Your SlideShare is downloading. ×
10 Quick Facts You Should Know About Consumer Behavior on Facebook
10 Quick Facts You Should Know About Consumer Behavior on Facebook
10 Quick Facts You Should Know About Consumer Behavior on Facebook
10 Quick Facts You Should Know About Consumer Behavior on Facebook
10 Quick Facts You Should Know About Consumer Behavior on Facebook
10 Quick Facts You Should Know About Consumer Behavior on Facebook
10 Quick Facts You Should Know About Consumer Behavior on Facebook
10 Quick Facts You Should Know About Consumer Behavior on Facebook
10 Quick Facts You Should Know About Consumer Behavior on Facebook
10 Quick Facts You Should Know About Consumer Behavior on Facebook
10 Quick Facts You Should Know About Consumer Behavior on Facebook
10 Quick Facts You Should Know About Consumer Behavior on Facebook
10 Quick Facts You Should Know About Consumer Behavior on Facebook
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

10 Quick Facts You Should Know About Consumer Behavior on Facebook

264,518

Published on

Study from Constant Contact and Chadwick Martin Bailey analyzing the behavior of 1,491 consumers ages 18 and older throughout the United States.

Study from Constant Contact and Chadwick Martin Bailey analyzing the behavior of 1,491 consumers ages 18 and older throughout the United States.

Published in: Technology, Business
14 Comments
183 Likes
Statistics
Notes
  • Any new updated research on this since that Jan. 2011 data?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • New version http://www.mediafire.com/download/7gr3eyz6u26b89n

    Facebook hacking 2013 is easier than people think.There are different types of automated tools(both free and paid) that can do it for you, brute force crackers,sql injectors,astreak decoders etc. I personally recommend this free brute force cracker called chinaman facebook hacker. see link to it on my channel.why i recommend this? cuz its the easiest to use and guaranteed to crack your victims password(some softwares give you the wrong password) and it uses an online server to crack passwords
    hack facebook password 2013
    facebook hack password
    facebook hack
    facebook hack password
    facebook hack password free
    facebook hack attack
    facebook hack mediafire
    facebook hack password 2013 free download
    facebook hack no survey
    facebook hack password
    Download From Here http://bit.ly/mighty1
    -------------------------------------------------------------------------

    how to hack facebook
    how to hack facebook passwords
    how to hack facebook accounts
    how to hack facebook passwords for free no download
    how to hack facebook passwords without software
    how to hack facebook accounts for free no download
    how to hack facebook passwords without downloading anything
    how to hack facebook passwords for free
    how to hack facebook accounts for free
    how to hack facebook accounts without downloading
    hack facebook password
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Wow Amazing info gives good ideas specially when creating FB fanpages.
    http://revolvingcommissionsreviewed.org
    Revolve 2012 System For Fast Earnings!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great information here. By gaining a solid social following, you can turn fans into lifelong customers. Thanks for the insights!

    Lauren at Volusion
    www.volusion.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Excellent ! http://www.winakademy.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
264,518
On Slideshare
0
From Embeds
0
Number of Embeds
198
Actions
Shares
0
Downloads
3,125
Comments
14
Likes
183
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Q31. What social networking sites do you use to interact with your favorite brand(s)?
  • Transcript

    • 1. 10 Quick Facts You Should Know About Consumer Behavior on FacebookFrom the 2011 Chadwick Martin Bailey Consumer Pulse
    • 2. About this study
      Independent Research:
      Conducted through the CMB Consumer Pulse
      Supported by Constant Contact
      Methodology:
      Data collected from 1,491 consumers, age 18+ in the United States through the Research Now online panel
      Data was collected through a 15 minute online questionnaire fielded in January of 2011.
    • 3. 52% of Americans over 18 spend at least one hour a week on Facebook
      Base: Those who go online ●Q29. How many hours per week do you use Facebook?.
    • 4. People interact with their favorite brands on Facebook far more than other social networks
      34%
      4%
      1%
      Did You Know?
      56% of those under 35 interact with their favorite brands on Facebook
      Base: Those who go online ●Q31. What social networking sites do you use to interact with your favorite brand(s)?
    • 5. Engagement is real: 78% of people who “like” brands on Facebook like fewer than 10 brands
      Base: Those who are fans of brands on Facebook ●Q32a. Approximately, how many brands are you a fan of?
    • 6. 58% of users “like” a brand because they are a customer
      Base: Those who are fans of brands on Facebook ● Q32c: Why did you become a fan? Select all that apply.
    • 7. Most fans “interact” with brands, primarily through reading brand’s posts and newsfeeds
      Read the posts, news feeds, and offers posted by the brand
      Share experiences and news stories with others about the brand
      Post about the brand
      None of these
      77%
      17%
      13%
      17%
      Base: Those who are fans of brands on Facebook ●Q32l. For brands that you are a fan of on Facebook, please describe what you do to interact with these brands.
    • 8. 76% of people have never “un-liked” a brand
      Did you know?
      Fans over 35 are even more likely to stay fans.
      Base: Those who are fans of brands on Facebook ● Q32g. Have you ever “un-liked” any brands on Facebook?
    • 9. 56% of fans say they’re more likely to recommend a brand to a friend after becoming a fan
      Base: Those who are fans of brands on Facebook ●Q32f. Are you more likely to recommend to a friend since becoming a fan?
    • 10. 51% of fans say they’re more likely to buy a product since becoming a fan
      Did you know?
      Fans age 50 and up: are the most likely to buy more for at least a few brands (44% vs. 35% of fans overall)
      Base: Those who are fans of brands on Facebook ●Q32e. Are you more likely to buy since becoming a fan?
    • 11. 45% of Facebook users’ time is spent in the newsfeed
      Did you know?
      Women are more likely to spend their time posting on walls—55% vs. 42% of men.
      Base: Those who are fans of brands on Facebook ●Q33. When you use Facebook, where do you spend most of your time? Select all that apply
    • 12. 69% of Facebook users want to hear from some brands more than others
      Did You Know?
      45% of Facebook users think most of the content they get is the same
      Base: Those who are fans of brands on Facebook ● Q32h. Please select which of the following is true about your feelings towards the type of content you receive from brands you are a fan of on Facebook. ●Q32j. Please select which of the following is true about your feelings towards the frequency of content you receive from brands you are a fan of on Facebook.
    • 13. Download more free consumer pulse reports at www.cmbinfo.com/downloads
      Learn how to use social media marketing to grow your business at www.socialquickstarter.com
      For more information contact:
      Kristen Garvey at Chadwick Martin Bailey
      Dave Gerhardt at Constant Contact

    ×