KL, there is many coffee 
shops, but mainly the food is from Sarawak and Penang. But the distance from 
Sarawak to KL is only 2 hours. But why there is no businessman from Sarawak 
approach KL and start the business. Firstly, which is the soy sauce in KL is 
different with Sarawak. I also used a year in KL to find out the originality of soy 
sauce. 
What is the recent development? 
Very fast, the second franchise will be soon opened in December at SS2.
What pricing strategy employed? 
By following the normal price, to calculate the market price, the price of the 
noodle can be afford by low income, medium income workers, employees and also 
students. When I first start the business, I tried to ask the accountant that if I want 
to afford air-con, wifi and also rental cost, how much price should I label for the 
bowl of noodle. The accountant calculated that I must sell RM8.80 only I will be 
able to continue the business, but why I can sell the bowl of noodles for RM5.80? 
Because I am holding onto the debts, my thought is very easy that if many 
customers approach us, I can hold onto it. I can protect this family, so I didn’t 
follow the accountant way to calculate, but using my RM5.80 price and sell it. So 
why a lot of coffee shops will be able to survive until now because their profit is 
higher than the cost of goods sold. So I still based on my original price to sell this 
bowl of noodles. 
What are the obstacles in the business? 
I used my money to pay the expenses and debts for two years. For other people is 
quite a difficult task, because when you take this business seriously, it will hardly 
survive, mostly people will give up. But I still hold onto the business until now, but 
what I am success with is this bowl of noodle had been proved by its taste of 
originality by the customers. So managing a business is not because of egoistic but 
to hold on, this business is only known as proud. 
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 22
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 23 
Appendix 2: Photos 
Yee Kee Beef Noodles
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 24
Sarawak Noodles House 
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 25
Appendix 3: Minutes of the meetings 
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 26 
Meeting 1 
Date 28 October 2014 (Tuesday) 
Time 12.00pm – 1.00pm 
Venue Classroom E6.21 
Attendees Jack Ng, Doreen, Pei Shan and Jian Ru 
Agenda Topic Discussion for the topic of business 
Conclusion Food industry has chosen as our topic 
Meeting 2 
Date 4 November 2014 (Tuesday) 
Time 12.30pm – 1.30pm 
Venue Classroom E6.21 
Attendees Jack Ng, Doreen, Pei Shan and Jian Ru 
Agenda Topic Final decision of the restaurants and contact 
the owner for permission to interview 
Conclusion Get the permission to interview at certain date 
Meeting 3 
Date 8 November 2014 (Saturday) 
Time 2.00pm - 4.30pm 
Venue Yee Kee Beef Noodles, Seremban 
Attendees Jack Ng, Doreen, Pei Shan and Jian Ru 
Agenda Topic Interview and recording 
Conclusion Jack interview the manager and other 
members help as assistants
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 27 
Meeting 4 
Date 12 November 2014 (Wednesday) 
Time 11.00am - 12.30pm 
Venue Sarawak Noodles House SS15,Klang Valley 
Attendees Jack Ng, Doreen, Pei Shan and Jian Ru 
Agenda Topic Interview and recording 
Conclusion Jack interview the owner and other members 
help as assistants 
Meeting 5 
Date 25 November 2014 (Tuesday) 
Time 9.30am – 10.00am 
Venue Lecture Theatre 10 
Attendees Jack Ng, Doreen, Pei Shan and Jian Ru 
Agenda Topic Division of task 
Conclusion Jack edit the videos 
Doreen, Pei Shan and Jian Ru divide the tasks 
for report
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 28 
APPENDICES 5 
 Facebook Page
 Interview Videos (YOUTUBE LINK) 
1) https://www.youtube.com/watch?v=G0SQZfn9Ufc (BRIEF BIO VIDEO) 
2) https://www.youtube.com/watch?v=2vMCVZFe6OU (COMPARATIVE 
YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 29 
VIDEO) 
3) https://www.youtube.com/watch?v=7n21w3Xmcik 
(RECOMMENDATION & CONCLUSION VIDEO)

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English ll - Final assignment report

  • 1. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN FOUNDATION IN NATURAL AND BUILT ENVIRONMENT AUGUST INTAKE 2014 A COMPARATIVE ANALYSIS OF 2 BUSINESSES OF SIMILAR INDUSTRY IN DIFFERENT GEOGRAPHICAL LOCATIONS - FOOD INDUSTRY GROUP MEMBERS: JACK NG WAI KHONG 0317980 YEO DOR EEN 0316224 CHAN PEI SHAN 0318350 LEE JIAN RU 0318132 SUBJECT: ENGLISH 2 (ELG 30605) LECTURER: CASSANDRA WIJESURIA SUBMISSION DATE: 1 DECEMBER 2014 YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 1
  • 2. YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 2 Table of contents NO. CONTENT PAGE 1. KEY SUMMARY 3 2. DESCRIPTION OF THE BUSINESS 4-5 3. BRIEF BIO OF THE BUSINESS 6-8 4. COMPARATIVE ANALYSIS OF THE BUSINESSES’ COMPETITIVE TRAITS 9-15 5. RECOMMENDATION 16 6. BIBLIOGRAPHY 17 7. REFERENCES 18 8. APPENDICES 19-29
