Lifestyles of the Over 55s in China to December 2013: Industry Trends and Forecast

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Lifestyles of the Over 55s in China to December 2013: Industry Trends and Forecast

  1. 1. Lifestyles of the Over 55s - China - December 2013 It can not be stressed enough how important the over-55s will become to China’s economy in the future. There is an urgent need for companies marketing products and services to start taking notice of the over-55s as a consumer market, not just in themselves, but also the younger generations of consumers who care for them. table Of Content introduction definition report Structure methodology abbreviations executive Summary the Consumer: China’s Over-55s’ Varied Lifestyles And Outlooks figure 1: China – Over-55s Consumer Segments, September 2013 key Issue: Planning For Retirement figure 2: Activities Planned For The Next 12 Months, September 2013 key Issue: Financial Security And Spending Priorities Of The Over-55s figure 3: Statements About Current Financial Situation, September 2013 key Issue: Leisure Priorities Of The Over-55s figure 4: Holiday Planning For The Next 12 Months, September 2013 key Issue: Marketing To The Over-55s figure 5: Attitudes Towards Shopping And Buying Products – Trying New Things, September 2013 what We Think the Consumer – China’s Over-55s’ Varied Lifestyles And Outlooks key Points who Are China’s Over-55s? adults Turning 80 In 2015 adults Turning 70 In 2015 adults Turning 60 In 2015 the Tradition Of Filial Piety china’s Over-55s Are A Varied Group Of Consumers figure 6: China – Over-55s Consumer Segments, September 2013 Lifestyles of the Over 55s - China - December 2013
  2. 2. figure 7: China – Over-55s Consumer Segments, By Gender, Age Group And Monthly Household Income, September 2013 figure 8: China – Over-55s Consumer Segments, By City, September 2013 the Elderly Population Is Growing figure 9: Decline In Birth Rate And Increase In Gender Imbalance Over 20 Years, 1992-2001 figure 10: The Population Of The Over-60s In China, 2000, 2005, 2010 And 2015 key Issue – Planning For Retirement key Points reasons For Retirement figure 11: People Who Are Planning To Retire, September 2013 figure 12: Reasons For Taking Retirement, September 2013 figure 13: Reasons For Planning To Retire, September 2013 plans For An Active Retirement figure 14: Activities Planned For The Next 12 Months, September 2013 plans For An Active Retirement By Demographic Groups figure 15: Activities Planned For The Next 12 Months, By Age Group, September 2013 figure 16: Activities Planned For The Next 12 Months, By Monthly Household Income, September 2013 what Does It Mean? key Issue – Financial Security And Spending Priorities Of The Over-55s key Points most 55+-year-olds Have Discretionary Money To Spend figure 17: Statements About Current Financial Situation, September 2013 figure 18: Statements About Current Financial Situation, By Age Group, September 2013 figure 19: Statements About Current Financial Situation, By Monthly Household Income, September 2013 figure 20: Statements About Current Financial Situation, By Areas Of Spending Where People Are Spending More, September 2013 figure 21: Statements About Current Financial Situation, By Areas Of Spending Where People Are Spending About The Same, September 2013 figure 22: Statements About Current Financial Situation, By Areas Of Spending Where People Are Spending Less, September 2013 figure 23: Statements About Current Financial Situation, By Areas Of Discretionary Spending, September 2013 what 55+-year-olds Are Spending More Or About The Same On figure 24: Areas Where People Have Spent More Or About The Same Over The Past 12 Months, September 2013 figure 25: Areas Where People Have Spent More Over The Past 12 Months, By Gender, September 2013 figure 26: Areas Where People Have Spent About The Same Over The Past 12 Months, By Gender, September 2013 figure 27: Areas Where People Have Spent More Over The Past 12 Months, By Monthly Household Income, Lifestyles of the Over 55s - China - December 2013
  3. 3. September 2013 figure 28: Areas Where People Have Spent About The Same Over The Past 12 Months, By Monthly Household Income, September 2013 what 55+-year-olds Are Spending Less On figure 29: Areas Where People Have Spent Less Or Not At All Over The Past 12 Months, September 2013 figure 30: Areas Where People Have Spent Less Over The Past 12 Months, By Monthly Household Income, September 2013 discretionary Spending By 55+-year-olds figure 31: Concerns For The Future, October 2012 figure 32: Discretionary Spending On Non-essential Products And Activities, September 2013 discretionary Spending By Demographic Groups figure 33: Discretionary Spending On Non-essential Products And Activities, By Gender, September 2013 figure 34: Discretionary Spending On Non-essential Products And Activities, By