1. Hunt Tree
Company
Digital Strategy

2. • 1990 By Cary Hunt in
Lake City, Michigan
•Services landscaping
product and Christmas
Trees
•Wholesale and retail
trees
•Three seasonal tree lots
in Tennessee
•Tree lots also selling
tree
stands, wreaths, garland
and delivery services
•Ships all over U.S and
Puerto Rico
•Thrives on reputation of
exceptional quality trees
at a competitive price
Company Profile

3. Challenges? Goals?
Currently, New Media is not being utilized. Creating New Media
marketing strategies and fully utilizing them in a timely fashion
will be a challenge. Also, there is a challenge arising of finding
new landscape companies to purchase Spring product.
Goals: Using New Media to gain more customers, and in turn
yield more profit. Increase brand awareness and promote theme
of exceptional quality trees at a competitive price. Have a
higher presence on the internet. Increase all sales with a direct
emphasis of increasing landscape product sales

4. Target
Audience
1.Landscaping companies
across the country
2. Wholesale Christmas
tree buyers
3. People from the state of
Tennessee

5. Digital Strategy
Social Media Strategy Internet Market Strategy Mobile Marketing Strategy

6. Objective: To increase brand
Social awareness and connect with
customers at a more personal
Media level.
Via: Facebook
Strategy Twitter
Google +

7. Internet Marketing
Strategy
Objective: To direct landscape companies, wholesale tree buyers and
people looking to purchase a Christmas tree in the state of Tennessee
to Hunt Tree Company
Via: Google Adwords

8. Mobile
Marketing
Strategy
Objective: To be ahead of
the competition and reach all
possible buyers and keep
them current
Via: Creating a mobile
application with three “tabs”
of content made for each of
the three target markets

9. Evaluating the Digital
Strategy Plan
Social Media Internet Marketing Mobile Marketing
•Twitter •Google Adwords •Mobile Application
•Number of •PPC (Pay Per •Number of
tweets/retweets, dire Click) downloads, app
ct messages, times lication
account has been users, active
“listed”, mentions user rates, new
•Facebook users, frequenc
•Number of y of visits,
fans, active
users, likes and
comments
•Google +
•Number of people
in “circle”

10. Budget/Timeline
Overall Budget: 8K
Social Media: 3K
Internet Marketing: 3K
Mobile Application: 2k
Timeline: 6 months
First: Build social media
presence, have all networking
sites fully developed within 1
month.
Second: Move to internet
marketing, buy words and create
ads and implement PPC through
Google Adwords- 2 months
Third: Develop mobile ap, and
track users- 3 months