How To Teach An Online Class<br />Lesson 3 - Marketing<br />How To Teach An Online Class - IndieBizChicks.com - All Rights...
Marketing Is Important<br />If no one knows your class exists, they can’t sign up<br />You don’t have to spend a lot of mo...
Meet The Press Release<br />Use the press release template in this week’s lesson to create a press release<br />Send it to...
Don’t Forget The “New Media”<br />Make a list of complementary podcasts<br />Send an email and press release to the host /...
Write, Write, Write!<br />Ask the owners of complementary blogs if you can write a guest post to promote your biz<br />Mak...
Graphics!<br />Put up some graphics on your blog to catch people’s attention!<br />Popular sizes are 125x125 small buttons...
Affiliate Program<br />If you have an affiliate program, create some articles and graphics for them to use, too<br />If yo...
Social Media<br />Use sites such as Twitter and Facebook to further promote your class<br />Consider having a contest wher...
Thoughts For Next Week<br />Next week is the last lesson - we will talk about how to sell your class / accept payments<br ...
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Lesson 3-presentation

  1. 1. How To Teach An Online Class<br />Lesson 3 - Marketing<br />How To Teach An Online Class - IndieBizChicks.com - All Rights Reserved<br />
  2. 2. Marketing Is Important<br />If no one knows your class exists, they can’t sign up<br />You don’t have to spend a lot of money marketing your class<br />But you will have to put in time and energy<br />How To Teach An Online Class - IndieBizChicks.com - All Rights Reserved<br />
  3. 3. Meet The Press Release<br />Use the press release template in this week’s lesson to create a press release<br />Send it to your local media, as well as online press release directories<br />How To Teach An Online Class - IndieBizChicks.com - All Rights Reserved<br />
  4. 4. Don’t Forget The “New Media”<br />Make a list of complementary podcasts<br />Send an email and press release to the host / owner<br />Use iTunes and other podcast directories to find shows<br />How To Teach An Online Class - IndieBizChicks.com - All Rights Reserved<br />
  5. 5. Write, Write, Write!<br />Ask the owners of complementary blogs if you can write a guest post to promote your biz<br />Make sure the article is informative, not just an “advertisement”<br />At the end, put in some info about your class and a “call to action”<br />How To Teach An Online Class - IndieBizChicks.com - All Rights Reserved<br />
  6. 6. Graphics!<br />Put up some graphics on your blog to catch people’s attention!<br />Popular sizes are 125x125 small buttons, 200x200 large buttons, and 468x60 banners.<br />See this week’s action worksheet for links to free graphics programs if you do not have Photoshop<br />How To Teach An Online Class - IndieBizChicks.com - All Rights Reserved<br />
  7. 7. Affiliate Program<br />If you have an affiliate program, create some articles and graphics for them to use, too<br />If you do not have an affiliate program, consider starting one! See this week’s action worksheet for more info<br />How To Teach An Online Class - IndieBizChicks.com - All Rights Reserved<br />
  8. 8. Social Media<br />Use sites such as Twitter and Facebook to further promote your class<br />Consider having a contest where you give one “seat” away to a person who tweets or blogs about your class<br />How To Teach An Online Class - IndieBizChicks.com - All Rights Reserved<br />
  9. 9. Thoughts For Next Week<br />Next week is the last lesson - we will talk about how to sell your class / accept payments<br />We will also be wrapping up anything that hasn’t been completed yet<br />Use the forum to go over ideas with me, get feedback, etc.<br />How To Teach An Online Class - IndieBizChicks.com - All Rights Reserved<br />
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