  • 3. YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 3 Key Summary Nowadays, businesses are prevalent in capitalist economy. Without good economy, people are not able to lead a good life and have a proper education. In this assignment, we are required to do a comparative analysis of two businesses of similar industry in different geographical locations. Our group consists of four members- Jack, Doreen, Pei Shan and Jian Ru. We chose food industry as our topic since food industry plays an important role in business world nowadays. There are too many varieties of food in the market, so we decided to make our topic specific. Noodles restaurant has been chosen for our research. Noodles are popular among people with different ages and noodles shops can be found everywhere. For our research, we had chosen two noodles shops in Seremban and Klang valley. They are Yee Kee Beef Noodles (Seremban) and Sarawak Noodles House, SS15 (Klang Valley). We carried out research and went for an interview in these two noodles shop. After that, we made a comparative analysis between these two businesses. From all the researches and interviews we have done, we are able to understand how the business flow and we show our knowledge and understanding about the business in the report.
  • 4. DESCRIPTION OF THE BUSINESS Our group focused on noodle shops among the food and beverages category, as there are a lot of different types of noodle shops out in the market. It is a new knowledge of how noodle shops businesses actually operate and compete with each other with their different types of specialist noodles. Also, noodle shops are so popular, and we wanted to see if how their product is made to satisfy the craving of their customers. YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 4 1. Yee Kee Beef Noodles The first noodle shop we chose is called Yee Kee Beef Noodles. Both the branches are located in Negeri Sembilan, one is in Seremban Town, and the other in Seremban 2. There are only 2 branches of the shop, and 10 employees in total, including the chefs. The main product of Yee Kee Beef Noodles are beef noodles, where they serve in dry form, with Lai Fun (noodles made of pure rice, a type of Laksa noodles), beef meat, and some delicious beef sauce of their secret recipe. The noodles are usually served with a bowl of soup. The estimated customers per day is approximately 25 to 32 tables, and the types of customers they have includes families and friends who were hanging out, and a lot were returning customers. The business was founded by a man who travelled all the way from China, named Poon Yee, who started the business many years ago. The shop was named after his last name, Yee. The founder’s motivation to start the business is because he wanted to help spread the origin of the tasty noodles all across Malaysia. He had chosen Seremban as the location, as Seremban is one of the places in Malaysia that has its fame from having different types of delicious food. Our interviewee also stated that they wanted to come up with a concept for the shop and their product, and therefore had decided to start a business about beef noodles, where their focusing product, specialities and even snacks are beef related. In the few years of their development, Yee Kee Beef Noodles had come up with many different types of the noodles instead of their original ones, even though their original dish is very well liked. From a dry noodle dish they had developed the noodles in soup as well. Other than that they also sell rice together with different styles of beef meat cooking, and also snacks
  • 5. relating to beef. They kept their shop on a small scale for all these years, but they are planning to spread their shop to Kuala Lumpur so that their noodles can be better known to people all around Malaysia, as they can hardly be found anywhere else other than in Seremban. YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 5 2. SRK Noodle House Our second noodle shop is called SRK Noodle House. It is currently located in SS15, Klang Valley, and they are still thinking and planning to open their second branch, so they are the only shop right now. The shop has around 12 employees, and according to the owner, one of the employee is an apprentice of the owner himself ! The main dish of the shop is Kolok Mee (also known as Sarawak Noodles), as we get to taste them ourselves for free, and it consists of the dry kolok noodles, vegetables, slices of pork, and a delicious taste of soy sauce among the noodles. It is served with a bowl of soup also. The estimated customer per day was once very little of 2 to 5 last time, but as time pass and the restaurant grown better known, it has approximately 20 to 35 per day. The customers there also includes families and a bunch of friends or even single customers. The delicious Kolok Noodles had attracted many returning customers as well. The founder of SRK Noodle House is the owner himself, who came all the way from Sarawak, bringing the original noodle recipe with him to Klang Valley. The name of the shop was inspired by the noodles itself, SRK Noodle House, where SRK Noodles meant Sarawak Noodles. The owner’s motive of starting the business is to spread the original taste of Kolok Noodles all over Malaysia instead of just within Sarawak, as many people out there had imitated the recipe and made an unoriginal version of the noodle, that doesn’t taste the same as the original one. In their recent development, SRK Noodle House had developed more than 20 different types of dishes, where they have the soup version as well, and also some with extra spiciness, and also one fish balls and snacks to go with the noodles served in soups and so much more. According to the owner, the second franchise will be opening in SS2 this December, as it is getting better known the people around the area.
