Flere studier viser at informasjonsteknologi er et sentralt verktøy for økonomisk vekst og velferdsutvikling. IT er også på den politiske agendaen, og det er ambisiøse planer om å digitalisere alt som kan digitaliseres i offentlig sektor. Skal IT-bransjen levere til forventningene må vi stille større krav til oss selv, også når det gjelder ta brukerens perspektiv. Terje Mjøs introduserer med dette foredraget årets tema #UserIsKing.

1. Stepping up the ambitions
CEO Terje Mjøs, EVRY

2. EVRY – a part of everyday life for Nordic citizens
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When you
• receive a package notification
via SMS from the Post
• withdraw cash from an ATM in
Norway or Sweden
• are being credit evaluated
• receive the tax assessment from
the Norwegian tax authority
• pass a toll road station
• do a lookup in the national
register of motor vehicles
• use your credit card or mobile
banking services
• pick up an e-prescription at
an Norwegian pharmacy
• buy a ticket with the Swedish railways

3. The World is Changing… …and it’s changing fast
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Disruptive
forces in play
IT-services
eats products
IT a major
growth driver

4. Reinforcing trends drive «Next generation IT solutions»
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Cloud Big data
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Social Mobility

5. IT on the political agenda!
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7. Assistive technology in elderly care – great potential!
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• Elderly care: Increased use of technology in order to stay at
home longer. Well received! 75 % / 60 %
• Yes! to alarm and warning systems, and measuring equipment
for heart and blood pressure.
• Differing opinions when it comes to GPS tracking. 53 %/36 %
• Many are skeptical towards web cameras. 26 %/18 %
(Norwegians/Swedes)

8. People want digital solutions in public healthcare
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• Self-service solutions such as appointments and check-in
is also in demand. 70% / 68%
• Many believe an electronic health record will greatly
simplify their encounter with health care. 68 % / 67 %
• Many people also like the idea of digital consultation
(Chat or video). 46 % / 45 %
• People have confidence in that health sector store health
information in a secure manner. 71 % / 60 %
(Norwegians/Swedes)

9. Technological opportunities and organizational barriers
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Computerworld
September 9, 2014

10. The flipside of digitalization
• Users in almost any industry face a
constantly increasing number of systems –
on many platforms!
• User interface, login sequences,
authentication procedures etc. varies
• Complexity is a time thief, reduces
productivity and creates dissatisfaction
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11. Bilde: Spartacus forlag
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12. We have to step up our ambitions!
• The IT industry has greater potential than ever!
• The IT industry will continue to drive growth and
improve welfare!
• Understanding customers is vital as the complexity
increases!
• We have to step up our ambitions, and strive to better
understand the end user!
• #UserIsKing! Enjoy IT-tinget 2014!
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