7 easy Ways To Increase Your Income With Past Clients

Dr. Daphne Clarke - HudsonDr. Daphne Clarke - HudsonDr. Daphne Clarke - Hudsonudson
Copyright2014203-794-6208.Dr.DaphneClarke-Hudson
Dr. Daphne Clarke-Hudson nationally
recognized empowerment specialist,
inspirational professional speaker,
author, certified coach TV and Radio
Personality. With more than 20 years
experience helping others lead
purpose-driven, authentic and
empowered lives, Daphne continues to
bring insight, hope and solutions to
our current and future leaders.
Daphne has very strong moral and
spiritual compass and is guided by her
sense of integrity and intuition.

Studies consistently show that clients who have
purchased from you once are likely to do so
again, IF they are given the opportunity to do
so. In fact, INC magazine says that “Acquiring
new customers is expensive (five to ten times
the cost of retaining an existing one), and the
average spend of a repeat customer is a
whopping 67 percent more than a new one.”
If you take a moment to think back on your best
client experiences, the ones that got best
results and who you enjoyed working with the
most, wouldn’t it be great to have the
opportunity to work with them again?

Keep in mind; it’s not your client’s job to remember that you are there to serve them. It’s your
job to make sure they don’t forget about the many solutions you offer. You can stay at the top
of their minds by keeping in touch, such as with a consistent email newsletter, a well-
maintained blog and even a personal phone call.
I can’t tell you how many times my picking up the phone to “check-in” with a client has
resulted in additional business. But more important than that, the personal outreach has
developed a strong friendship with my clients who often come to me for other referrals,
advice and support on various issues.
If you’d like to reach out to a few past clients of your own to check in with them, see what’s
happening in their life/business and, if appropriate, re-engage them as a client, you might
be wondering how to do so in an authentic way.

Here are seven different options for reasons you can authentically
reach out to your past clients and start a new conversation:
It’s important that you stay “in the know” in your
industry and on top of evolving trends. As you do
your daily reading (yes, you should be learning
something about your industry at least once a day),
keep your clients in mind. If you come across an
article you know would be of interest to their
particular situation, reach out to share it with them.
If you have written a piece on a topic you know they
are concerned about, be sure to share that as well.
1. Share an article you read (or one you wrote)

Be sure to follow your client’s blogs, email
newsletters and social media profiles. When they
share a win, celebrate and congratulate them on
their success. This lets them know you are still
following them and sincerely interested in seeing
them succeed.
2. Congratulate them
They may be pursuing new opportunities or a
particular type of customer and you may be none
the wiser. Find out exactly what opportunities
they are seeking so you can help connect them
with the right people as they move forward.
3. Ask what kind of opportunities they are currently looking for

If you are hosting an event of any kind, local, virtual or
otherwise, be sure to invite your clients. Better yet, give
them a discounted or complementary pass as your guest!
Don’t assume they will have seen the emails or social
media posts. They may have missed it. Plus, a personal
invitation will make them feel like a VIP! (And wouldn’t you
love to have someone who has enjoyed your services and
benefited from your expertise in the room sharing with
others how great your products and services are?
4. Invite them to an event you’re hosting
Once you know what kind of opportunities they are
looking for, support their efforts to grow their business.
Refer them to someone else in your network that is in
need of the exact solutions they offer.
5. Give them a referral

Look for opportunities to connect people in your network. You
may be able to create for your client an opportunity for a new
joint venture or partnership. Or you may come across someone
you know they’d enjoy developing a relationship with or who
shares a personal interest with them. Develop a reputation for
being a connector and you’ll keep folks coming back to you to
ask for your assistance.
6. Introduce them to someone they need to know
I love giving gifts for no particular reason, especially to people I
really like. If you create a new product, give one to past clients
to say thank you! Take them out for coffee. Invite them to a
client appreciation event. Such gifts don’t have to be
extravagant or expensive. It really is the thought that counts.
7. Give them a gift

Staying in touch with your clients certainly does require effort, but isn’t it well worth it? Being
in business is about being of service to others, and developing strong relationships with your
clients is certainly the best way to create a fulfilling, sustainable and profitable business. The
fact that it’s five to ten times less expensive than enrolling new clients doesn’t hurt
either! Use the suggestions I shared with you to create your own client appreciation program
and watch your revenue and your reputation leap to new heights!

Your Action Plan For This Week:
1. Make a list of ALL of your past clients and determine
which individuals or companies you’d like to work with
again
2. Verify that you are connected to them by subscribing
to their newsletter, blog and following them on their
various social media platforms
3. Using one of the suggestions mentioned, reach out to
each client to reconnect and look for opportunities to
re-engage
4. Put a reminder on your calendar for 3-6 months from
now to reach out again and HONOR your
appointment!
5. Going forward, look for opportunities to give to your
clients and stay in touch with them.

www.daphneclarkehudson.com
www.daphneclarkehudsonempowers.com
www.blogtalkradio.com/daphne-clarke-hudson
http://www.facebook.com/DynamicDaphne
http://twitter.com@dynamicdaphne
www.linkedin.com/DaphneClarkeHudson
MY LINKS AND SITES:

7 easy Ways To Increase Your Income With Past Clients

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7 easy Ways To Increase Your Income With Past Clients