Engaging your donors throughout the year is key to retaining their donations as the months pass by. It is also key to convert first time donors into recurring ones. How does your organization currently handle online engagement and overall donor retention?

1. Retaining Your Donors Through Online
Engagement
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2. Let’s Connect!
Email: roderick@commitchange.com
Twitter: @SiliconRoderick
Meet: Roderick Campbell
Co-Founder & CEO
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3. Let’s Connect!
Email: jason@commitchange.com
Twitter: @JasonNicosia1
Meet: Jason Nicosia
Chief Marketing Officer
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4. QUIZ
If my donor acquisition cost is $106, but the
donor only gives $98 in their first gift,
is it worth the cost?
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5. QUIZ
YES!
(40%+ will donate more than once)
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6. Donor Attrition
Q: Why is attrition so bad?
A: Because it costs more much to replace
lost donors—
far more than keeping your existing
donors.
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7. 3 R’s of Donor Retention
Recurring
Relationship
Referrals
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8. Recurring = Retention
Repeat donors are not the same as recurring
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9. Why It’s Good For You
● Requires donors to log in to cancel their gifts
o Donor inertia
● Gift is only solicited once
● Over time, dropout rates are predictable
o Cash flow tracking becomes easier
● With sustained commitment to your organization, they’re more likely to
make major gifts
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10. Why It’s Good For Them
Donors see money going to programs, not fundraising costs
They appreciate the need to have long term commitments to projects that
are important
Convenient and easy for donors. Cuts down on calls, mailings, marketing
emails
Good for the environment. Less paper
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11. Cultivating Relationships
Reduces Churn
Churn =
Donors who previously donated
but are now disengaged.
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12. The Key to Maintaining A Relationship
COMMUNICATION.
Email, snail mail, your website, social media,
phone calls, in person visits, testimonials,
infographics, etc.
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13. What Type of Communication?
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14. Referrals
Referrals from your current supporters are
more powerful than your best marketing
strategies
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15. Leverage Your Current Donors For
Referrals
• Strategizing with current donors can only work once you have
built a relationship
• Ask and Listen - Get feedback from your most engaged donors
on why they support your organization, and how they’d get
that message to others
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16. Discussion Time!
Post your questions in the chat box.
Get in Touch:
@commitchange
jason@commitchange.com
www.commitchange.com
#CommitChange