Mobile West Africa presentation in Lagos in April 2015. Explaining some tips for a successful online business in Nigeria and Africa, taking into consideration learnings from MOBOfree.com growth

1. AFRICA’s Leading
social marketplace
CRISTOBAL ALONSO
CEO/Chairman of the Board
April 2015

2. WHAT IS MOBOFREE.COM?
MULTIDEVICE OPTIMAL
CUSTOMER EXPERIENCE
(MOBILE FOCUS)
USER’SFEEDBACK
AND RATINGS
STRONG ANALYTICS
AND TARGETING
MESSAGINGWITHINTHEPLATFORM
FLEXIBILITYAND
LOCALIZATION
QUALITY
AND TRUST
MOBOFREE.COM is a social marketplace allowing people to buy, sell and swap products with other trusted people!
Mobofree.comaims to be the of Africa!

3. COMPANY BACKGROUND
· MARKETS: Leaders in Nigeria and Uganda
Also present in GH, TZ and ZW
· The Company enjoys exponential growth of
customer base with close to 4’000’000 registered
users & more than 500.000 Classifieds in Nigeria
alone.
· 20 employees in Lithuania and Nigeria.

4. MOBOFREE KEY METRICS IN AFRICA
4 M
REGISTERED USERS
Up to 50 M
PAGE VIEWSPER
MONTH
5 M
MESSAGES PER
MONTH
LOGOS ABUJA
RIVERSDELTA
KADUNA
TOP5NGSTATES
6 K
#MONTHLYNEW
SELLERS
12 MIN.
SPENTONWEBSITE
PERDAY
UGANDA
ZIMBABWE
GHANA
OTHERCOUNTRIES
Up to 70 K
#NEW MONTHLY
CLASSIFIEDS
81% 19%
<18
18-23
24-33
34-43
>44
AGE

5. MOBOFREE.COM IN NIGERIA
2 M
ACTIVELISTINGS
MONTHLYACTIVEUSERS!
81% 19%
<18
18-23
24-33
34-43
>44
AGE
500 000

6. WHAT DOES THE SUCCESS OF MOBOFREE AND
MARKETPLACES/CLASSIFIEDS SHOWS
·Security and safety is a must (we
invest on it)
·Marketplace and classifieds users
are the right demographics and
mindset – aka your right audience
for Nigerian brands
·Mass Market - You can’t ignore the
feature phone and Blackberry
·Mobile is the future but provide rich
experience across devices
·While monetization is important,
but only right user experience will
see users returning
·Brands evolution to effectively
leverage the mobile channel
·Online can’t live without offline

7. HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO
SELLING MACHINE
THE RIGHT INTENTION
Users who came here with
buying – selling/ making
business mindset.
Right income level and
demographics is nothing if
mindset is wrong.

8. SUITABLE AUDIENCE AND HIGH
TARGETING/SEGMENTATION OPPORTUNITIES
Marketplace and classifieds users are in general middle class and are predispose
to buy and sell things. Device, gender age, location and other targeting options
allows to reach your target user

9. 80 % of population is still on feature phones, Blackberries etc. Don’t ignore them
RICH EXPERIENCE ACROSS ALL DEVICES
“Mobile contributed over a third of
sales which is a clear pointer that
mobile is the way Nigerians will shop
online in the future”
(Sim Shagaya, CEO of Konga)

10. Ensuring high engagement instead of getting a simple click or impression
Display ads Branded games Social ads, Wall messages,
Private messages
Sponsorship
ENGAGING ADVERTISING SOLUTIONS

11. UNILEVER RAMADAN CAMPAIGN
Feature
phone
Web
advert
Smartpho
ne
Used types of
advertising:
- Banners;
- Text ads;
- Private messages.
Targeting: age, gender,
location
3,22
%
Click
through
rate

12. CHALLENGES
Achieving high reach in population without computers
Promoting services through mobile channel when advertiser doesn’t have mobile friendly
technical solution (mobile friendly website, etc.)
Reaching customers with sustainable income and buying power (less than 25 % of population
in NG belongs to the middle class)
Ensuring high engagement instead of getting simple click
MAJOR CHALLENGES FOR ADVERTISERS IN
NIGERIA

13. MOBOFREE SOLUTIONS FOR ADVERTISERS
MOBOFREE SOLUTIONS
Platform allowing to reach potential clients via any device – from oldest phone to computer
• Mobile friendly landing pages created in MoboFree environment
• Advertising solutions who are not requiring redirection of user to another site – internal
games etc.
Advanced segmentation and targeting solution allowing to identify buying power of MoboFree
members by special attributes and display ads for the most suitable group of users.
Special targeting allowing to identify and target buying preferences (users interested in buying
laptops, clothes etc.)
Engagement oriented advertising solutions:
- Internal games
- Wall messages

14. AFRICA’s Leading
social marketplace
THANK YOU!
Dele Kadiri, Business Development Manager
+234 8104 402517, dele.Kadiri@mobofree.com
Cristobal Alonso, Chairman/CEO
+234 813 1678818, +4520606660, cam@mobofree.com