The use of video and film content is an exciting way to convey ideas, generate enthusiasm and draw attention to a business' products and services. However, in the daily rush to get things done, even well-intentioned employees may unknowingly share copyrighted material without permission to do so. Copyright Clearance Center conducted an online survey of Fortune 500 training professionals to learn more about the use of video in the workplace

1. The use of video and film content is an
exciting way to convey ideas, generate
enthusiasm and draw attention to a
businesses’ products and services.
However, in the daily rush to get things
done, even well-intentioned employees
may unknowingly share copyrighted
material without permission to do so.
Copyright Clearance Center conducted
an online survey of Fortune 500 training
professionals to learn more about the
use of video in the workplace.
65%
of online videos
are watched during
work hours1.
Why Do Employees Like Using Video?
14%
Easily Shareable
on Social Media & Email
Engaging & Memorable
36%
More Privacy
25%
4%
9%
Than TV Videos
Content
is Easier to Understand
1
Source: Qumu/Wistia Survey Results 2011
Nielsen A2/M2 Three Screen Report 2008
How often is video used at work?
Daily
Weekly
11%
31%
Monthly
Annually
Don’t Know
Never
94%
5%
13%
47%
16%
regularly use
video at work
24%
Biggest hurdles to using video:
14%
41%
12%
Agree that incorporating video scenes into
presentations or other materials adds value
Understanding Rights & Permissions
12%
42%
believe workers
use online videos
without thinking
to request rights
Finding
relevant
scenes
Getting
Cost
copyright
permission
Technology
/bandwidth
issues
67%
36%
believe workers
don’t know
how or where
to get rights
believe workers
don’t know who
to contact within
their company
to get rights
Contact Copyright Clearance Center to learn how your organization
can easily gain permission to use legally obtained video footage for
sales meetings, training and development programs, tradeshows and
more.
www.copyright.com/mplicense | 978-750-8400 | licensing@copyright.com