  • 6. BRIEF BIO OF THE BUSINESS YEE KEE BEEF NOODLES SRK NOODLE HOUSE LOCATION No. 92, Jalan S2 D32, Seremban 2, YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 6 70300 84, Jalan SS 15/4b, 47500 Subang Jaya, Selangor. NUMBER OF BRANCES AND EMPLOYEES They have 3 branches where 2 is located in Seremban and the other one is located in Kuala Lumpur. Hence they have up to 50 employees altogether in 3 branches. Now they have only one main restaurant, but in the following December, a franchise will be opening soon in SS2, Petaling Jaya. They only have 12 employees in the restaurant that includes the chef and waiter. MAIN PRODUCTS AND SERVICE SOLD The main dishes they sold is Seremban Beef Noodles that they been selling for 2 generations. The side dishes they sell are Penang Prawn Mee, Ipoh Chicken “Hor Fun” and etc. The main dishes they sell is Sarawak Kolok Mee which is the famous dish in the restaurant, and now they have invented a few dishes, lik e “Ma Lat” Kolok Mee. ESTIMATED CURRENT NUMBER OF CUSTOMERS For weekend, the customers will be crowded in the morning until afternoon where almost 50 to 60 customers, and slowly the amount of customers start to shrink in the evening. As for weekdays, the customers will be not as much as in the weekends, where estimated 30 to 40 customers per day, but the amount will be changed due to certain circumstances. Since SS15 is quite a strategic place, where it placed nearby of 3 university and 1 private school, and also located at an urban area, so in the weekdays, the traffic there is chaos, which means there is a lot of customers especially in the weekdays and in the weekends. They estimate serve more than 60 customers per day as what I heard from the restaurant owner. The customers are mostly students, employees and senior citizens as well.
  • 7. YEE KEE BEEF NOODLES SRK NOODLE HOUSE YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 7 WHEN WERE THE BUSINESSES FOUND? The business had already been passed down by two generation until now. So they decide to repackage the whole business from a small stall to a bigger restaurant, so that the customers can have a better space to enjoy the services and foods served. The business were found by the owners father’s father, which means grandpa, and its passed on to 3 generations. WHO ARE THE FOUNDERS? The founder is called Poon Yee. He is the original founder. Poon Yee is actually a China man, who came from China last time. So now he is old. That’s why the name of the shop is Yee Kee after his name. Originally the mee is from Sarawak and had already bring down for three generation (by his grandparents), the ingredients used had never been reduced. WHATS THEIR MOTIVE FOR STARTING THE BUSINESS? The business had been continuing for all these years but it’s on a small scale so called stall, we kind of give in new packaging, a new concept where it is natural, but for restaurant to survive cannot sell only one item. So we need a few more items, we give in a concept and we give in an identity. I manage this business from Sarawak to Kuala Lumpur, to do this business. I also have no idea how to manage it, but the only reason I did this business is how I make this bowl of mee that makes the customers feel worth it. You will have a lot of market competition. It is even more difficult to compete with them, so I never take this business as a market competition. For example, in KL, there is many coffee shops, but mainly the food is from Sarawak and Penang. But the distance from Sarawak to KL is only 2 hours. But why there is no businessman from Sarawak approach KL and start the business. Firstly, which is the soy sauce in
  • 8. KL is different with Sarawak. I also used a year in KL to find out the originality of soy sauce. YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 8 WHATS THEIR RECENT DEVELOPMENT? We will be continuing in Seremban, but we would like to spend more to KL, so that this type of beef noodle will be more well-knowned, because now this type of beef noodle like dry beef noodle, mostly famous in Seremban. Outside Seremban you hardly find it. The mee is called Lai Fun, it is mee but actually it is made out of pure rice. Inside is not hollow, so it is smooth. Very fast, the second franchise will be soon opened in December at SS2.
