Dean McBeth

Austin, Texas Area United States

Turning art + science into action.

Advertising / Marketing / PR

Recent Head of Integrated Strategy at global advertising agency CP+B, where I drafted SWAT teams of strategists, comms planners, analytics experts, data scientists, developers, social platform specialists and user experience (U/X) experts to tackle some of their client’s biggest problems. To name a few, I helped Domino’s introduce the world to the first purpose-built pizza delivery car and tweet/emoji ordering. For Fruit of the Loom, launched a line of dapper sweat suits resembling iconic business suit styles, and managed the presidential run of Hotels.com’s, Captain Obvious –obviously. An 18-year veteran in marketing strategy, I’ve held senior roles in advertising, PR and digital firms...