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Building a sales & marketing machine

by Venture Capitalist at Matrix Partners on Mar 25, 2011

  • 67,202 views

Describes the steps required to build a Sales and Marketing Machine that is predictable, scalable, automated, well instrumented, and cost efficient....

Describes the steps required to build a Sales and Marketing Machine that is predictable, scalable, automated, well instrumented, and cost efficient.

This was a presentation that I gave at the Lean Startup Circle in Boston on March 24th, 2011.

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110 of 13 previous next Post a comment

  • metatron144 Changesurfing at Changesurfing Thank you for sharing
    Really focused, I learned useful suggestions
    Pierangelo
    1 year ago
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  • tottys TT TY This slides are very informative thanks! but I think you didn't explain very deeply the first 3 points (identify, understand, entice) compared to the others.
    anyway congrats, very very great!
    2 years ago
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  • virtualassistantinc Virtual Assistant Inc. at Virtual Assistant Inc. Nice and very enlightening presentation. The funnel that you are talking here is the marketing funnel, right? I just would like to ask, are there ways that we can shorten the marketing funnel or are we suppose to go through every steps? 3 years ago
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  • richmarcia Rich Marcia at Rich Marcia I enjoyed the content and flow of your presentation. I've always been intrigued by the freemium model. Note: I went to JBoss.com to investigate further and noticed all of the software downloads now require registration. I wonder if this is only since RedHat acquired them, or if they had a change in their model? 3 years ago
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  • arjunkhosla1 Arjun Khosla, presentation maker,initiator,learner at Maharaja Agrasen College A great help to understand marketing machine from such a great presentation, I learned a lot .
    Thanks a Lot
    3 years ago
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  • xin.lv xin lv, Biz Owner at Keynes Software, Shanghai quite advisable for software and services, thanks for sharing it.

    ~Xin.Lv
    @keynes-soft
    3 years ago
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  • Cazoomi Cazoomi at Cazoomi Great site Roman:) nice way to visualize the path to wealth too for any entrepreneur.

    ~Clint
    @cazoomi

    3 years ago
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  • roman.ripa Roman Ripa, Partner at Blue Strategy I guess this works well for 'Mechanic' type of people see http://wdprofiletest.com/?a_aid=859496df&data1=wealth%20dynamics&gclid=CO_n-riq7qcCFVUS3wod7muEag .
    Roman
    3 years ago
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  • PaulSweeney www.voicesage.com at www.voicesage.com Excellent. As always. One of the 'outcomes'here is that it gives people like me an idea where the bar is, and 'what success looks like'. 3 years ago
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  • nadimhossain1 Nadim Hossain David - a lot of great ideas here. I saw many of them successfully implemented/invented at Salesforce.com, and we're putting many of them to work at PowerReviews.

    Nadim
    VP Marketing, PowerReviews
    @nadimahossain
    3 years ago
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