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Event ROI - Was it worth the

$3,000?
@clementdelangue @edelajonquiere from @mention
1booth + 2 tickets

= $1,600
2 flights

= $327
4 nights in a hostel

= $512
Beers

= $138
German phrase book

= $ zehn
Goodies

= $340
total spent:

$2,927
What did we
get out of it?
We met

145 startups
43 investors
12 journalists
We pitched Aaron!
300 additional sign-ups
9 upgrades from existing
Direct revenue after 2 days

= $1,280
Estimated direct revenue after 12 months

= $5760
+ indirect revenue from additional
press, investment, evangelists...
+ Invaluable user feedback
And you, what’s your
event ROI?
@clementdelangue @edelajonquiere from @mention

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