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Kids	
  usually	
  enjoy	
  what	
  they	
  do	
  wherever	
  it	
  is	
  
But,	
  do	
  the	
  Parents	
  enjoy	
  it	
  as	
  well?	
  
Parents	
  usually	
  want	
  to	
  go	
  to	
  a	
  place	
  that	
  is	
  	
  
                  enjoyable	
  not	
  only	
  	
  
       for	
  the	
  kids	
  but	
  also	
  for	
  them	
  
This	
  is	
  why	
  Museum	
  is	
  not	
  the	
  main	
  op=on	
  for	
  parents	
  	
  
                          to	
  spend	
  =me	
  with	
  their	
  kids.	
  	
  

Because	
  the	
  one	
  who	
  will	
  be	
  excited	
  to	
  explore	
  the	
  museum	
  
                                	
  is	
  just	
  the	
  kids	
  




                                The	
  Problem	
  is	
  
 “Parents	
  usually	
  feel	
  bored	
  when	
  they	
  do	
  Museum	
  visit.”	
  
Solu=on	
  


 Museum	
   Nasional	
   should	
   give	
   something	
   that	
   can	
  
 make	
  parents	
  get	
  more	
  excited	
  	
  




                                     ..but,	
  what	
  kind	
  of	
  thing??	
  
So,	
  we	
  start	
  to	
  find	
  the	
  rela=on	
  between	
  	
  
Parents	
  and	
  Museum	
  Nasional	
  	
  




                         They	
  have	
  been	
  there,	
  had	
  a	
  happy	
  moment	
  
                                     with	
  their	
  old	
  friend.	
  
THE	
  IDEA	
  

        “Many	
  years	
  
                                  ago,	
  you	
  wen
                       with	
  your	
  frie             t	
  there	
  
          Now	
  everythin                     nds.	
  
                                     g ’s	
  changing.	
  
         start	
  your	
  ow                                  You	
  
                                n	
  life	
  and	
  you
                                                        r	
  own	
  
                             family.	
  
     	
  Do	
  they	
  know
                               	
  about	
  your	
  c
                                                        urrent	
  
                                life?	
  
 It ’s	
  =me	
  to	
  go
                             	
  back	
  for	
  a	
  wh
 Bring	
  your	
  fam                                        ile.	
  	
  
                                 ily,	
  ask	
  your	
  o
friends	
  and	
  th                                           ld	
  
                           eir	
  new	
  famil
  meet	
  up	
  ther                                      y	
  to	
  
                               e.	
  And	
  we	
  wil
bring	
  back	
  th                                        l	
  
                        e	
  memory	
  ye
    the	
  kid	
  about                              t	
  tell	
  
                                 	
  the	
  history	
  
                   itself.”	
  
How?	
  We	
  make	
  a	
  facebook	
  video	
  campaign	
  	
  




-­‐  Upload	
  the	
  video	
  through	
  
     Museum	
  Nasional	
  
     Facebook:
     hSp://www.youtube.com/
     watch?v=SnHqAyoGp28	
  	
  


-­‐  Share	
  the	
  video	
  to	
  several	
  
     parents	
  by	
  tagging	
  the	
  video	
  
-­‐  Then	
  they	
  will	
  tag	
  the	
  video	
  
     to	
  their	
  friend	
  that	
  they	
  want	
  
     to	
  invite	
  to	
  go	
  to	
  Museum	
  
     Nasional	
  together	
  
•  hSp://2.bp.blogspot.com/_coAPgcwEJl4/
         TDTHmjjFYpI/AAAAAAAAHdU/vb77qO7-­‐O1I/
         s1600/2010-­‐06-­‐lilly+family+reunion+in+branson
         +(148).JPGhSp://2.bp.blogspot.com/
         _coAPgcwEJl4/TDTHmjjFYpI/AAAAAAAAHdU/
         vb77qO7-­‐O1I/s1600/2010-­‐06-­‐lilly+family
         +reunion+in+bransonhSp://2.bp.blogspot.com/
         _coAPgcwEJl4/TDTHmjjFYpI/AAAAAAAAHdU/
         vb77qO7-­‐O1I/s1600/2010-­‐06-­‐lilly+family
         +reunion+in+branson+(148).JPG+(148).JPG	
  

