1. 1

2. 2

3. 3
Distribution and
Alternative
Channel
Amount in INR
Total Max Sale of M-
pesa in one month
2,65,00,000
Total Max Demand
of Mobile wallet
services in one month
30,00,00,000
Market size
calculation of
Vodafone M-pesa
8.83%
Mpesa
Demand
Interpretations and Findings
Market Share of M-Pesa

4. 4Zone Mapping

5. 5
Comparative Analysis
Comparative Analysis of Charges

6. 6
Recommendations
1.
• Sales Plan
2.
• Micro
marketing
3.
• Agent
servicing.