Age Group, September 2013 figure 35: Discretionary Spending On Non-essential Products And Activities, By Monthly Household Income, September 2013 discretionary Spending By Category figure 36: Discretionary Spending On Non-essential Products And Activities, By Areas Where People Are Spending More (a), September 2013 figure 37: Discretionary Spending On Non-essential Products And Activities, By Areas Where People Are Spending More (b), September 2013 what Does It Mean? key Issue – Leisure Priorities Of The Over-55s key Points the Leisure Time Of The Over-55s figure 38: Frequency Of Spending Leisure Time, By Type Of Leisure Activity, October 2012 figure 39: Frequency Of Spending Leisure Time By Type Of Leisure Activity In The Home, By Age Group, October 2012 the Strong Growth Of Domestic Travel Creating New Potential figure 40: China – Volume Of Passenger Traffic, By Location Of Origin And Purpose, 2007-12 lower Tier Cities Seeing Bigger Growth In Airport Passenger Volume figure 41: China – Top 21 Airports, By Share Of Total Airport Passenger Volume And Volume Growth, 2012 domestic Leisure Travel Tops Consumers’ Reasons For Flying figure 42: Reason For Flying, June 2013 the Over-55s Are Getting The Travel Bug figure 43: Holiday Planning For The Next 12 Months, September 2013 the Elderly Chinese Seeking Fun In The Sun what China’s Over-55s Plan To Do With Their Leisure Time figure 44: Activities Planned For The Next 12 Months, September 2013 travel Habits Of 55+-year-olds By Demographic Group figure 45: Holiday Planning For The Next 12 Months, By Demographics, September 2013 Lifestyles of the Over 55s - China - December 2013
  4. 4. changes In Leisure And Holiday Spending Habits figure 46: Changes In Leisure And Holiday Spending Habits Over The Past 12 Months, September 2013 figure 47: Changes In Leisure And Holiday Spending Habits Over The Past 12 Months, By Gender And Age Group, September 2013 figure 48: Changes In Leisure And Holiday Spending Habits Over The Past 12 Months, By Monthly Household Income, September 2013 discretionary Leisure And Holiday Spending Habits figure 49: Discretionary Spending On Leisure Activities, September 2013 trends In Discretionary Leisure And Holiday Spending Habits figure 50: Discretionary Spending On Leisure Activities, By Areas Where People Are Spending More, September 2013 figure 51: Discretionary Spending On Leisure Activities, By Areas Where People Are Spending About The Same, September 2013 figure 52: Discretionary Spending On Leisure Activities, By Areas Where People Are Spending Less, September 2013 what Does It Mean? key Issue – Marketing To The Over-55s key Points openness To New Things Among The Over-55s figure 53: Attitudes Towards Shopping And Buying Products – Trying New Things, September 2013 figure 54: Attitudes Towards Shopping And Buying Products – Trying New Things, By Consumer Segments, September 2013 price Sensitivity Among The Over-55s figure 55: Attitudes Towards Shopping And Buying Products – Price Sensitivity, September 2013 figure 56: Attitudes Towards Shopping And Buying Products – Price Sensitivity, By Consumer Segments, September 2013 needs Fulfilment Among The Over-55s figure 57: Attitudes Towards Shopping And Buying Products – Needs Fulfilment, September 2013 figure 58: Attitudes Towards Shopping And Buying Products – Needs Fulfilment, By Consumer Segments, September 2013 what Products Are Aimed At Elderly Chinese? shifting Attitudes In Advertising To China’s Elderly online Shopping Among The Over-55s figure 59: Attitudes Towards Shopping And Buying Products – Online Purchasing, September 2013 figure 60: Attitudes Towards Shopping And Buying Products – Online Purchasing, By Consumer Segments, September 2013 elderly Chinese Online getting On With Retirement what Does It Mean? Lifestyles of the Over 55s - China - December 2013
  5. 5. appendix – Reasons For Taking Retirement figure 61: Reasons For Taking Retirement, September 2013 figure 62: Reasons For Taking Retirement, By Most Popular Activities Planned For The Next 12 Months, September 2013 figure 63: Reasons For Taking Retirement, By Next Most Popular Activities Planned For The Next 12 Months, September 2013 figure 64: Reasons For Taking Retirement, By Other Activities Planned For The Next 12 Months, September 2013 appendix – Planning For Retirement figure 65: People Who Are Planning To Retire, September 2013 figure 66: Reasons For Planning To Retire, September 2013 appendix – Planning Retirement Activities figure 67: Activities Planned For The Next 12 Months, September 2013 figure 68: Most Popular Activities Planned For The Next 12 Months, By Demographics, September 2013 figure 69: Next Most Popular Activities Planned For The Next 12 Months, By Demographics, September 2013 figure 70: Other Activities Planned For The Next 12 Months, By Demographics, September 2013 appendix – Holiday Plans In The