  • 9. COMPARATIVE ANALYSIS OF BUSINESSES’ COMPETITIVE TRAITS i) NUMBER OF COMPETITORS For the beef noodle shop located in Seremban which is also known as “Yee Kee Beef Noodles” has only one main competitor around the area whereas for the Sarawak noodles located at ss15 and the shop’s name is “Srk Noodle House” has a lot of competitor at the area as there are a lot of food shops around the area which are cheap. This is due to the fact ss15 is a hotspot for college students as there are a few colleges located around the vicinity of ss15 and hence a lot of food shops at ss15. ii) THE MARKET SHARES OF THE BUSINESS The market shares of the businesses that we interview have slight difference, where for “Yee Kee Beef Noodles” he holds the half of the share of the restaurant since his shop is the second franchise but still he is under the same family as well, so he holds half of the restaurant shares. As for “Srk Noodle House”, he hold all of the shares of the business because he is the owner of the restaurant and the main franchise of the restaurant. TOP COMPETITORS The top competitors of “Yee Kee Beef Noodles” is Restaurant Yi Poh. YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 9
  • 10. Hence, for “Srk Noodle House” has several competitors like Cosans Coffee shop, Burgertory and etc. YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 10
  • 11. iii) BRIEF BIOS OF EACH BUSINESS’ At Seremban, they only have one main competitor and that is the Restaurant Yi Poh which sells clay pot Lou Xu Fan. The Lou Xu Fan is unique because unlike the Lou Xu Fan that can be found at Kuala Lumpur which are in pieces which looks like mouse tails as the name states, the Lou Xu Fan found in Seremban are all connected together like noodles but the texture and taste is exactly the same as the Lou Xu fan found in Kuala Lumpur. A lot of food critics have went and tried the Lou Xu Fan at Restaurant Yi Poh and all have given a positive feedback after trying it. This is the reason Restaurant Yi Poh is the beef noodles main competitor. On the other hand, for Srk Noodle house, the 3 main competitors are Foh Foh food court which is famous for its fried rice at a reasonable price, 96 restaurant which sells mixed rice where you can feast like a king at a very cheap price and Ooi noodle house which sells pork noodles and even though the price of the Ooi noodle house is slightly more expensive than the Srk noodle house which they sell at RM7.00 per bowl but serves in large portions and is has been said it is a place for pork lovers. So to enter the food business at ss15 is not easy as all these restaurant have not only been around for a long time which means they have a lot of regular customers but they are very cheap and delicious as well. Hence, these are the top 3 main competitors for the Srk noodle house. YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 11
  • 12. iv) STRATEGIES OF COMPETITIONS AMONG YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 12 BUSINESSES For the business in Seremban which is the beef boodles, how they compete with their competitors is that they venture more to the social media to attract the attention for most of their customers for example, they have created a Facebook page so that more people will know more about the beef noodles located in Seremban. This is because most people in the world have a Facebook account. Their business is currently categories as quite successful as they have a constant amount of income every year and they currently have 2 branches which are both located in Seremban but there will be a new branch which is venturing more towards Kuala Lumpur. As for the Srk noodle house, how they compete with other competitors is through winning the hearts of their customers by setting an extremely low price for one bowl of noodles whereas it provides a lot of comfort for their customers such as a television to watch while eating and an air conditioners for their customers while waiting so they do not feel the heat. The business was not doing very well at the beginning but business has recently gotten better for them but they are still trying to cover up for their loss. The business is currently going to open another branch which will also be closer to the city.
