8. The Tallahassee Regional Airport caters to their travelers, which are businesses and state legislatures and offer direct flights to big cities, like Washington D.C.
9. Majority of their audience is old-fashioned and wants to see billboards and newspaper advertising.
10. Online advertising; an example is on the Tallhassee.com website, which portrayed a business man, coffee in hand, traveling out of the Tallahassee Regional Airport & others with the universities themes
RON – Intro of Company – Explain how they were started as a disadvantaged enterprise – Bid process – Contract with FDOT
CRYSTAL – 80% of the company serves as a liaison between the Department of Transportation projects and community. They take tech. info and present it to the public at a 5th grade reading level. Produce things such as door hangers to deliver their message