Next 12 Months figure 71: Holiday Panning For The Next 12 Months, September 2013 figure 72: Most Popular Holiday Panning For The Next 12 Months, By Demographics, September 2013 figure 73: Next Most Popular Holiday Panning For The Next 12 Months, By Demographics, September 2013 appendix – Level Of Financial Security figure 74: Statements About Current Financial Situation, September 2013 figure 75: Most Popular Statements About Current Financial Situation, By Demographics, September 2013 figure 76: Next Most Popular Statements About Current Financial Situation, By Demographics, September 2013 appendix – Changes In Spending Habits Over The Past 12 Months figure 77: Changes In Spending Habits Over The Past 12 Months, September 2013 figure 78: Changes In Spending Habits Over The Past 12 Months – Food And Non-alcoholic Beverages For The Home, By Demographics, September 2013 figure 79: Changes In Spending Habits Over The Past 12 Months – Food And Non-alcoholic Beverages Outside Of The Home, By Demographics, September 2013 figure 80: Changes In Spending Habits Over The Past 12 Months – Alcoholic Drinks And Tobacco, Lifestyles of the Over 55s - China - December 2013
  6. 6. By Demographics, September 2013 figure 81: Changes In Spending Habits Over The Past 12 Months – Personal Care, By Demographics, September 2013 figure 82: Changes In Spending Habits Over The Past 12 Months – Medical/health Care, By Demographics, September 2013 figure 83: Changes In Spending Habits Over The Past 12 Months – Fashion, By Demographics, September 2013 figure 84: Changes In Spending Habits Over The Past 12 Months – Electronic Equipment, By Demographics, September 2013 figure 85: Changes In Spending Habits Over The Past 12 Months – Mobile Phone, By Demographics, September 2013 figure 86: Changes In Spending Habits Over The Past 12 Months – Entertainment/leisure, By Demographics, September 2013 figure 87: Changes In Spending Habits Over The Past 12 Months – Household Care Products, By Demographics, September 2013 figure 88: Changes In Spending Habits Over The Past 12 Months – Transport, By Demographics, September 2013 figure 89: Changes In Spending Habits Over The Past 12 Months – Housing, By Demographics, September 2013 figure 90: Changes In Spending Habits Over The Past 12 Months – Holidays, By Demographics, September 2013 figure 91: Changes In Spending Habits Over The Past 12 Months – Baby Care Products, By Demographics, September 2013 appendix – Discretionary Spending Habits figure 92: Discretionary Spending On Non-essential Products And Activities, September 2013 figure 93: Most Popular Discretionary Spending On Non-essential Products And Activities, By Demographics, September 2013 figure 94: Next Most Popular Discretionary Spending On Non-essential Products And Activities, By Demographics, September 2013 figure 95: Other Discretionary Spending On Non-essential Products And Activities, By Demographics, September 2013 appendix – Attitudes Towards Shopping And Buying Products figure 96: Attitudes Towards Shopping And Buying Products, September 2013 figure 97: Agreement With The Statement ‘it’s Best To Stick To Shops You’ve Been To Rather Than Going To The New Ones’, By Demographics, September 2013 figure 98: Agreement With The Statement ‘it Is Better To Stick To The Products You Use Rather Than Trying New Ones’, By Demographics, September 2013 figure 99: Agreement With The Statement ‘it’s Good To Experience Something New Rather Than Sticking To Same Things’, By Demographics, September 2013 Lifestyles of the Over 55s - China - December 2013
  7. 7. figure 100: Agreement With The Statement ‘it Is Worth Paying A Bit More For Products That Are Of Higher Quality’, By Demographics, September 2013 figure 101: Agreement With The Statement ‘it Is Worth Waiting Until Products Go On Sale To Buy’, By Demographics, September 2013 figure 102: Agreement With The Statement ‘advertising Tends To Be Aimed At Younger People’, By Demographics, September 2013 figure 103: Agreement With The Statement ‘there Is A Lack Of Products Designed For People Of My Age’, By Demographics, September 2013 figure 104: Agreement With The Statement ‘it Is Easier To Shop Online Than In-store’, By Demographics, September 2013 figure 105: Agreement With The Statement ‘online Shopping Is Just A Trend’, By Demographics, September 2013 figure 106: Agreement With The Statement ‘the Process Of Online Shopping Is Too Complicated’, By Demographics, September 2013 figure 107: Agreement With The Statement ‘online Security Is The Biggest Concern That Puts Me Off Online Shopping’, By Demographics, September 2013 appendix – Further Analysis figure 108: Target Groups, September 2013 figure 109: Target Groups, By Demographics, September 2013 ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Lifestyles of the Over 55s - China - December 2013

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