1. Derived from: Multiple Sources; Declassify on: 25x1-human; Date of Source: 20091007
UNCLASSIFIED
UNCLASSIFIED
TRANSPORTATION SECURITY ADMINISTRATION
Responding to Viral Content / Making Your
Content Interesting

2. TSA Screens Nearly Two-Million People Daily
2
• 450+ commercial
airports
• 1000 + Checkpoints

3. Blog Stats
3
Launched in January 2008
Over 11,000,000 visitors
Over 550 posts
Over 16,000 Subscribers
(Including Local &
National Media)

4. TSA Took My Son
4

5. Quick Response Kills the Bad Story
5

6. Swift Action Gives Positive Results
6
Blogs quickly apologized to TSA.
The workforce expressed
appreciation.
National news outlets quickly
lost interest after watching the
video.

7. Using Pop Culture To Teach
Presenter’s Name May 27, 2014 7

8. Have Some Fun
8

9. Moderating After Content Goes Viral
9

10. Moderating After Content Goes Viral
10
• Spam
• Review All Links
• On or Off Topic?
• Anonymous Comments
• Links in Usernames

11. Comments
11
“You thought my banana was a bomb. It
was a delicious and nutritious fruit.”

12. Contact Information
12
Curtis “Bob” Burns
curtis.burns@dhs.gov
@tsablogteam
http://blog.tsa.gov