The document profiles Ron Dayan and his interior design firm Piccadilly Designs. It provides biographical details on Dayan's background and experience designing homes for celebrities. It also shares excerpts from publications praising Dayan's work designing mansions, estates, yachts and private jets. The document aims to showcase Dayan and Piccadilly Designs' unique experience and expertise in high-end residential and commercial interior design projects globally.

1. PICCADILLY DESIGNS DIGEST
SHOWCASING THE WORLD OF INTERIOR ARCHITECTURE & DESIGN AUGUST 2009
BEVERLY HILLS, CALIFORNIA WWW.PICCADILLYDESIGNS.COM

2. PICCADILLY DESIGNS DIGEST
Contact Information for Piccadilly Designs:
8929 Wilshire Blvd. #308
Beverly Hills, CA 90211
USA
Tel. (310)-289-7826
Fax (310) 289-7825
Website: www.piccadillydesigns.com
Toll-Free in the USA & Canada (888) 897-9095
Email: rondayan@piccadillydesigns.com
Ron Dayan, Member British Institute Interior Design
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3. “Interior designer given carte blanche to decorate four marina penthouses. Ron Dayan of
Piccadilly Designs in Los Angeles has essentially been given control carte blanche over the
expense account to furnish the 14,000 square feet living space- with heavy emphasis on
entertainment needs”- The Argonault, Marina del Rey, October 1985
“A landmark home is undergoing restoration this month. Ron Dayan is restoring the home
built in 1902 by John C. Austin, who also designed the Griffith Observatory and the Shrine
auditorium”- Larchmont Chronicle, March 1987
“Ron came up with solutions that we would not have thought of- point out the client. We
interviewed several local designers but they did not have the European design background
that Ron did.’ The clients were so pleased with the results; they honored Mr. Dayan at a
reception, a formal event that took place in their newly decorated home- The Ranch, June
1988 (Rancho Santa Fe, CA)
“Dayan believes that suggestive lighting is an integral part of contemporary design. He
enjoys working with deja-vu settings: ‘Whether it be an exotic Chinese bedroom, or
memorabilia of Art Deco, it’s important to establish a link with the past’ he says”- The
Hollywood Reporter, April, 1989
“Smokey Robinson is living in a bachelor condo in LA while workmen finish renovating his new
$1 Million estate in Encino, CA- People Magazine, April, 1989
“…Clients also began to call Dayan “The Sherlock Holmes of Interior Design,” a description
which surprised and amused him, and which he was pleased to adopt. ‘It’s true that I use
logical deduction when determining what will be right for the client’ he says. A consummate
professional, Dayan also places great importance on the human element in his relationship
with clients. ‘You have to know your craft but after that, the most important skill is in the art of
listening’ he emphasizes. - Orange County Magazine, January 1990
“Extraordinary is the word for interior designer Ron Dayan of Piccadilly Designs who has
handled some monumental projects, sometimes under unusual circumstances. ‘I am not
here to impose my preferences upon the client. People walk into a home that I designed
and say to the owner that this is you. I consider that my success- and my signature’ he says”
– Orange County Magazine, January 1991
“Dayan combined 2 bedrooms and a sitting area into a master suite with a unit in the bath
that simulates sun and rain…. An underwater camera shows on monitors what fell into the
pool”- Los Angeles Times, October 1991
“Dayan said that his success as interior designer for celebrities and ordinary folks is not
because he insists on lording over everyone, but because he listens to his clients and what
they want”- Rancho Santa Fe Review, January 1994
“Re/Max Palos Verdes Realty has employed the unique talents of Ron Dayan to design and
decorate their new offices at the Peninsula Center. The owner’s suite is fit for a formal
mansion with its elegant fabrics inset amidst exquisite wall panels, featuring French Empire
furnishings, placed upon Aubusson carpet. A cozy white marble fireplace completes the
dramatic scene”- Peninsula News, May 1994
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4. “Grammy Award Winning Singer/Songwriter Smokey Robinson lives in a home that is as
smooth and comforting as his renowned voice. Built in 1893 and transported to its present
location in 1912, the mansion underwent a 3-year labor of love transformation. In addition to
the home, Dayan redesigned the grounds as well. Including was ‘Smokey’s Park’ a 70 foot
by 40’ oval shape garden was infested with rats before Dayan transformed it into a formal
garden, featuring boxwood hedges, gravel walkways, and a fountain designed by Dayan
and made in Florence Italy. A lighting system bathes the entire property and its huge oak
trees in simulated moonlight”- IS Interiors & Sources, January/February 1997
“Hollywood glamour is invading McLean as interior designer Ron Dayan weaves his spell on
the home of a young Virginia family. ’It will be a blend of classical European designed tone-
down for the couple’s lifestyle. So it will be formal, but not serious’ Dayan explains” Luxury
Homes Published in Virginia, Washington, and Maryland. November/December 1998
“Ron Dayan wins the kind of commissions most interior designers would die for. No bijou
apartments or poky flats for him! In the All-American grand style, decorating a 40,000 square
feet mansion, fitting out a large private jet plane or furnishing a yacht is all in a Dayan’s day’s
work”- Absolute Marbella Magazine, Published in Costa del Sol, Spain. May 1999
“I treat the space as a plastic surgeon, and then change roles to a make-up artist” said
Dayan when interviewed. “I saw Ron’s portfolio, and he had done work that I thought was
appropriate for this home” said Mrs. Burchfield, owner of French Regency estate Dayan
designed in McLean, VA. Dayan, inspired by the style of the home, succeeded in
maintaining its style due to his belief that “One must always be respectful to the
architecture” – Home & Design Magazine Published in Virginia, Washington, and Maryland.
