1. INBOUND
MARKETING

2. Our Approach
What is Inbound Marketing?
A defined strategy that attracts the attention of already interested buyers to
your business, grows your bottom line through engagement, verifies what is
working or not working and adapts to close the loop and complete the process.
What is Outbound Marketing?
Outbound Marketing is what you probably know as Traditional Marketing. It
is the process of reaching out to a broad audience while trying to reach those
who might be interested through a variety of tactics like print, television and
radio advertisements.
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3. Statistical Report
Almost HALF (46%) of daily searches worldwide
are for research on products or services.
An amazing 97% of Americans search online for
products/services.
89% of US internet users search online before they
make a purchase, even when the purchase is made
at a local business.
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4. What Does it Mean?
Become the Thought Leader
Valuable Resource with blogs, eBooks and
tip sheets
Dominate the search results
Build Relationships
Nurture Relationships
Analyze for better focus
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5. Assessment
What Do You Have?
What are you missing?
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6. Onboarding
 Strategy meeting to share information, digital assets, goals
 Tracking Code
 Subdomain for hosting any new web content
 Link social media
 Exclude IP addresses
 Create and Implement Blog
 Enhance/Create Social Media and Link it all together
 Import existing leads
 Add competitors and benchmarks
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7. Engagement
 Create Marketing Offer
 Create Landing Page
 Create Web Thank You Page
 Create tracking URL’s for non-Hubspot tracking
 Social Media Management
 Continued Blogging
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8. Nurturing
 Create Email for Re-Engagement
 Create Lead Nurturing Campaign Strategy
 Design/Create/Implement nurturing emails for strategy
 Segment Leads
 Create Calls To Action (CTA’s)
 Initiate engaged leads
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9. Search Engine
Optimization
 Create Content Strategy
 Do Keyword Research
 Review Keywords for changes
 Review all Content for correct optimization
 Identify link-building opportunities
 Grade all links for validity and credibility
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10. Analytics
 Track Blog Success
 Track Sources of traffic (with marketing events added)
 Track Organic Traffic
 Track Marketing Campaigns
 Track Social Media Channels
 Analyze progress vs. competitors
 Reporting
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11. Transparency
At Cleriti we provide 100% accountability. Each
client has their own access to view all progress and
all analytics at any time.
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12. Packages
1. FAST
2. FASTER
3. FASTEST
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