0
Event ROI - Was it worth the

$3,000?
@clementdelangue @edelajonquiere from @mention
1booth + 2 tickets

= $1,600
2 flights

= $327
4 nights in a hostel

= $512
Beers

= $138
German phrase book

= $ zehn
Goodies

= $340
total spent:

$2,927
What did we
get out of it?
We met

145 startups
43 investors
12 journalists
We pitched Aaron!
300 additional sign-ups
9 upgrades from existing
Direct revenue after 2 days

= $1,280
Estimated direct revenue after 12 months

= $5760
+ indirect revenue from additional...
+ Invaluable user feedback
And you, what’s your
event ROI?
@clementdelangue @edelajonquiere from @mention
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Event ROI for startups - Was #DisruptBerlin worth the $3,000?

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Transcript of "Event ROI for startups - Was #DisruptBerlin worth the $3,000?"

  1. 1. Event ROI - Was it worth the $3,000? @clementdelangue @edelajonquiere from @mention
  2. 2. 1booth + 2 tickets = $1,600
  3. 3. 2 flights = $327
  4. 4. 4 nights in a hostel = $512
  5. 5. Beers = $138
  6. 6. German phrase book = $ zehn
  7. 7. Goodies = $340
  8. 8. total spent: $2,927
  9. 9. What did we get out of it?
  10. 10. We met 145 startups
  11. 11. 43 investors
  12. 12. 12 journalists
  13. 13. We pitched Aaron!
  14. 14. 300 additional sign-ups
  15. 15. 9 upgrades from existing
  16. 16. Direct revenue after 2 days = $1,280 Estimated direct revenue after 12 months = $5760 + indirect revenue from additional press, investment, evangelists...
  17. 17. + Invaluable user feedback
  18. 18. And you, what’s your event ROI? @clementdelangue @edelajonquiere from @mention
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