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7explorers Limited
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The One-Day Marketing Action Plan
 
 
 
 
 
= ÂŁ2.7bn
The Notable Nine
The Private Dentistry 2012 Opportunity Matrix Whitening Facial Aesthetics Invisalign/6 month smiles Incognito veneers Cerec Implants Dentures 25-35 35-50 50-70 65+ Gay Pound
Decisions…….
 
 
Brand awareness You have a brand - whether you like it or not!
 
 
What are you going to do to develop your brand?
 
Your website home page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],And for you?........
 
 
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What are you going to do to develop your web marketing strategy?
Dan Sullivan – The Strategic Coach ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The smile/facial check
[object Object],Why should I become a member of your practice?
 
The Referral Business Card
 
 
What are you going to do to develop your welcome pack and branded literature?
14 ways to improve your WOM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are you going to do to develop your WOM systems?
Networking and Strategic Alliances
Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Alliances ,[object Object],[object Object],[object Object],[object Object]
What are you going to do to develop your networking and strategic alliances?
Interruption marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
What are you going to do to develop your direct marketing?
Financial Considerations ,[object Object],[object Object],[object Object],[object Object]
Planning Considerations
What are you going to do to find the money and the time?
 
= ÂŁ2.7bn
 
 
 
 
Recommended reading and resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks for listening

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