  • 13. v) OBSTACLES FACED BY NEW BUSINESSES The main obstacle faced by businesses today is there are too many food businesses and it is hard to enter as a new market. This is because there are a lot of old food businesses with successor that they have already been taught their techniques to their successor in hopes their food will live on for years to come. Hence, the older food businesses would have regular customers and it would be harder for the locals to be attracted to the new business as they fear it is not worth the money and the locals have already gotten use to the taste and flavour of the older business and it is harder for other people to change their preference one they have gotten use to the old one. In conclusion, it is not easy to overcome this barrier which has been made by the older business and the new business are required to work even harder to be able to compete with the other businesses. vi) NATURE OF THE MARKETS The nature of the market of the “Yee Kee Beef Noodles” is that they have a monopolistic competition and this is due to the fact it has only one main competitor. The nature of the market of the Srk noodle house is perfect competition. This is due to the numerous number of competitors at ss15 such as Ooi noodle house, Foh Foh food court and many more. YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 13
  • 14. vii) SIMILARITIES AND DIFFERENCES YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 14 Name of business Yee Kee Beef Noodles Srk Noodle house Similarities 1) Both of the noodle shop do not raise the price of their food at will because both of them have regular customers. Differences 1) The view point of this shop is to try to earn money and constantly trying to attract new customers to come. This shows that the food stall focuses on trying to earn money. 2) The shop has a set menu to order during certain periods of time such as the breakfast set menu as well as the lunch set menu. 3) The shop is making good profit every year which is RM84,000 annually. This shows that the business is very stable. 1) The way the owner views his business is not to earn money but is to try to create a comfortable environment for his customers and he constantly thinks of how to make his food taste better for his customers this could be known as comfort food for his fellow customers as well keeping the price low for his customers. 2) The shop does not provide any set menu. 3) This shop is suffering from a loss due large amount of facilities provided such as an air conditioner and a television but the price of one bowl of noodles does not cover up the cost of all the facilities provided.
  • 15. YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 15 viii) CONCLUSION Based on my group’s analysis about both the noodle shop we interviewed, we have concluded that “Yee Kee Beef Noodles” at Seremban is more successful than the” Srk noodle house” which is located at ss15. The main reason is because one bowl of noodles sold at Srk noodle house suffer a loss of RM 3.00. The loss from each bowl of noodle is because the owner of the noodle shop is selling one bowl of noodle for the price of RM5.50 but his accountant told him that he needs to sell one bowl of noodles for at least RM8.50 to earn some profit as the owner wanted to install a television as well as an air conditioner to his shop for the comfort of his customers but he stuck to his principles and kept the price at RM5.50 per bowl. Besides that, another reason the beef noodles is more successful than the Srk noodles is because the beef noodle has been in business longer than the Srk noodles. The beef noodles has a 10 year experience in the food industry and even though the Srk noodle has been done for 3 generation, it has been repackaged and moved elsewhere several times and has been in the food business at ss15 for 3 years only. Thus, the beef noodle shop is more renown than then Srk noodle shop. The beef noodles also has a franchise at Seremban 2 which is the new side of Seremban and it will soon branch out to Kuala Lumpur and since the beef noodles have been in the business longer, it has more regular customers than then srk noodles. Hence, this proves that the beef noodles is more successful than the srk noodles.
  • 16. RECOMMENDATION Based on the analysis of two shops we interview, we learnt quite a lot of knowledge regards about how businesses being managed, how the elements of businesses which is plan, organize, lead and control had taken place in the process of business, the obstacles they faced when there is a downfall, how to change the prices of products based on market price and a lot of it which can’t be mentioned. Different people have different ways to manage their business as some of them treated business as a way to be filthy with profits earned, some of them is to inherit the business where their parents left and even some of them make business as a dream of theirs. But still the recommendation I give on improving the competitiveness for each business with proper justification. Firstly, for them to compete with the market, they need to have certain skills and strategies so that they won’t struggle from loss, like for example which is the marketing skills obtained. Like how you promote your products, services and of course your restaurant. So the main way to promote your business is through social media, like for example which is Facebook and Twitter as promotion. Through Foursquare and Swarm is another to promote your marketing by checking in the location. Advertisement on television and radio can also help a lot by attracting customers to approach you. Secondly, we need to research the overall market, where we can discovered the hidden strength and weakness of our competitors or even our own businesses as well. After you analysis everything, then you need to compare between your business and other businesses so that you can know what to improve and improvised for your business, so that you can monopoly the whole market as well. YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 16
