The differences between PR and propaganda. PR *does* bear some elements of propaganda. Manipulation, for example. Be honest: PR people are looking for a given outcome. That's why you were hired. So you have to look at the other elements of propaganda and avoid them - coercion, selective presentation of the facts, insistence on only ONE conclusion, broadcasting, or outright falsehood. There are probably more.
2. “Propaganda is the deliberate, systematic attempt to
shape perceptions, manipulate cognitions, and direct
behavior to achieve a response that furthers the
desired intent of the propagandist.”
— Garth Jowett andVictoria O'Donnell
http://www.davno.ru/soviet-posters/propaganda
12. PR people are looking for a given outcome (be
honest)
http://en.wikipedia.org/wiki/File:Rsi_f.jpg
13. You have to look at the other elements of propaganda and
avoid them:
coercion
selective presentation of the facts
insistence on only ONE conclusion
broadcasting, or
outright falsehood http://www.davno.ru/soviet-posters/propaganda