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CommonKindness	
  Coupon	
  Pla0orm	
  
Benefits	
  your	
  brand	
  sales	
  &	
  rewards	
  your	
  customers	
  
and	
  their	
  favorite	
  non-­‐profit	
  
How CommonKindness is different

And makes a difference!

1.  Customers sign up & select
their favorite non-profit
(local or national)

2.  Customers print & redeem your
brand’s coupons generating
sales for your brand
3.  Every coupon redeemed
generates funds for your
customers favorite non-profit
Non-Profits receive funding & promote CommonKindness
to their members, volunteers & communities

Brand wins! Consumer wins! Non-profit wins!

CommonKindnes

gives 20% of
revenues to
Non-Profits
“This is the best site for
coupons yet. Thank you for
the charity offerings that you
have and the fact that you
can CHOOSE your own is a
very sweet deal.”
~ Randi Lowe
We live on a tight budget
and I used to feel badly that I
wasn't able to contribute
more to my kids' school. Now
I feel great because I am
saving money and raising
money at the same time!
~ Liz T. (Parent at Willow
Creek Academy)
Cost Savings For Your Brand
Performance Based Pricing

$0.25 per redemption/sale
no set-up, per print, load or change fees

$0.05 to customers favorite
non-profit is included

Example: 200k coupon print limit & 10% redemption rate
CommonKindness	
  

Others	
  

Load	
  Fees	
  

$0	
  

$2,500	
  

Cost/Print	
  

$0	
  

$0.10@	
  or	
  $20,000	
  

Redemp6ons/Sales	
  

20,000	
  

20,000	
  

Cost/Redemp6on	
  

$0.25	
  

$1.13	
  

Total	
  Cost	
  for	
  Coupon	
  Delivery	
  

$5,000	
  

$22,500	
  

Non-­‐Profit	
  Dona6on:	
  

$1,000	
  

$0	
  

Other coupon
programs mission
is to drive prints.
CommonKindness
will drive your
brand SALES!

Clearinghouse	
  fee	
  may	
  apply	
  for	
  coupon	
  repor4ng	
  required	
  to	
  track	
  the	
  non-­‐profit	
  selected	
  by	
  your	
  consumer	
  
Create & Promote Coupons Easily
Your Coupon Dashboard	
  

Promotional Tools Provided

•  Add/Remove coupons in minutes

•  Graphics, messaging & creative assets

•  Easy-to-use interface
(no design resources required)

•  Direct to Coupon Links – Use in your
brands’ social media email newsletters,
display ad campaigns etc.

•  Control all coupon parameters,
terms and duration
•  No minimums or long term
contracts
•  Coupons are published to the
CommonKindness network to
reach ‘influencers’
•  Online communities
frugal living, savings, non-profit,
volunteering, mom - forums & blogs
•  Non-Profit database
•  Registered Member database

•  Facebook & website integration
(easy to integrate iframe technology)

•  Video Feature – new!
•  Landing page brand options
Build Relationship With Your Customers
•  Customers	
  buy	
  your	
  brands’	
  products	
  using	
  your	
  coupon	
  
•  Your	
  brand	
  supports	
  the	
  customers'	
  favorite	
  non-­‐profit	
  	
  
(through	
  your	
  CommonKindness	
  coupon)	
  	
  

Continue building the relationship - find out who your customers are:

•  We	
  provide	
  demo/geo	
  data	
  about	
  your	
  actual	
  customers	
  
	
  	
  	
  SeaGle,	
  35yr	
  old	
  woman	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Boise,	
  40yr	
  old	
  woman	
  
	
  redeemed	
  coupon	
  for	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  redeemed	
  coupon	
  for	
  
Product A

Product B

+	
  

Product A

•  Re-­‐communicate	
  to	
  those	
  who	
  printed	
  but	
  did	
  not	
  redeem,	
  to	
  
generate	
  addiQonal	
  sales	
  
•  Re-­‐target	
  those	
  who	
  redeemed,	
  with	
  a	
  different	
  coupon	
  
A	
  performance	
  based	
  coupon	
  pla0orm	
  that	
  
generates	
  sales	
  for	
  your	
  brands	
  
Other	
  brands	
  are	
  par6cipa6ng	
  to	
  
• 	
  Increase	
  sales	
  &	
  Gain/Maintain	
  shelf	
  space	
  
• 	
  Neutralize	
  compeQtor	
  price	
  promos	
  running	
  at	
  specific	
  retailers	
  
• 	
  Generate	
  product	
  trial	
  or	
  support	
  a	
  new	
  product	
  launch	
  
• 	
  Less	
  expensive,	
  more	
  effecQve	
  vs.	
  FSI’s	
  (higher	
  redempQon	
  rates)	
  
• 	
  Increase	
  brand	
  loyalty	
  &	
  generate	
  ‘Brand	
  Halo’	
  effect	
  
• 	
  UQlize	
  FREE	
  online	
  shelf	
  space	
  on	
  CommonKindness.com	
  	
  
	
  	
  (where	
  your	
  customers	
  are	
  planning	
  their	
  shopping	
  trip	
  and	
  	
  
	
  	
  looking	
  for	
  coupons	
  in	
  your	
  category)	
  

We	
  look	
  forward	
  to	
  working	
  with	
  your	
  brands	
  too!	
  	