  • 17. BIBLIOGRAPHY Ackoff, Russell L., Re-Creating the Corporation, Oxford University Press, New York, 1999. Blass, Eddie and Hackston, John, “Future Skills and Current Realities: How the Psychological (Jungian) Type of European Business Leaders Relates to the Needs of the Future,” Futures, Vol. 40, No. 9, 2008, pp. 822–833. Marcum, David, and Smith, Steven, Egonomics, Simon and Schuster, New York, 2007. YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 17
  • 18. YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 18 REFERENCES 1) Yee Kee Signature Dish. Assessed on 30/11/2014: http://ivanyeekee.getmybusinessonline.com.my/_image?album_id=ah1zfm dvb2dsZS1idXNpbmVzcy1zaXRlYnVpbGRlcnIQCxIKUGhvdG9BbGJ1bRgCDKIB JWl2YW55ZWVrZWUuZ2V0bXlidXNpbmVzc29ubGluZS5jb20ubXk&image_in dex=2&pp=home 2) Sarawak Noodles. Assessed on 30/11/2014: http://www.mydeliciousfoods.com/only-rm11-for-sarawak-cuisine-set-meal- main-dish-dessert-for-2-persons-at-srk-noodles-house-subang-jaya/ E-BOOK & BOOK REFERENCES 1) Author unknown. (2011). Defining and measuring oligopoly, Retrieved on 30 November, 2014 from http://www.economicsonline.co.uk/Business_economics/Oligopoly.html 2) Buchhoitz,K. (2009). Business & society. South-Western/Cengage Learning. 3) Business today, (2001). Twenty First Century Media. 4) Ian I. Mitroff, Can M. Alpaslan and Ellen S. O'Connor, (2014). Everybody’s Business. Retrieved from 12 February 2014. 5) Greenwald, Douglas. (1994) McGraw-Hill Encyclopedia of Economics. 2nd ed., McGraw-Hill 6) Heyel, Carl. (1982) The Encyclopedia of Management. 3rd ed., Van Nostrand 7) Henderson, David. (1993) Fortune Encyclopedia of Economics. Warner
  • 19. YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 19 Appendices Appendix 1 : Interview notes Shop name: Yee Kee Beef Noodles Date: 8 November 2014 Time: 3.30pm - 4.30pm Shop name: Yee Kee Beef Noodles Date: 8 November 2014 Time: 3.30pm - 4.30pm What is the company’s name? Yee Kee Beef Noodles Who are the founders? The founder is called Poon Yee. He is the original founder. Poon Yee is actually a China man, who came from China last time. So now he is old already. That’s why the name of the shop is Yee Kee after his name. What is the motive of starting a business? The business had been continuing for all these years but it’s on a small scale so called stall, we kind of give in new packaging, a new concept where it is natural, but for restaurant to survive cannot sell only one item. So we need a few more items, we give in a concept and we give in an identity. What is the recent development? We will be continuing in Seremban, but we would like to spend more to KL, so that this type of beef noodle will be more well-known, because now this type of beef noodle like dry beef noodle, mostly famous in Seremban. Outside Seremban you hardly find it. The mee is called Lai Fun, it is mee but actually it is made out of pure rice. Inside is not hollow, so it is smooth.
  • 20. What pricing strategy employed? First of all we need to know the cost, how much do you need to produce that one bowl of noodles. Of course the pricing depends on how you want to price it, and the environment where you sell it. For an example that same bowl of beef noodle, for an example you want to sell it in the market, you cannot sell that high because there is no air-con, no wifi and a bit smelly. Compare to maybe sell this bowl of noodles in Starbucks, you can sell it higher because got air-con, got wifi, you need to employ more people to work, so those are the cost. So you need to calculate what are your cost. Of course the cost cannot be too high, because you don’t know whether the customer will come again or not. So it has to be reasonable, so that is why for the same item maybe the pricing will be different, supermarket will be different. What are the obstacles in the business? Business, there is always risk. I mean if everything is profitable then everyone will take business, no one will find a job. So there will be risk what we gonna do when there is a downfall, maybe we will do more promotion and more marketing. Business will have downturn, like for example in the day, so there might be period where it is full or period with less people, one month will be very easy, one month less busy. Those are the challenges in business. YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 20
  • 21. Shop name: Sarawak Noodles House Date: 12 November 2014 Time: 11.30am – 12.30pm YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 21 What is the shop’s name? Sarawak Noodles House Who are the founders? Originally the mee is from Sarawak and had already bring down for three generation (by his grandparents), the ingredients used had never been reduced. Although I am in Kuala Lumpur, but I still use the original Sarawak ingredients to make it, so I can kept many of the customer from Sarawak here. What is the motive of starting a business? I managed this business from Sarawak to Kuala Lumpur, to do this business. I also have no idea how to manage it, but the only reason I did this business is how I make this bowl of mee that makes the customers feel worth it. You will have a lot of market competition. It is even more difficult to compete with them, so I never take this business as a market competition. For example, in KL, there is many coffee shops, but mainly the food is from Sarawak and Penang. But the distance from Sarawak to KL is only 2 hours. But why there is no businessman from Sarawak approach KL and start the business. Firstly, which is the soy sauce in KL is different with Sarawak. I also used a year in KL to find out the originality of soy sauce. What is the recent development? Very fast, the second franchise will be soon opened in December at SS2.
