Presentation by GEOSURE at the East African E-Tourism Conference 2014

1. LEAVE THE RISK.
TAKE THE ADVENTURE."
E - T o u r i s m F r o n t i e r s P r e s e n t a t i o n | N a i r o b i | S e p t e m b e r 3 0 , 2 0 !"
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2. Welcome
GeoSure is honored to present to this year’s
E-Tourism Frontiers Conference in Nairobi!
Travel and tourism are poised for growth:
• IATA forecasting total flight arrivals to increase to 3.9B by 2017
• National economies worldwide are generally stronger
• Technological advances fuel growth across industry
Indications for caution:
• Increasing geopolitical and health issues
• Blanket advisories impact the travel industry in Asia, Africa, and MENA
….there is demand for smart, specific, timely information on the political,
security and social environments of destinations around the globe

3. Imagine the security of being
IN THE KNOW
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4. PROBLEM
How to access real-time, reliable and
customized travel risk perspective?
Today's travelers want:
Quantifiable,!personalized!information to quickly and
accurately decide whether or not to approach a destination
Or… in the case of required!travel, have as much awareness
and!understanding!as possible - to be fully prepared.

5. PROBLEM
It's in the news everyday…travelers vulnerable to:
• physical threats
• theft
• political instability
• health!hazards
…especially in unfamiliar destinations.
How can travelers quickly assess risks
and make optimal!travel!decisions?
Know what to expect: Potential dangers and!challenges,
especially in destinations with cultures, languages and laws
different than 'home'.

6. SOLUTION
GeoSure is equivalent to having a personal staff
of informed sources around the world,
24/7/365
sharing with you what you want and need to know:
Who Uses GeoSure?
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7. WHAT IS GEOSURE?
Using sophisticated PREDICTIVE ANALYTICS GeoSure
derives and publishes THREAT TEMPERATURES (risk scores) so
users know what their relative vulnerability is anywhere in
the world. It is a powerful, highly personalized threat
assessment tool.
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GeoSure is big data meets crowd-sourced information.
Customized, accessible information at your fingertips - for safe and
secure travel experiences. The most current risk assessment information
right in the palm of your hand. Think travel info + Waze!

8. WHY GEOSURE?
Because technology, and crowdsourcing, is giving people the
ability to take control of their lives through information and sharing.
It has happened in communication, finance and health – and now
travelers can take control of their personal safety through improved
decision making.
• Global security and travel risks are rapidly increasing
• People, parents and organizations want to be quickly informed
and able to assess risks, so they can travel with confidence
• Gives users the power - and confidence – of crucial information
• Up-to-the-minute risk information that is FREE and easy to access

9. GEOSURE’S PROMISE
• To support and partner with the global travel and tourism
industry - by providing intelligent and objective travel
security information
• To deliver critical, detailed information that
enables!travelers to assess conditions of specific
destinations - without having to rely solely on!general
national travel advisories - so they can make their own
optimal, knowledgeable decisions
• GeoSure’s technology can make a difference on the future
of travel…by aggregating numerous data sources, and
rapidly delivering it to users’ mobile devices, ultimately
shifting how planning is done.

10. KEY FEATURES
Nothing else quite like it…
Mobile: optimized for all travelers, domestic and international, to use
while on the move to make quick, informed decisions. iOS initial platform.
Data Driven: expertly collected and analyzed from hundreds of global
data sources. Highly sophisticated analytical modeling to produce
precise, authoritative risk scores.
Personalized: tailors information to the user’s characteristics to produce
our exclusive threat temperature.
Socially Networked: hyper-local, reported and collected from users and
shared to the global GeoSure community. Crowd sourced data analyzed
as rigorously as expert data and pushed back out to users resulting in
more precise scores and better, real time location information.
Gamification: user interaction incentivized with reward system.

11. DIFFERENTIATORS
How is GeoSure different than State Dept. alerts, travel
advisories, travel blogs and other global travel safety
and information reports?
• Delivers specific threat temperatures in five categories for all major
cities in the world (over 3,200) – that number will grow as we evolve
• Exclusive threat temperatures are derived using a vast array of data
sources and predictive analytics, not just organizational judgments
• Customized threat scores based upon personal characteristics, travel
habits and level of experience
• Users report travel experiences and share them with other members
of the worldwide GeoSure community
• Updated ongoing threat assessments for specific, granular locations!

