Digital Analytics 101, LLC

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April is one of those rare leaders that leverages her 15+ years experience in marketing execution, analysis, and optimization to bridge the gaps between strategy, technology, and customer experience. She has significant expertise in strategic marketing, and has been evangelizing using data to drive strategy since her career started in 1997. Her track record includes highlights like transforming analytics culture at TIAA-CREF, serving on the Board of Directors for the Web Analytics Association, and teaching classes at SMU for their Cox School MBA program.

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Digital Analytics 101, LLC

Presentations

Mission 3

Occupy analytics 2012 accelerate april wilson

SEO and Social Media

Runforboston social media case study

Top 5 website metrics to know

Website Measurement Tips and Best Practices

Email Marketing Best Practices and Measurement

How to create and mesaure a content calendar

New SEO Rules for Success

Likes

Casual Dining Restaurants - Iterable User Engagement Teardown

Linear regression without tears

Simple (and Simplistic) Introduction to Econometrics and Linear Regression

Hannah Smith_Throwing Sh*t against the wall

Tag Management Is Not A Miracle Cure

The Brand Gap

HR / Talent Analytics