2. Overview

3. Experts in consumer
& shopper research

4. Consultative approach
we connect the dots

5. One size doesn’t fit all.
If a standard methodology
doesn’t fit, we create one
that does

6. We go the extra mile…
we love what we do and
we design research to be
as engaging as possible for
all concerned

7. Highly competent
in advanced analysis
methods, although we
translate them so they
are simple and easy to
understand

8. Guiding principles:
› Continued Improvement
› WOW the customer
› PLAY as a team

9. WE USE BOTH
TRADITIONAL & CONTEMPORY TECHNIQUES

10. WHEN IT COMES TO TECHNOLOGY ENABLED RESEARCH
we are ahead of the curve and are continually updating our capabilities
TRADITIONAL
›
›
›
›
Entry & Exit interviews
Accompanied Shops
Web surveys
Vox Pops
CONTEMPORARY
›
›
›
›
Mobile & tablet interactive surveys
Location activated surveys
Automated ongoing dashboards
Online communities
WE USE BOTH
TRADITIONAL & CONTEMPORY TECHNIQUES

11. STORY TELLING
Results are brought to life.
This might be through visual animations, illustrated story
books, integrated video reports, or by other means, ensuring
the story is clear, well told and definitely remembered.

12. RESEARCH AREAS

13. NEW PRODUCT
DEVELOPMENT
New SKUs, new ideas, concept testing,
claim evaluation, pricing, packaging.
From standardised approaches for
benchmarking, through to complex full
customisation projects.

14. IN HOME
USE TEST
Fast, efficient &
cost effective
product testing
Access to
350,000 well
profiled
Australian
consumers
All products
sent direct to
their door by
Australia Post

15. IN HOME
USE TEST
Automated
participation
incentives
Surveys and
in-home diaries
Webcam
feedback
incorporated

16. CENTRAL LOCATION
PRODUCT TESTS
› Access to a purpose built sensory facility
› Other venues used as required
› Our researchers have conducted
hundreds of product and sensory tests
› HD Video feedback can be incorporated

17. CENTRAL LOCATION
PRODUCT TESTS
› Access to a purpose built sensory facility
› Other venues used as required
› Our researchers have conducted
SHOPPER
hundreds of product and sensory tests
› HD Video feedback can be incorporated
RESEARCH
› Entry and Exit Store Interviews – Australia Wide.
Paper or via iPads
›
›
›
›
›
›
Accompanied Shops
Path to Purchase
Location Activated Mobile Surveys
Custom Virtual Shelf Displays (2D and 3D)
Packaging Research
Eye Tracking
Property of play. Commercial in Confidence.

18. CUSTOMER
S E G M E N TAT I O N
We paint a very clear
picture of your different
types of customers, and
what motivates them

19. CUSTOMER
S E G M E N TAT I O N
Results are a very clear
We paint brought to life via
video interviews with those
picture of your different each
customers that best represent
types oftype so you canand
customer customers, easily
identify and understand different
what motivates them
customer needs.

20. CUSTOMER
EXPERIENCE
Everyone knows that customer experience and
satisfaction is important to retaining customers.
We can develop ad hoc research or implement ongoing Voice of
the Customer programmes so you can understand your customer’s
needs, and better satisfy them.

21. ONLINE
COMMUNITIES
› We can supply and manage short 3
day, 3 weeks, 3 months or 3+ year
communities
› We use a leading full featured
platform, integrating SMS, Video,
Discussion Boards, Surveys, Blogs,
Diaries, Polls and a complete suite
of widgets suitable for co-creation
research

22. BESPOKE
ONLINE
RESEARCH
COMMUNITIES
Sometimes, research
› We can supply and manage short 3 don’t fall neatly
needs
day, 3 weeks, 3 months or 3+ year
into a little box.
communities
When this happens,
› We use a leading full featured
we
platform, integrating SMS, Video, take an intelligent
approach to solve a
Discussion Boards, Surveys, Blogs,
Diaries, Polls and a complete suite variety of
wide
of widgets suitable for co-creation
different problems.
research

23. CONSUMER
CONNECTIONS

24. THANK YOU
Level 6, Reservoir St, Surry Hills, NSW 2010
Phone: 0282182186 | Email: Info@playmr.com.au
Property of play. Commercial in Confidence.