First ever true Social Platform for Cricketers

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First ever true social platform for cricketers of all level.

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First ever true Social Platform for Cricketers

  1. 1. Overview
  2. 2. What is the single most important driver of long-term value creation?
  3. 3. Talent
  4. 4. The CrickedIn opportunity Connect talent with opportunity at massive scale Fundamentally transforming the way Cricket works
  5. 5. Our mission Connect the world’s professional & amateur cricketers to make them more productive and successful
  6. 6. The power of CrickedIn’s network effects Member growth and engagement Relevant and valuable products & services Technology platform Critical mass of data
  7. 7. Potential of being world’s largest Cricketers network 100M+ 90 55 0.5M Expected Avg. Monthly users during Q1 0.5B+ Expected Page views in Q1 32 17 8 4 2 2013 2014 2015 2016 2017 2018 2019 Quarter 1 Quarter 2 Quarter 3 CrickedInMembers in Millions 0.1B Expected Searches during Q1
  8. 8. Huge global market opportunity in members 100M+ Target CrickedInMembers 1.5B+ Cricket Fans & Followers 7.13B+ World’s Population
  9. 9. Huge global market opportunity in monetization Worldwide Amateur/Professional cricketers and cricket clubs Worldwide Internet advertising spend 50M+ $25M Cricketers B2B 650M+ $99B Fans & Followers Total
  10. 10. Huge global market opportunity in monetization Global Monetization Professional Insights Professional Identity Ecosystem Viral Growth Engine Technology Infrastructure Data
  11. 11. Technology infrastructure Building an industry-leading, global platform for developing scalable, data-fueled professional networking applications for cricketers Professional Graph Service Infrastructure Security Scale & Redundancy Data Infrastructure APIs
  12. 12. Technology infrastructure Open platform for all entities involved with the sport of Cricket
  13. 13. Technology infrastructure Smartest use of technology to build amateur as well as professional profiles
  14. 14. Technology infrastructure Developing an innovative way to connect talent with the opportunity
  15. 15. Our Strategy Global Monetization Professional Insights Professional Identity Ecosystem Viral Growth Engine Technology Infrastructure Data
  16. 16. Viral growth engine Increasing the number of member invitations and connections Connect with Nasir Khawja Nasir Khawja Right Handed Batsmen at Model Town Greens Lahore, Punjab, Pakistan Send Invitation Cancel
  17. 17. Viral growth engine Making a strong network of professionals & amateur cricketers globally
  18. 18. Our Strategy Global Monetization Professional Insights Professional Identity Ecosystem Viral Growth Engine Technology Infrastructure Data
  19. 19. Cricketers Identity Ecosystem The cricketer profile of record
  20. 20. Cricketers Identity Ecosystem An intuitive way to add stats
  21. 21. Professional Identity Ecosystem The definitive cricket search engine Players, Clubs, Associations searching capability
  22. 22. Our Strategy Global Monetization Professional Insights Professional Identity Ecosystem Viral Growth Engine Technology Infrastructure Data
  23. 23. Professional Insights Your Professional Dashboard Data Context Connections Your Crickedin Network Critical Mass
  24. 24. Professional Insights Your essential source for business intelligence Context Page Usage Data Visitors Critical Mass Grounds Played
  25. 25. Our Strategy Global Monetization Professional Insights Professional Identity Ecosystem Viral Growth Engine Technology Infrastructure Data
  26. 26. Global Monetization – Marketing Solutions Targeting one of the most affluent & influential audiences on the web Self Service Platform Display / Social Ads Your Crickedin Network Crickedin Club/brands Pages
  27. 27. Global Monetization – Subscriptions Premium tools tailored by customer segment
  28. 28. Our Strategy Global Monetization Professional Insights Professional Identity Ecosystem Viral Growth Engine Technology Infrastructure Data
  29. 29. Investment needed for long term growth Infrastructure Product Development Scale hardware and software to enhance site performance and accelerate development cycles Execute robust product roadmap to enhance growth, engagement and monetization Sales Force International Growth Expand global footprint by launching new languages and sales offices Meet increasing demand across multiple sports domains with the same technology
  30. 30. Business built on a Cricketers Social Platform Bringing value for stakeholders involved with the sport of Cricket Solution for Clubs Find & Recruit best Players Make a Club Page Reach out to fans & followers Create & Manage Teams Create & Manage Leagues Profiling of Stats & Records Solution for Brands Premium Subscriptions Display Ads Associate & Promote Brands Business Subscriptions Crickedin Ads
  31. 31. Attractive Financial Model • Strong revenue growth • Diversified and proven revenue models • Visibility into future revenues • Significant operating leverage • Investing aggressively for growth • Strong balance sheet
  32. 32. Our Vision Create economic opportunities for all entities involved with the sport of cricket
  33. 33. Thank You.
  34. 34. Supported Links • http://en.wikipedia.org/wiki/List_of_most_watched_television_broadcasts • http://en.wikipedia.org/wiki/World_population • http://www.wpp.com/wpp/press/2013/mar/27/global-internet-ad-spend-hit-99bn-in-2012 • http://bharchive.blogspot.com/2011/10/cricket-population-and-nation.html

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