December	  11,	  2012	  	  Mr.	  James	  Muschett	  Associate	  ...
Brent	  Winebrenner	  -­	  Living	  in	  California	  Wine	  Country	  Proposal	  For	  many,	  the	  fantasy	  of	  easy	...
Completion	  and	  Delivery	  Based	  on	  my	  research	  and	  inquiries,	  identifying	  great	  residential	  properti...
Competing	  Titles	  Rizzoli	  Titles	  Napa	  Valley	  Style	  published	  2003	  Sonoma	  Valley	  Style	  published	  2...
 	  
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Bw proposal document

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Bw proposal document

  1. 1.             December  11,  2012    Mr.  James  Muschett  Associate  Publisher,  HLLA/Universe  Rizzoli/Universe  International  Publications  300  Park  Avenue  South,  4th  Floor  New  York,  NY  10010    Dear  Jim,    I  appreciate  your  time  and  interest  in  a  new  title  showcasing  noteworthy  residential  architecture  in  California’s  Wine  Country.    The  proposal  originated  from  brief  meeting  with  Charles  Meirs  following  the  publication  of  The  Splendor  of  Cuba.    At  the  time,  he  offered  that  Rizzoli  might  have  an  interest  in  a  California  Wine  Country  book.    I’ve  attached  a  copy  of  the  resulting  proposal,  originally  sent  to  Ellen  Cohen.    I’ve  also  included  a  series  of  scouting  shots  and  a  small  collection  of  relevant  lifestyle  images,  for  your  review  and  consideration.    As  you  are  aware,  I’ve  also  had  a  number  of  conversations  and  email  exchanges  with  Linda  Leigh  Paul  about  authoring  Living  in  California’s  Wine  Country.    Happily,  she’s  expressed  a  strong  desire  to  collaborate  on  the  project.    She  has  also  reviewed  the  proposal,  provided  valuable  input  and  is  in  agreement  with  its  contents.    Thanks  again  for  your  time  and  consideration.    Cordially,      Brent  Winebrenner    
  2. 2. Brent  Winebrenner  -­  Living  in  California  Wine  Country  Proposal  For  many,  the  fantasy  of  easy  living  in  wine  country  epitomizes  all  that  is  good  in  the  world  –  slow  food,  fine  wine,  warm  friendships,  sunny  days,  bucolic  landscapes,  sophisticated  architecture  and  elegant  design.    Living  in  California’s  Wine  Country  (working  title)  will  spark  the  reader’s  aspirational  dreams  by  showcasing  noteworthy  wine  country  homes  and  estates,  ranging  from  vernacular  farmhouses  to  “Polite”  ultramodern  dwellings.  First  and  foremost,  Living  in  California’s  Wine  Country  is  a  shelter  book  with  a  clear  emphasis  on  residential  architecture  and  design.    Nevertheless,  the  book  will  include  storytelling  images  and  text  intended  to  develop  a  sense  of  place  and  build  context  for  every  project’s  architecture  and  design  outcomes.    The  result  will  be  a  seamless  presentation  of  fine  homes  that  celebrate  the  best  of  wine  country  living.  The  book  will  be  richly  illustrated  and  beautifully  photographed.    The  text  will  reinforce  the  theme  by  describing  the  owner’s  lifestyle  aspirations  and  how  design  decisions  met  those  aspirations.  Living  in  California’s  Wine  Country  relies  on  images,  long  form  captions  and  text  to  unravel  and  reveal  the  rhythms  of  wine  country  and  more  importantly  how  thoughtful  architecture  and  design  amplify  these  rhythms.  Physical  Description  The  format  for  Living  in  California’s  Wine  Country  should  be  square.  All  the  photographs,  with  the  exception  of  archival  images,  will  be  shot  specifically  for  the  book  or  sourced  from  the  photographer’s  extensive  vineyard  files.    The  text  will  consist  of  an  essay  for  each  property,  long  form  captions,  resources  and  acknowledgements.    