Your SlideShare is downloading. ×
Millennials, mobile and social statistics
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Millennials, mobile and social statistics

1,101
views

Published on


0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,101
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
21
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Millennials and Mobile by the Numbers Compiled April 2010 Defakto Fact Sheet 1
  • 2. Millennials* and Mobile by the Numbers EveryWhereAllTheTime.com Compiled May 2010 *The Pew Research Center defines Millennials as those Photo Credit: Steve Rhodes currently (in 2010) between the ages of 13 and 29. Defakto Fact Sheet 2
  • 3. 94% OF MILLENNIALS HAVE A CELL PHONE 31% 85% Of 8 to 10 year olds Of 15 to 18 year olds have a cell phone have a cell phone Defakto Fact Sheet 3
  • 4. AMOUNT OF TIME AMOUNT OF TIME 8 TO 18 YEAR OLDS SPEND TALKING ON THE PHONE 8 TO 18 YEAR OLDS DAILY: SPEND CONSUMING 43 Minutes MEDIA DAILY: 7 Hours, AMOUNT OF TIME 8 TO 18 YEAR OLDS SPEND TEXTING DAILY: 38 Minutes 1 Hour, 15 Minutes Defakto Fact Sheet 4
  • 5. MILLENNIALS SEND AN AVERAGE OF 20 TEXT MESSAGES TEXTING PER DAY GEN XERS SEND AN AVERAGE OF 12 TEXT MESSAGES PER DAY 80% of BOOMERS SEND AN AVERAGE OF 5 TEXT MESSAGES Millennials PER DAY have texted in the last 24 hours Defakto Fact Sheet 5
  • 6. 57% OF 18-34 YEAR OLDS SAY PRICE IS THE NUMBER ONE REASON THEY AREN’T BUYING AN IPAD 31% 16% OF U.S. TEENS OF U.S. TEENS WANTED AN WANTED AN IPHONE IN SPRING IPHONE IN SPRING 2009 2010 Defakto Fact Sheet 6
  • 7. MOBILE 1/3 OF U.S. 20% 62% TEENS USE THE OF THE MOBILE MOBILE OF MILLENNIALS WEB ON A VIDEO CONNECT DAILY AUDIENCE WIRELESSLY TO BASIS ARE TEENS THE INTERNET WHEN AWAY FROM HOME OR WORK Defakto Fact Sheet 7
  • 8. 41% PERCENTAGE OF MILLENNIALS WHO CONNECT TO THE INTERNETWIRELESSLY WHEN AWAY FROM HOME OR WORK HISPANICS 47% OF MILLENNIALS HAVE A CELL PHONE BUT NO LANDLINE BLACKS 66% 64% 83% WHITES 50% of Millennials sleep of Boomers sleep with their cell phone with their cell on or right next to phone on or right their bed next to their bed Defakto Fact Sheet 8
  • 9. SOURCES Generation M^2: Media in the lives of 8- to 18-year-olds (PDF) Millennials: Hip and Poor Survey: 31% of U.S. teens want iPhones Nielsen: How Teens Use Media (PDF) Pew Research Center: The Millennials (PDF) Defakto Fact Sheet 9
  • 10. ABOUT DEFAKTO Defakto is a full-service digital marketing agency based on the core principal that what we offer and produce should always be a reflection of What’s Best for Your Brand™. The Defakto difference is an understanding of the full social graph of your customer and the 360 degree view of brand touch points. The ultimate goal is beyond the sale. The ultimate goal is creating customers that create new customers. Defaktogroup.com gilbert.salazar@defaktogroup.com Everywhereallthetime.com ken.vernon@defaktogroup.com Defakto Fact Sheet 10

×