As a result of Google Personalized Search, your SEO efforts and what potential customers see when they type in your targeted keywords can change from person to person. Don't be discouraged! It's all in an attempt for the search engines to return more relevant results. Yes, your Content Marketing and SEO efforts can still be effective with Google Personalized Search. The answer? Becoming recognized as an expert in your field and building your social juice card will allow you to build your business no matter what the Google algorithms do. Discover more in this presentation.

1. www.YourResearchDiva.com
Is Google Personalized Search a
MineField?
OR
Content Marketing Strategy GOLD?

2. Here is what people are asking:
• Is Google Personalized Search Evil?
• Will Google Personalized Search make pure
SEO Impossible?
• Will this search become a Content Market
Strategy nightmare?
• OR…is this just the dream, the pot of gold,
that you have been looking for?

3. Here’s a little history:
March, 2004:
Google Press Release
announcing Personalized
Search and Google Alerts
Google aims to improve the
user experience when
searching for stuff using
Google
Google hopes to get some
social interaction and
feedback so that they can
learn if their algorithms are
working
I’m looking for: Great Summer
Classes for my Kids
Your Twitter
friend likes
this one:
Swimming
with Jill
Here’s a
website that
you visited
before:
Learning to knit
A friend of a
friend wrote a
blogpost about
this one:
Carl’s dragracing

4. So, the search results on your
first page may be different than
someone elses…
This is based on your personal search
history, your network of friends, and
other stuff that we don’t know about…

5. Is this scary?
Some would say that this is a form of Censorship because the
Google Monster is pre-filtering the search results.
You only see what their search formulas let you see.
Some call this a scary from of Orwellian censorship;
Others say it’s a search engine for the simple minded or narrow
minded – they only see results based on things they already like.
Imagine – if you were researching a topic and trying to get all
sides of the story….would you be able to be fair with Google
Personalized Search?

6. You have probably seen the results of
Google Personalized Search…and don’t
even realize it
Has this ever happened to you?
You watch your site inch up in the SERPs, moving
from page 10, to page 5, then page 1
YAHOO!

7. Then – you go to show off your
GENIUS for SEO to your buddy…
He types in your keyword phrase into his search
box…..

8. What Happened?

9. Google Personalized Search
It’s possible that because you returned to your
own site over and over and over again
Google decided you LOVE that site – which you
do, because it’s yours…..
But that doesn’t help you with SEO, does it?

10. So what can you do?
You can’t control Google or how they set their
formulas;
You can’t control which sites your potential
customers visit OR the friends they have;
You CAN control your site and the quality of
content that you put on your site!

11. 3 Content Marketing Strategies
• Be sure your Content is Top Shelf
• Encourage Bookmarking, Sharing, and
Subscribing to your RSS feed or Newsletter
• Distribute and Syndicate to other destinations
such as…

12. Content Market Strategy extends to
•
•
•
•
•
Google News
Google Local
Google Products
Image Sites
Video – like YouTube
• Goal: Become very “Google-able”

13. www.YourResearchDiva.com
Let everyone else battle out the conspiracy
theories, the drama, the angst….
YOU concentrate on making your site the best it can be…Use Top
Shelf Content so that people WANT to come back to your site
over and over and over again.

14. Another Brilliant Idea
Remember: There is very little traffic from your
competitors beyond the Extra Mile!
Use only Top Shelf Content…
“The Best Stuff is Kept on the Top Shelf!”
www.YourResearchDiva.com