  • 22. What pricing strategy employed? By following the normal price, to calculate the market price, the price of the noodle can be afford by low income, medium income workers, employees and also students. When I first start the business, I tried to ask the accountant that if I want to afford air-con, wifi and also rental cost, how much price should I label for the bowl of noodle. The accountant calculated that I must sell RM8.80 only I will be able to continue the business, but why I can sell the bowl of noodles for RM5.80? Because I am holding onto the debts, my thought is very easy that if many customers approach us, I can hold onto it. I can protect this family, so I didn’t follow the accountant way to calculate, but using my RM5.80 price and sell it. So why a lot of coffee shops will be able to survive until now because their profit is higher than the cost of goods sold. So I still based on my original price to sell this bowl of noodles. What are the obstacles in the business? I used my money to pay the expenses and debts for two years. For other people is quite a difficult task, because when you take this business seriously, it will hardly survive, mostly people will give up. But I still hold onto the business until now, but what I am success with is this bowl of noodle had been proved by its taste of originality by the customers. So managing a business is not because of egoistic but to hold on, this business is only known as proud. YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 22
  • 23. YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 23 Appendix 2: Photos Yee Kee Beef Noodles
  • 24. YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 24
  • 25. Sarawak Noodles House YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 25
  • 26. Appendix 3: Minutes of the meetings YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 26 Meeting 1 Date 28 October 2014 (Tuesday) Time 12.00pm – 1.00pm Venue Classroom E6.21 Attendees Jack Ng, Doreen, Pei Shan and Jian Ru Agenda Topic Discussion for the topic of business Conclusion Food industry has chosen as our topic Meeting 2 Date 4 November 2014 (Tuesday) Time 12.30pm – 1.30pm Venue Classroom E6.21 Attendees Jack Ng, Doreen, Pei Shan and Jian Ru Agenda Topic Final decision of the restaurants and contact the owner for permission to interview Conclusion Get the permission to interview at certain date Meeting 3 Date 8 November 2014 (Saturday) Time 2.00pm - 4.30pm Venue Yee Kee Beef Noodles, Seremban Attendees Jack Ng, Doreen, Pei Shan and Jian Ru Agenda Topic Interview and recording Conclusion Jack interview the manager and other members help as assistants
  • 27. YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 27 Meeting 4 Date 12 November 2014 (Wednesday) Time 11.00am - 12.30pm Venue Sarawak Noodles House SS15,Klang Valley Attendees Jack Ng, Doreen, Pei Shan and Jian Ru Agenda Topic Interview and recording Conclusion Jack interview the owner and other members help as assistants Meeting 5 Date 25 November 2014 (Tuesday) Time 9.30am – 10.00am Venue Lecture Theatre 10 Attendees Jack Ng, Doreen, Pei Shan and Jian Ru Agenda Topic Division of task Conclusion Jack edit the videos Doreen, Pei Shan and Jian Ru divide the tasks for report
  • 28. YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 28 APPENDICES 5  Facebook Page
  • 29.  Interview Videos (YOUTUBE LINK) 1) https://www.youtube.com/watch?v=G0SQZfn9Ufc (BRIEF BIO VIDEO) 2) https://www.youtube.com/watch?v=2vMCVZFe6OU (COMPARATIVE YEO DOR EEN COMPARATIVE REPORT FNBE AUGUST 2014 29 VIDEO) 3) https://www.youtube.com/watch?v=7n21w3Xmcik (RECOMMENDATION & CONCLUSION VIDEO)