It  will  be  on  the  order  of  256  pages,  resulting  in  a  very  substantial,  yet  attractively  priced  $55.00  offering.  Audience  California  wine  country  is  a  red-­‐hot  destination.    No  matter  where  you  live,  Napa,  Sonoma  and  the  Central  Coast  exert  an  irresistible  pull  on  millions  of  people  who  make  a  pilgrimage  to  the  wine  country  to  taste  and  partake  of  the  fantasy.    The  easy,  rural  chic  lifestyle  seduces  not  only  the  rich  and  the  famous,  but  also  large  swaths  of  the  urban,  upper  middle  class.    Who  wouldn’t  want  to  have  a  second  home  in  the  Santa  Ynez  Valley  or  rub  shoulders  with  the  French  Laundry’s  sous  chef  at  the  Yountville  Farmer’s  Market.    If  this  isn’t  possible  today,  then  a  book  that  helps  keep  the  dream  alive  until  tomorrow  is  the  next  best  thing.  
  3. 3. Completion  and  Delivery  Based  on  my  research  and  inquiries,  identifying  great  residential  properties  and  then  recruiting  the  homeowners  to  participate,  will  not  be  difficult.    The  architects,  designers  and  wine  country  people  that  I  have  spoken  with  have  without  exception,  expressed  willingness  to  help.      Photography  will  begin  upon  execution  of  the  contract:    Assuming  that  occurs  on  or  around  October  15th,  2012,  the  following  dates  apply:   Principle  photography  and  editing  will  be  completed  April  1st,  2013.   Writing  will  commence  on  March  1st  2013  and  be  completed  on  August  1st,   2013.   Photography  -­‐  post-­‐production  and  seasonal  pickup  shots  will  be  completed   September  1st,  2013.    Photographer  will  supply  retouched,  high  res  60MB   CMYK  tiffs  at  300  dpi.   Final  text    -­‐  introduction,  sections,  text,  conclusion  and  acknowledgements   will  be  completed  on  September  1st,  2013.   Publication  –  Fall  2014.  Photographer  Qualifications  Brent  Winebrenner  is  a  photographer  and  filmmaker  with  experience  in  over  60  countries.    His  corporate  clients  in  wine  country  include  industry  leaders  Kendall-­‐Jackson,  Foley  Family  Wines  and  boutique  wineries  like  Peju  Province,  resulting  in  a  deep  familiarity  with  California’s  wine  regions.    He  has  contributed  to  three  Rizzoli  books,  including  principle  photography  for  The  Splendor  of  Cuba.  DeeDee  deGelia  is  a  skilled  photographer  and  retouch  artist.    Her  considerable  post-­‐production  talents  were  demonstrated  throughout  the  making  of  The  Splendor  of  Cuba.  Author  Qualifications  Linda  Leigh  Paul  is  an  accomplished  writer,  specializing  in  architecture  and  design.    She  is  the  author  of  eleven  shelter  books  published  by  Universe/Rizzoli,  including  Ranches  of  the  American  West,  Haciendas  and  Cottages  by  the  Sea.    She  is  currently  under  contract  for  a  twelfth  Rizzoli  title.  Pre-­Sale  Considerations  Given  the  photographer’s  wine  country  relationships,  real  potential  pre-­‐sale  opportunities  exist  with  the  numerous  retail  tasting  rooms  represented  by  the  portfolios  of  Kendall  Jackson  and  Foley  Family  Wines  brands.    
  4. 4. Competing  Titles  Rizzoli  Titles  Napa  Valley  Style  published  2003  Sonoma  Valley  Style  published  2005  A  book  featuring  the  work  of  St.  Helena  architect  Howard  Backen  is  in  development.  Other  Publishers  California  Country  Style  published  2006  Wine  Country  Architecture  and  Interiors  published  2004  In  Tuscany  published  2000  California  Wine  Country:  Interior  Design,  Architecture  and  Style  published  1997  
  5. 5.    

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