This presentation provides a quick overview of how video is being integrated into online communications for businesses and organizations. More detailed information on the case studies can be received through e-mail request to dougs@dssimon.com.

4. Video for Social Media & Beyond

7. Social Media Thru History

9. Viewing Habits

10. Where we watch now

14. … this is now that was then…

15. Sony HVR-A1U $2200-2500 Standard Definition Sony PD-170 $2500 - $2900 Panasonic AG-DVX100B $2200 - $2500 Canon GL2 $1800 - $2000 High Definition Canon XH-A1 $3200-$3400

19. You need the equipment to work, but the success of your online video strategy will be determined more by the content & marketing than the technical aspects.

20. Assess Yourself Are you looking to utilize video in a specific initiative or do a complete overhaul of your communications program?

26. HOW ARE A WIDE VARIETY OF ORGANIZATIONS USING WEB VIDEO TO COMMUNICATE ONLINE TO BOTH INTERNAL AND EXTERNAL AUDIENCES?

27. Brochure Campaign *Case study: ESRB

28. Contests *Case study: Dove

29. Desksides & Earning Media Case Study: Tata Communications

30. Desksides & Earning Media Case Study: Macy’s

31. Desksides & Earning Media Case Study: ACP

32. Promoting Web initiatives Case Study: Isaac Mizrahi

33. Global Communications Case Study: Herbal Life

34. Newsletter Case Study: Prudential

35. Blogging Case Study: Jenny Craig

37. HOW DO YOU USE THE VERY LATEST, GREATEST TIPS AND TACTICS TO CREATE COMPELLING VIDEO THAT WILL SET YOU APART FROM THE COMPETITION?

42. All views are not created equal.

43. Measurement & Metrics