December 11, 2012 Mr. James Muschett Associate Publisher, HLLA/Universe Rizzoli/Universe International Publications 300 Park Avenue South, 4th Floor New York, NY 10010 Dear Jim, I appreciate your time and interest in a new title showcasing noteworthy residential architecture in California’s Wine Country. The proposal originated from brief meeting with Charles Meirs following the publication of The Splendor of Cuba. At the time, he offered that Rizzoli might have an interest in a California Wine Country book. I’ve attached a copy of the resulting proposal, originally sent to Ellen Cohen. I’ve also included a series of scouting shots and a small collection of relevant lifestyle images, for your review and consideration. As you are aware, I’ve also had a number of conversations and email exchanges with Linda Leigh Paul about authoring Living in California’s Wine Country. Happily, she’s expressed a strong desire to collaborate on the project. She has also reviewed the proposal, provided valuable input and is in agreement with its contents. Thanks again for your time and consideration. Cordially, Brent Winebrenner
Brent Winebrenner - Living in California Wine Country Proposal For many, the fantasy of easy living in wine country epitomizes all that is good in the world – slow food, fine wine, warm friendships, sunny days, bucolic landscapes, sophisticated architecture and elegant design. Living in California’s Wine Country (working title) will spark the reader’s aspirational dreams by showcasing noteworthy wine country homes and estates, ranging from vernacular farmhouses to “Polite” ultramodern dwellings. First and foremost, Living in California’s Wine Country is a shelter book with a clear emphasis on residential architecture and design. Nevertheless, the book will include storytelling images and text intended to develop a sense of place and build context for every project’s architecture and design outcomes. The result will be a seamless presentation of fine homes that celebrate the best of wine country living. The book will be richly illustrated and beautifully photographed. The text will reinforce the theme by describing the owner’s lifestyle aspirations and how design decisions met those aspirations. Living in California’s Wine Country relies on images, long form captions and text to unravel and reveal the rhythms of wine country and more importantly how thoughtful architecture and design amplify these rhythms. Physical Description The format for Living in California’s Wine Country should be square. All the photographs, with the exception of archival images, will be shot specifically for the book or sourced from the photographer’s extensive vineyard files. The text will consist of an essay for each property, long form captions, resources and acknowledgements. It will be on the order of 256 pages, resulting in a very substantial, yet attractively priced $55.00 offering. Audience California wine country is a red-‐hot destination. No matter where you live, Napa, Sonoma and the Central Coast exert an irresistible pull on millions of people who make a pilgrimage to the wine country to taste and partake of the fantasy. The easy, rural chic lifestyle seduces not only the rich and the famous, but also large swaths of the urban, upper middle class. Who wouldn’t want to have a second home in the Santa Ynez Valley or rub shoulders with the French Laundry’s sous chef at the Yountville Farmer’s Market. If this isn’t possible today, then a book that helps keep the dream alive until tomorrow is the next best thing.
Completion and Delivery Based on my research and inquiries, identifying great residential properties and then recruiting the homeowners to participate, will not be difficult. The architects, designers and wine country people that I have spoken with have without exception, expressed willingness to help. Photography will begin upon execution of the contract: Assuming that occurs on or around October 15th, 2012, the following dates apply: Principle photography and editing will be completed April 1st, 2013. Writing will commence on March 1st 2013 and be completed on August 1st, 2013. Photography -‐ post-‐production and seasonal pickup shots will be completed September 1st, 2013. Photographer will supply retouched, high res 60MB CMYK tiffs at 300 dpi. Final text -‐ introduction, sections, text, conclusion and acknowledgements will be completed on September 1st, 2013. Publication – Fall 2014. Photographer Qualifications Brent Winebrenner is a photographer and filmmaker with experience in over 60 countries. His corporate clients in wine country include industry leaders Kendall-‐Jackson, Foley Family Wines and boutique wineries like Peju Province, resulting in a deep familiarity with California’s wine regions. He has contributed to three Rizzoli books, including principle photography for The Splendor of Cuba. DeeDee deGelia is a skilled photographer and retouch artist. Her considerable post-‐production talents were demonstrated throughout the making of The Splendor of Cuba. Author Qualifications Linda Leigh Paul is an accomplished writer, specializing in architecture and design. She is the author of eleven shelter books published by Universe/Rizzoli, including Ranches of the American West, Haciendas and Cottages by the Sea. She is currently under contract for a twelfth Rizzoli title. Pre-Sale Considerations Given the photographer’s wine country relationships, real potential pre-‐sale opportunities exist with the numerous retail tasting rooms represented by the portfolios of Kendall Jackson and Foley Family Wines brands.
Competing Titles Rizzoli Titles Napa Valley Style published 2003 Sonoma Valley Style published 2005 A book featuring the work of St. Helena architect Howard Backen is in development. Other Publishers California Country Style published 2006 Wine Country Architecture and Interiors published 2004 In Tuscany published 2000 California Wine Country: Interior Design, Architecture and Style published 1997