7. YOUR
INTERPRETATION OF “REALITY”
AFTER INFORMATION/STIMULI IS…
FILTER
SELECTED
ORGANIZED
DEFINED
…..USING YOUR EXISTING…
KNOWLEDGE
NEEDS
BELIEFS
VALUES
ASSUMPTIONS
ATTITUDES.
8.
9.
10.
11.
12. PHYSICAL APPEARANCES
STEREOTYPES
IRRELEVENT CUES
FIRST IMPRESSIONS
JUMPING TO CONCLUSION
HALO EFFECT
13. Drawing a general impressions about an
individual on the basis of a single
characteristics.
14.
15.
16. WHAT DO WE THINK??
LET’S CHECK IT OUT
“The perception of price as an indicator of product
quality”
Example : the higher the price…
The higher the perceived quality of the
Product.
17.
18. NATURE OF PRODUCT
PHYSICAL ATTRIBUTES
PACKAGE DESIGN
BRAND NAME
ADVERTISEMENTS
POSITIONING OF AD
19. “No great artist ever sees things as they are. If
he did, he would cease to be an artist.”
THANK YOU!