12. HOW IT WORKS
Simple, fast, accurate, informative
A few easy touches and the App
delivers color-guided data and clear,
summarized information

13. HOW IT WORKS
Customized and Accurate “Threat Temperatures” based on personalized profile
characteristics: Gender, Nationality, Languages, Level of Experience, Travel Type
(Business, Holiday, Study, Adventure)
User Submitted Reports – Up-to-the-minute reports by fellow travelers provide
real-time, valuable information. Travelers use simple slide bar to indicate their
perceived level of safety (or threat) related to a topic or event
• Slide to the left for positive report (green)
• Slide to the right for higher level of concern (red)
Express reports – User generated, color-guided reports in
green, yellow and red will provide quick risk assessments
by fellow travelers with a simple touch
Shared experiences – help GeoSure users know
what others are saying and become part of a
like-minded, globally interested community
Summaries – offer concise information on topics of
Physical Harm, Theft, Basic Freedoms and
Disease & Medical

14. APP FEATURES
Visually pleasing page
formats utilize imagery and
fonts that appeal to all:
• Accurate globe graphic
• Easily recognizable icons
drive functionality
• Submit reports feature
• Powerful data harvesting
technology & tools

15. USER SUBMITTED REPORTS
GeoSure Threat Temperature reports
provide visual and written information in
a consistent, user-friendly format

16. USER SUBMITTED REPORTS
Submitting a report is easy as 1-2-3!
Simply touch the + on the app’s home
page…then
• Choose location
• Select category from easy scrolling list
• Slide gauge to indicate threat level
• Add comments
• Post photo (if you like!)
• Confirm date/time of your customized
report
• Send!

17. USER SUBMITTED REPORTS
Accessed by tapping small tear drops on globe screen
People can share information by
posting text or photos instantaneously –
providing security notifications or
recommendations on “what not to
miss!” to fellow travelers

18. Travel Advisories Hurt Economies
Industry leaders such as Minor Hotel Group’s William Heinecke
and Virgin Airlines’ Sir Richard Branson have expressed concern
related to widespread country travel advisories and their adverse
impact on those countries' economies and social environments
• Governments often prohibit tour companies from operating in
areas with wide ranging travel advisories
• Cancellations make routes highly uneconomical for operators
• Wildlife conservation suffers as it depends on funding from
tourism
• Declines in tourism result in declines in many industries, from
farming to manufacturing

19. Travel Advisories Hurt Economies
Annual Tourist Arrivals in Kenya
* Projected decline of 40% in 2014, as compared to 2013 figures
Data from the Kenya National Bureau of Statistics, Kenya Facts & Figures 2014

20. USER COMMENTS
Kenya’s map
Map data can easily indicate areas which offer
relative safety, and areas to avoid

21. GEOSURE’S GOALS
Social impact:
• GeoSure's fundamental mission is to achieve a social impact,
providing travelers with peace of mind, increased awareness
and confidence when going places less familiar.
• A shift in perspective, and perceived peace of mind, will boost
tourism - an increasingly vital sector of the economies of many
developing and smaller nations and regions around the world
Inspire travel to ALL markets:
• Destinations which may be less familiar
• Destinations incorrectly considered less secure because of
unavailable or less detailed information – or - simply because
of geographical proximity to a destination with recently
reported bad news

22. GEOSURE’S GOALS
Democratize information flows
Reduce research time and costs
Deliver relevant safety, political and security information
… be an essential resource for timely and critical travel
information, that is easily accessed as needed or desired
… so citizens and travelers can make their own informed,
prudent travel decisions, anywhere in the world

23. GEOSURE’S NEXT STEPS
To partition every city and country in the world to a granular,
neighborhood level - indicating in more detail than
provided by any organization - which areas are less prone
to unwanted events than others.
Kenya’s tourism industry can clearly benefit from a deeper understanding
of where caution is appropriate and where beauty and safety await
travelers.
Kenya is a good example. Like most countries in the world, there are
obviously more threatening areas, parts of Nairobi, NE and Somalia border,
with areas of orange and red. But there are many areas of green and
yellow, suggesting constructive and less concerning visitor experiences.

24. GEOSURE’S VISION
To be considered the objective, timely, accurate,
informed global benchmark for travel safety
Informing travelers worldwide so they can make
optimal travel decisions
! Precise and accurate
! Easy to use
! Visually appealing interface
! Essential travel companion
! Global community of engaged users
"

25. CONTACT
Michael Becker CEO
mtb@geosureglobal.com
001.1.917.592.9458
Don Pardew CSO
dlp@geosureglobal.com
001.1.917.968.1891
GeoSure Global, LLC
425 Riverside Drive, Suite 9-D, New York, NY 10025,
United States
www.geosureglobal.com

26. Download GeoSure
from the Apple App Store Today!
Thank you