Social Medi (PPT1)

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This presentation provides a quick overview of how video is being integrated into online communications for businesses and organizations. More detailed information on the case studies can be received through e-mail request to dougs@dssimon.com.

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Social Medi (PPT1)

  1. 1.
  2. 2. OBJECTIVES <ul><li>How to create Web-Based Video content that builds your brand and solidifies your relationships with your most important audiences </li></ul><ul><li>How a wide variety of organizations are using Web video to communicate online to both internal and external audiences </li></ul><ul><li>How to use the very latest, greatest tips and tactics to create compelling video that will set you apart from the competition </li></ul>
  3. 4. Video for Social Media & Beyond
  4. 5. <ul><li>Don’t think of video as something only to be searched for; it must be shared to become a social media tool. </li></ul>
  5. 6. <ul><li>HOW CAN YOU CREATE WEB-BASED VIDEO CONTENT THAT BUILDS YOUR BRAND AND SOLIDIFIES YOUR RELATIONSHIPS WITH YOUR MOST IMPORTANT AUDIENCES? </li></ul>
  6. 7. Social Media Thru History
  7. 8. <ul><li>Don’t discard something that worked for Dad. Add the new tools to increase value and impact. </li></ul>
  8. 9. Viewing Habits
  9. 10. Where we watch now
  10. 11. The Stats <ul><li>10.1 Billion online videos were viewed in February, 2008 (66% more than in February, 2007) [ComScore] </li></ul><ul><li>57% of U.S. adults watch internet video; 46% of Internet users age 50-64 watch or download video; for those above 65, 39% watch online video [Pew Research, “Online Videos Go Mainstream”, July, 2007] </li></ul><ul><li>By 2011, more than 85% of the U.S. Internet users will view video [eMarketer Inc.] </li></ul>
  11. 12. The Power of Online Video <ul><li>Last year sites with video averaged 3.53 videos viewed per visit (users watch much more than 1 video) </li></ul><ul><li>Sites averaged 6.62 videos per visitor per month (users come back and watch even more) </li></ul><ul><li>Average time spent per visit: 6.13 minutes </li></ul>
  12. 13. <ul><li>In order to create good web-based video content, you first have to be able to create good video, just like dad. </li></ul>
  13. 14. … this is now that was then…
  14. 15.   Sony HVR-A1U $2200-2500 Standard Definition Sony PD-170 $2500 - $2900 Panasonic AG-DVX100B $2200 - $2500 Canon GL2 $1800 - $2000 High Definition Canon XH-A1 $3200-$3400
  15. 16. <ul><li>Windows Movie Maker </li></ul>iMovie Free Programs Low Cost Programs Avid Xpress Pro ($495) Final Cut Express 4 ($199) Final Cut Pro ($1,299) Pro Quality Programs Avid Editing (Price Varies) Includes bundle of software Requirements for Each Avid system vary
  16. 17. <ul><li>Don’t skimp on audio. </li></ul>
  17. 18. <ul><li>two wireless lavs </li></ul><ul><li>wireless handheld mic </li></ul><ul><li>Wired mic </li></ul>Audio
  18. 19. You need the equipment to work, but the success of your online video strategy will be determined more by the content & marketing than the technical aspects.
  19. 20. Assess Yourself Are you looking to utilize video in a specific initiative or do a complete overhaul of your communications program?
  20. 21. How ready are you? 10 Questions For Moving Forward in the Video Age <ul><li>1. What are your in-house resources? </li></ul><ul><li>2. What are your assets? </li></ul><ul><li>3. Who are you trying to reach? </li></ul><ul><li>4. What conversation are you trying to start? </li></ul><ul><li>5. How will you be served? </li></ul>
  21. 22. How will you be served? <ul><li>Public </li></ul><ul><li>Private [proprietary] </li></ul><ul><li>Both </li></ul>
  22. 23. <ul><li>TubeMogul allows you to upload video to multiple sites at once. </li></ul>
  23. 24. <ul><li>Do you have management support? </li></ul><ul><li>What kind of viewer feedback mechanism are you prepared to implement? </li></ul><ul><li>What’s the frequency? </li></ul><ul><li>Can you gain a competitive advantage or prevent yourself from being at a disadvantage? </li></ul><ul><li>Are you ready to be the Executive Producer of a Television Network? </li></ul>10 Questions For Moving Forward in the Video Age (continued)
  24. 25. <ul><li>If a complete communications overhaul using video is too much, you might want to focus on using video for specific initiatives. </li></ul>
  25. 26. HOW ARE A WIDE VARIETY OF ORGANIZATIONS USING WEB VIDEO TO COMMUNICATE ONLINE TO BOTH INTERNAL AND EXTERNAL AUDIENCES?
  26. 27. Brochure Campaign *Case study: ESRB
  27. 28. Contests *Case study: Dove
  28. 29. Desksides & Earning Media Case Study: Tata Communications
  29. 30. Desksides & Earning Media Case Study: Macy’s
  30. 31. Desksides & Earning Media Case Study: ACP
  31. 32. Promoting Web initiatives Case Study: Isaac Mizrahi
  32. 33. Global Communications Case Study: Herbal Life
  33. 34. Newsletter Case Study: Prudential
  34. 35. Blogging Case Study: Jenny Craig
  35. 36. <ul><li>Campaigns like these that have multiple elements that support each other maximize roi. </li></ul>
  36. 37. HOW DO YOU USE THE VERY LATEST, GREATEST TIPS AND TACTICS TO CREATE COMPELLING VIDEO THAT WILL SET YOU APART FROM THE COMPETITION?
  37. 38. 10 Tips For Telling an Effective Story in Web Video <ul><li>Tell a story with a beginning, middle and end </li></ul><ul><li>Develop a consistent format </li></ul><ul><li>Right-size the production </li></ul><ul><li>Use “How-to’s” and demonstration videos </li></ul><ul><li>Audio, Audio, Audio! </li></ul><ul><li>If your story has a personality, make sure they have a personality </li></ul><ul><li>Provide calls to action to engage your audience </li></ul><ul><li>Feature Guests </li></ul><ul><li>Don’t Sell – Inform or Entertain </li></ul><ul><li>Have fun! </li></ul>
  38. 39. Tips from a pro <ul><ul><ul><ul><li>David Carr [just play video] </li></ul></ul></ul></ul>
  39. 40. This is social media how do I promote sharing? <ul><li>Traditional PR in old and new media </li></ul><ul><li>B-2-F Marketing </li></ul><ul><li>Social Media Motivators </li></ul><ul><li>Advertising </li></ul><ul><li>Syndication – sharing content on multiple sites </li></ul>
  40. 41. <ul><li>COMMENTING IS KEY: </li></ul><ul><li>Comment on Appropriate Blogs and Sites and add links to your video. </li></ul>
  41. 42. All views are not created equal.
  42. 43. Measurement & Metrics
  43. 44. <ul><li>Be agnostic about where you post your video – place it everywhere. </li></ul>
  44. 45. <ul><li>It's a new form that emphasizes authenticity over dazzling effects </li></ul><ul><li>It allows you as an organization to become the media </li></ul><ul><li>It's not a tool to be placed in its own communication silo but an integral component to building your brand and achieving communication objectives. </li></ul>by Douglas Simon CEO & President D S Simon Productions Inc. Phone: 1.800.DSSIMON or (212).736.2727 Email: [email_address]

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