This document from the Transportation Security Administration discusses their efforts to respond to viral content and make their blog more interesting. It notes that TSA screens nearly 2 million people daily across over 450 commercial airports. The document also provides statistics on the TSA blog which has had over 11 million visitors and 550 posts since being launched in 2008.

1. Derived from: Multiple Sources; Declassify on: 25x1-human; Date of Source: 20091007
UNCLASSIFIED
UNCLASSIFIED
TRANSPORTATION SECURITY ADMINISTRATION
Responding to Viral Content / Making Your
Content Interesting

2. TSA Screens Nearly Two-Million People Daily
2
• 450+ commercial
airports
• 1000 + Checkpoints

3. Blog Stats
3
Launched in January 2008
Over 11,000,000 visitors
Over 550 posts
Over 16,000 Subscribers
(Including Local &
National Media)

4. TSA Took My Son
4

5. Quick Response Kills the Bad Story
5

6. Swift Action Gives Positive Results
6
Blogs quickly apologized to TSA.
The workforce expressed
appreciation.
National news outlets quickly
lost interest after watching the
video.

7. Using Pop Culture To Teach
Presenter’s Name May 27, 2014 7

8. Have Some Fun
8

9. Moderating After Content Goes Viral
9

10. Moderating After Content Goes Viral
10
• Spam
• Review All Links
• On or Off Topic?
• Anonymous Comments
• Links in Usernames

11. Comments
11
“You thought my banana was a bomb. It
was a delicious and nutritious fruit.”

12. Contact Information
12
Curtis “Bob” Burns
curtis.burns@dhs.gov
@tsablogteam
http://blog.tsa.gov