Mobile device usage continues to grow, with more people using their phones while shopping in stores. Retailers are adapting by allowing purchases from mobile devices in-store or anywhere. New technologies like Passbook on iOS bring loyalty cards and coupons to mobile. As applications move to minimal, graphic designs, iOS will likely remain dominant in the mobile market in 2013.

1. Mobile Trends in 2013
Richard Beck
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7. Retail
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8. Showrooming
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9. Do you use your mobile device while
shopping in a store?
2011 2012
growth
64 %
85 %
Yes No
Source: JiWire, Q3 2012
Tuesday, 12 February, 13

10. Co
m
p
sh ari
op so
45
pe n
d
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%
pr Se
od ar
49%
uc ch
t r ed
ev fo
ie r
ws
37%
Se
ar 41%
ch
co ed
up fo
on r
s 27
O
%
bt
ai
ne
in d p
28%
fo ro
rm du
at ct
19%
Pu io
rc n
ha
se
26%
wh d on
ile m
in ob
Se -s ile
15
to
ar re
ch
re ed
co fo
% 19
m ra
%
m fr
en ien
da d
7
tio ’s
n
%
No
device while shopping in a store?
ne
of
10%
th
ea
bo
ve
27%
Q4 2011
Q3 2012
Source: JiWire, Q3 2012
16%
Which of the following have you done on your mobile

11. Mobile Cash Desk
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12. The Future of Retail
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13. In Store At a Desk Anywhere
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14. Multichannel Relationships
In Store At a Desk Anywhere
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15. In Store At a Desk Anywhere
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16. In Store At a Desk Anywhere
Improved
Experience
More Information
No Cash desk
Better Informed Reps
Capture Showroomers
Target Offers
Endless Isle
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17. Passbook
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18. What is Passbook?
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19. What is Passbook?
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20. Why Passbook?
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21. Why Not NFC?
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22. •Store Cards
•Discount Coupons
•Location-Based Marketing
Passbook Opportunities
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23. Try Passbook
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24. Passbook On Android
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25. Application Design Trends
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26. hallmarks of modern UI
graphic design style are
(almost) never used in good
print graphic design... If you
want to see the future of
software UI design, look to
the history of print design.
John Gruber
Tuesday, 12 February, 13

27. End of Skeuomorphism?
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28. twitterific 5 Letterpress
feedly
Towards Minimalism
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29. One iPad to rule them all
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30. Market Share in 2013
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31. 60%
53%
44.5%
36%
29%
13.5%
6%
2% 3%
1% 1% 0%
-2% -2%
-0%
Android iPhone BlackBerry Microsoft Symbian
MarketShare Change
Q4 US Market Share
Source: comScore
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32. 84%
72% sales
were iPhones
55%
Q4 US Sales Share
Source: Carriers
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33. Worldwide Market Share
Source: Venturebeat
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34. >3 1
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35. Worldwide Usage
Source: NetApplications
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36. Who to Develop For?
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37. Thank You!
digital-possibilities.com
@digitalPoss
passbook.digital-possibilities.com
Tuesday, 12 February, 13