January, 2000
Dayan, hailed “The designer to the stars” was asked: “How do you stay on schedule and on
budget?” he replied: ’Early planning and follow-up are the key. I keep frequent, but not
pestering contact with the client’…and when queried about runaway budgets, Dayan said:
’when a designer is 5% above the assigned budget, it’s regarded as being on budget. From
an interview with Washington Life, Published in Washington DC. April, 2000
“Interiors do not just happen, as designing is like composing music- the architecture,
furnishings, art and lighting are the ingredients to create a feast for the eyes’- Dayan
explains. Visiting the project during key installations also minimizes costly mistakes, as well as
provides assurance, much needed by the homeowners. And the interior designer does not
even have to move in with the client’ Dayan joked in an interview with Opulence Magazine-
The Very Best the World Has To Offer, Spring, 2000
“Before (Smokey) Robinson purchased the estate, the property was un-occupied for nearly 4
years. Dayan adapted many European designs to a more modern living with the clever
application of lacquered and metallic finishes. And with a four-hole putting green on the
property, golfing is never far from the back door.” European Homes & Gardens, Aug.’03
“A Marina del Rey condo reinvented with all the 1930s glamour of a luxury ocean liner
stateroom. Dayan created a boat shape for the ceiling of the living room from flex-moulding
and lit it to mimic the blue tones of the sky just after sunset…The day the owner moved into
his condominium, he was approached by a real estate agent offering slightly more than
twice the price he paid!” –California Home & Design magazine, April, 2004
“The homeowners and their two children have been living in their completed home less than
one year. Many families living in Laguna Niguel treasure their upscale community, but none
more than the couple who live in a Mediterranean palazzo…that almost became a Middle
Eastern mansion. Casa & Estilo, April, 2004 Cr
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5. Also Appearing in Global Media in 2007-2008
 March-April issue of Luxury magazine in the Republic of Kazakhstan
 May-June- Luxury magazine in the Republic of Kazakhstan
 Arabian Homes” from M anama, Bahrain (Persian Gulf)
 “Business Today”, M ombai, India. The top business publication
 Tinsel Town’s decadence “The Beverly Hills Report”
 “Aquatoria of Luxury Life” from M oscow
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6. The 7 Elements of Piccadilly Designs
* Unique Background: Education in England, France, Firenze Italy, enhanced by living in 8 countries on
4 continents, extensive global travels, designing estate homes as large as 4,000 square meters for major
Hollywood celebrities in Beverly Hills, Bel-Air, Malibu and across USA, distinguishes Piccadilly Designs’
background from many of our fellow designers.
* Unique Experience and Management Skills: High-profile clients not only present artistic
challenges, but accounting and general management. Searching for faults, the celebrities’ lawyers, managers,
and accountants highly scrutinize every aspect of the projects. Achieving success and with much praise, is
most gratifying and rewarding.
* Television & Movie Set Design Experience: Rich experience in Art Direction & Set Design for TV
and motion pictures both in London and Hollywood enables Piccadilly Designs to create dramatic interiors
that only appear expensive, and we can do it almost instantly!
* High Efficiency: Local contractors handle our overseas projects with the same efficiency that equals to
our local projects. Both Phases of project in McLean, VA were completed in 3-1/2 weeks; from ordering-to-
installation, with 2,650 miles separating the factories from the job site!
* Great Savings: While our fellow decorators shop in fancy design centers, we buy Factory-Direct, thus
saving our clients about 25% while enjoying an attentive service. And as a Non-European firm, we do not
anticipate charging our European clients Sales Tax (VAT) resulting in savings of many thousands of Euros!
* Extraordinary resourcing: Global suppliers supply us building materials and exquisite finishes at a
small fraction of the local wholesale prices. And we have an import company that saves us on cost of
shipping.
* Ron Dayan’s Reputation = Proven marketing advantage for real estate developers, builders and
owners of prime properties when guests are drawn to interiors crafted by Piccadilly Designs: “The Designers
to the Rich & Famous” The result: Properties Command even Higher Rates. While the properties we design
greatly increase in value.
******
For More Information Call USA (310) 289-7826 Fax (310) 289-8925
Website: www.piccadillydesigns.com Email: rondayan@piccadillydesigns.com
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26. Piccadilly Designs works with any space...
as long as it has people inside...
When Ron Dayan is asked if he only designs
residential or commercial spaces, he replies
smiling, “I design any space, with or without walls,
as long as it has people inside; and some of my
interiors even fly and float.”