Engaging Generation Y on their own terms - Part 2. Currency is in the middle of a wonderful social media experiment with Alberta’s Common Wealth Credit Union. To promote Common Wealth Credit Union’s new Young & Free account to Alberta’s 17 to 25 crowd, Currency has created an integrated marketing program centered around the youngfreealberta.com microsite. The thrust of the program is finding and hiring a spokesperson from Gen Y to represent the product, the credit union and their generation. Tim McAlpine and the 2008 Y&F Spokesperson, Larissa Walkiw, spoke about the Web 2.0 dos and don’ts that they have learned and how this program is authentically appealing to a new generation of potential credit union members.

1. Y
Engaging
GEN on their own terms
PART 2

2. From launch
to Larissa!

8. Public
relations

9. PUBLIC
RELATI
ONS RE
SULTS
$179,00
PR VAL 0
2,000,0 UE
IMPRES 00+
SIONS

10. Larissa’s
YEAR

11. THE
Microsite

16. MY
Blog

29. 0°

33. Y&F on
Faceboo
k

36. The
RESULTS

37. ot po sting
Hey, I’m n
ults o n the
th e res
et! C onta ct Tim
I ntern tails.
cAlp ine f or de
M

38. Made just for
YOU!

40. Your
PLEDGE

41. I prom ise...
Goo gle A lerts
to s et up
rases that
for k ey ph nion.
y credit u
app ly to m

42. I prom ise...
en a Face book
to op unt.
kedIn acco
or Lin

43. I prom ise...
zen b logs
to f ollow a do
le Re ader.
in Goog

44. I prom ise...
t leas t one
to le ave a
t on a blog
com men
e very w eek.

45. I prom ise...
post a vid eo to
to
You Tube.

46. I prom ise...
ake my c redit
to m
relev ant to
union
eratio n Y.
Gen

47. Thank
YOU!

48. Larissa Walkiw
youngfreealberta@gmail.com
YoungFreeAlberta.com

49. Tim McAlpine
tmcalpine@currencymarketing.ca
currencymarketing.ca