The	
  last,	
  they	
  will	
  be	
  photographer	
  and	
  videographer	
  to	
  record	
  the	
  moment	
  when	
  they	
  finally	
  
meet	
  each	
  other	
  and	
  make	
  a	
  new	
  memory.	
  Photos	
  and	
  videos	
  will	
  be	
  used	
  for	
  our	
  next	
  
publica=on.	
  
“To	
  meet	
  an	
  old	
  friend	
  is	
  like	
  the	
  delight	
  of	
  rain	
  	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  a2er	
  a	
  long	
  drought”	
  	
  
             	
   	
   	
   	
   	
   	
   	
   	
   	
  	
  	
  	
  Chinese	
  Proverb	
  

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How museums can help parents reconnect with old friends

  • 1. Kids  usually  enjoy  what  they  do  wherever  it  is  
  • 2. But,  do  the  Parents  enjoy  it  as  well?   Parents  usually  want  to  go  to  a  place  that  is     enjoyable  not  only     for  the  kids  but  also  for  them  
  • 3. This  is  why  Museum  is  not  the  main  op=on  for  parents     to  spend  =me  with  their  kids.     Because  the  one  who  will  be  excited  to  explore  the  museum    is  just  the  kids   The  Problem  is   “Parents  usually  feel  bored  when  they  do  Museum  visit.”  
  • 4. Solu=on   Museum   Nasional   should   give   something   that   can   make  parents  get  more  excited     ..but,  what  kind  of  thing??  
  • 5. So,  we  start  to  find  the  rela=on  between     Parents  and  Museum  Nasional     They  have  been  there,  had  a  happy  moment   with  their  old  friend.  
  • 6.
  • 7. THE  IDEA   “Many  years   ago,  you  wen with  your  frie t  there   Now  everythin nds.   g ’s  changing.   start  your  ow You   n  life  and  you r  own   family.    Do  they  know  about  your  c urrent   life?   It ’s  =me  to  go  back  for  a  wh Bring  your  fam ile.     ily,  ask  your  o friends  and  th ld   eir  new  famil meet  up  ther y  to   e.  And  we  wil bring  back  th l   e  memory  ye the  kid  about t  tell    the  history   itself.”  
  • 8. How?  We  make  a  facebook  video  campaign     -­‐  Upload  the  video  through   Museum  Nasional   Facebook: hSp://www.youtube.com/ watch?v=SnHqAyoGp28     -­‐  Share  the  video  to  several   parents  by  tagging  the  video   -­‐  Then  they  will  tag  the  video   to  their  friend  that  they  want   to  invite  to  go  to  Museum   Nasional  together  
  • 9. •  hSp://2.bp.blogspot.com/_coAPgcwEJl4/ TDTHmjjFYpI/AAAAAAAAHdU/vb77qO7-­‐O1I/ s1600/2010-­‐06-­‐lilly+family+reunion+in+branson +(148).JPGhSp://2.bp.blogspot.com/ _coAPgcwEJl4/TDTHmjjFYpI/AAAAAAAAHdU/ vb77qO7-­‐O1I/s1600/2010-­‐06-­‐lilly+family +reunion+in+bransonhSp://2.bp.blogspot.com/ _coAPgcwEJl4/TDTHmjjFYpI/AAAAAAAAHdU/ vb77qO7-­‐O1I/s1600/2010-­‐06-­‐lilly+family +reunion+in+branson+(148).JPG+(148).JPG   The  last,  they  will  be  photographer  and  videographer  to  record  the  moment  when  they  finally   meet  each  other  and  make  a  new  memory.  Photos  and  videos  will  be  used  for  our  next   publica=on.  
  • 10. “To  meet  an  old  friend  is  like  the  delight  of  rain                      a2er  a  long  drought”                            Chinese  Proverb