1. brief
symbols
equity
image
history
product
research
culture identity
pack
metrics develop brand
brand assets assets
approach
voice
brand
positioning reach mission ethics
experience
values
audience
design
property
We believe design is an asset.
2. Every brand has to work hard to resonate
and engage meaningfully with its audience.
To achieve this, Doppio employs a
defined, holistic philosophy.
We believe design is an asset.
Simply put, developing design property for
our clients increases their brand assets.
It’s an uncomplicated and relatable approach;
no complex onions, no one-size-fits-all pyramid,
no inaccessible mathematical algorithms required.
This approach is particularly relevant
to businesses; brand assets are tangible
attributes that add measurable value
to a business and provide motivation to
connect both internally and externally.
In order to build brand assets, we tailor a
strategic approach to each business problem;
our mission being to intelligently execute design
solutions for enduring impact and visibility.
Whether creating new brands, reinvigorating
tired ones, developing annual reports and
print communications or generating online
environments; we enhance the value of
brands and businesses through design.
7. sthilliers.com.au
ODETTE DE CARLI
Accounts Payable Supervisor
St Hilliers Construction
ODeCarli@sthilliers.com.au
Main: 02 9259 5200 Ground Floor, 88 Cumberland Street
Fax: 02 9259 5201 The Rocks NSW 2000
St Hilliers Construction Direct: 02 9259 5229 GPO Box 5370
Pty Limited Sydney NSW 2001
ABN 60 082 594 563
NEW SOUTH WALES
88 Cumberland Street
The Rocks NSW 2000
GPO Box 5370
Sydney NSW 2001 VICTORIA QUEENSLAND AUSTRALIAN CAPITAL TERRITORY
T: 02 9259 5200 Level 2, 460 Bourke Street Level 1, 189 Grey Street Unit 2, 71 Leichhardt Street
Melbourne VIC 3000 South Brisbane QLD 4101 Kingston ACT 2604
F: 02 9259 5201
T: 03 9607 5400 T: 07 3212 6300 T: 02 6239 5999
F: 03 9642 3044 F: 07 3212 6301 F: 02 6239 5399
sthilliers.com.au
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We have the pleasure of
inviting you to opening
night at: Christmas
Cocktails at
NIDA
DATE RSVP
7.00pm aname@sthilliers.com.au
Thursday 6th February 2010 before 4th February
Smart attire required
Section 0.0 Section 2.4 Section 2.5
St Hilliers
Invisible design Design elements
Brand
Guidelines
A distinctive feature of St Hilliers graphic language is the grid The distinctive elements of the St Hilliers brand are geometric
system. This system provides a sound basis to help us maintain shapes derived from the same grid as the ‘H’ symbol. Rules for
brand consistency across our documents – it also allows for their application are provided on the following pages. This grid is
creative and dynamic design. provided as a base files to all electronic templates - please work
from this and do not redraw.
THe ST HIllIerS
AnGle
at every opportunity
and in all st Hilliers
applications, we leverage
the 16º angle from the
logoform to other design
elements, in order to
reinforce the brand.
Brand: Brand Name
8. Dr Nikolas Haass knows melanoma is the most aggressive skin cancer and Dr Andrea Markus wants to understand how and why genes are regulated
is highly resistant to conventional therapy. He wants to establish a more differently in cancer cells. She will investigate some of the factors that
specific targeted therapy inhibiting certain mechanisms in tumour cells and can derail on the complex track from gene to protein and will look at their
tumour stem cells to block melanoma growth and spread. involvement in the development of cancer.
For more information or to make a donation visit For more information or to make a donation visit
Brand: Cure Cancer Australia Foundation