  
Thank	
  you	
  for	
  your	
  4me.	
  

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CommonKindness Coupon Platform Overview 02062014

  • 1. CommonKindness  Coupon  Pla0orm   Benefits  your  brand  sales  &  rewards  your  customers   and  their  favorite  non-­‐profit  
  • 2. How CommonKindness is different And makes a difference! 1.  Customers sign up & select their favorite non-profit (local or national) 2.  Customers print & redeem your brand’s coupons generating sales for your brand 3.  Every coupon redeemed generates funds for your customers favorite non-profit Non-Profits receive funding & promote CommonKindness to their members, volunteers & communities Brand wins! Consumer wins! Non-profit wins! CommonKindnes gives 20% of revenues to Non-Profits “This is the best site for coupons yet. Thank you for the charity offerings that you have and the fact that you can CHOOSE your own is a very sweet deal.” ~ Randi Lowe We live on a tight budget and I used to feel badly that I wasn't able to contribute more to my kids' school. Now I feel great because I am saving money and raising money at the same time! ~ Liz T. (Parent at Willow Creek Academy)
  • 3. Cost Savings For Your Brand Performance Based Pricing $0.25 per redemption/sale no set-up, per print, load or change fees $0.05 to customers favorite non-profit is included Example: 200k coupon print limit & 10% redemption rate CommonKindness   Others   Load  Fees   $0   $2,500   Cost/Print   $0   $0.10@  or  $20,000   Redemp6ons/Sales   20,000   20,000   Cost/Redemp6on   $0.25   $1.13   Total  Cost  for  Coupon  Delivery   $5,000   $22,500   Non-­‐Profit  Dona6on:   $1,000   $0   Other coupon programs mission is to drive prints. CommonKindness will drive your brand SALES! Clearinghouse  fee  may  apply  for  coupon  repor4ng  required  to  track  the  non-­‐profit  selected  by  your  consumer  
  • 4. Create & Promote Coupons Easily Your Coupon Dashboard   Promotional Tools Provided •  Add/Remove coupons in minutes •  Graphics, messaging & creative assets •  Easy-to-use interface (no design resources required) •  Direct to Coupon Links – Use in your brands’ social media email newsletters, display ad campaigns etc. •  Control all coupon parameters, terms and duration •  No minimums or long term contracts •  Coupons are published to the CommonKindness network to reach ‘influencers’ •  Online communities frugal living, savings, non-profit, volunteering, mom - forums & blogs •  Non-Profit database •  Registered Member database •  Facebook & website integration (easy to integrate iframe technology) •  Video Feature – new! •  Landing page brand options
  • 5. Build Relationship With Your Customers •  Customers  buy  your  brands’  products  using  your  coupon   •  Your  brand  supports  the  customers'  favorite  non-­‐profit     (through  your  CommonKindness  coupon)     Continue building the relationship - find out who your customers are: •  We  provide  demo/geo  data  about  your  actual  customers        SeaGle,  35yr  old  woman                                                        Boise,  40yr  old  woman    redeemed  coupon  for                                                                redeemed  coupon  for   Product A Product B +   Product A •  Re-­‐communicate  to  those  who  printed  but  did  not  redeem,  to   generate  addiQonal  sales   •  Re-­‐target  those  who  redeemed,  with  a  different  coupon  
  • 6. A  performance  based  coupon  pla0orm  that   generates  sales  for  your  brands   Other  brands  are  par6cipa6ng  to   •   Increase  sales  &  Gain/Maintain  shelf  space   •   Neutralize  compeQtor  price  promos  running  at  specific  retailers   •   Generate  product  trial  or  support  a  new  product  launch   •   Less  expensive,  more  effecQve  vs.  FSI’s  (higher  redempQon  rates)   •   Increase  brand  loyalty  &  generate  ‘Brand  Halo’  effect   •   UQlize  FREE  online  shelf  space  on  CommonKindness.com        (where  your  customers  are  planning  their  shopping  trip  and        looking  for  coupons  in  your  category)   We  look  forward  to  working  with  your  brands  too!     Thank  you  for  your  4me.