A Framework for Creating An Aligned and Resonant Brand
Presented by Danielle M Miller
Founder of BrandSnap
A promise
A set of managed
expectations
An experience
A relationship
•Coherence
•Clarity
•Communication
• Mission=What you do + Why you do it
• Vision= the possibility + the potential that you see
• Values are crucial to both
• http://daniellemmiller.com/creating-your-watermark-brand-program/
• Thank you!
• Surprise!
• http://daniellemmiller.com/creating-your-watermark-brand-program/
Born to brand webinar
Born to brand webinar
Born to brand webinar
Born to brand webinar
Born to brand webinar
Born to brand webinar
Born to brand webinar
Upcoming SlideShare
Loading in...5
×

Born to brand webinar

40

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
40
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Born to brand webinar

  1. 1. A Framework for Creating An Aligned and Resonant Brand Presented by Danielle M Miller Founder of BrandSnap
  2. 2. A promise A set of managed expectations An experience A relationship
  3. 3. •Coherence •Clarity •Communication
  4. 4. • Mission=What you do + Why you do it • Vision= the possibility + the potential that you see • Values are crucial to both
  5. 5. • http://daniellemmiller.com/creating-your-watermark-brand-program/
  6. 6. • Thank you! • Surprise! • http://daniellemmiller.com/creating-your-watermark-brand-program/
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×