Digital Mission to New York 2014, organised by international tech trade experts Chinwag, ran 17-21 Feb 2014 to coincide with Social Media Week New York. It was organised in conjunction with UK Trade & Investment New York and featured 15 of the UK's top tech startups and agencies taking part in a week-long programme of meetings, briefings, networking and pitch events. Digital Mission trips are designed specifically for tech startups to understand the opportunities and challenges of entering or expanding into a new market and builds on over eight years of trips. For more information see: http://digital-mission.org Want some help planning a trade mission, drop a line to: help@chinwag.com

1. NYC 2014
In collaboration with
UKTI London and UKTI New York

2. @chinwag
@digitalmission
#DMNYC14
NYC 2014
:about Digital
Mission
:about Social
Media Week
Digital Mission is a series of trade
missions organized by Chinwag
for UK-based small and medium
sized firms operating in the
digital sector.
Social Media Week is a worldwide
event exploring the social, cultural
and economic impact of social
media. Our mission to help
people and organisations
connect through collaboration,
learning and the sharing of
ideas and information.
The missions support UK
digital companies to expand
internationally, understand
foreign markets, attract
investment, find partners and
develop business relationships.
The fifth Digital Mission to NYC is
taking place from the 17th - 21st
February 2014 will co-incide with
Social Media Week New York.
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3. Welcome
UK Trade and Investment (UKTI) is pleased to support this mission
of UK technical and social media businesses to New York.
UKTI have worked with two partners; Chinwag and Like Minds, to
bring to New York some of the UK’s most interesting and high-growth
businesses to investigate and share new ideas, to get an insight
into doing business in the US market – and of course to meet new
partners and customers.
The businesses here offer products or services that are world-class
and we believe will be more likely to fulfill their potential
by engaging positively with the US business community.
They are on an action-packed and highly stimulating week of
workshops, visits, presentations and networking opportunities
– a phenomenal learning experience that is unique to Social
Media Week plus New York.
David Moody
International Trade Adviser and
visit leader
Jenny Dickinson
International Trade Adviser and
visit leader
London International Trade Team
London International Trade Team
Mob:+44 (0) 7841 361 142
Mobile: +44 (0) 7718 423105
Email: davidmoody@
uktilondon.org.uk
E-mail: jennydickinson@
uktilondon.org.uk
You will find brief summaries of many of the participating
businesses in the pages of this brochure. Please search out those
that look interesting to you – everyone here is keen to talk.
On behalf of UKTI London, our Partners Chinwag and Like Minds,
and our participating businesses, I would like to thank the British
Consulate General in New York for their help in the planning of
this market visit.
We look forward to meeting and doing business with potential
clients and partners in the USA.
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4. DM:NY 2014
Digital Mission Companies
Coull
Ensygnia
Coull is a technology company that’s reinventing the way online video
advertising works. We’re a team of over 40 people, with offices in Bristol
and London in the UK and Santa Barbara, California in the USA.
Ensygnia, secure mobile transactions for payments and authentication –
simple fast and secure.
Coull’s proprietary technology – Coull Vidlinkr – connects advertisers
with premium publisher video inventory across a network that currently
delivers 144m uniques and 929m video plays pcm.
Utilizing a unique approach to deep classification of video content
Coull Vidlinkr delivers branded in-video overlays that are contextual to
publisher video inventory. For publishers, Vidlinkr creates a lucrative
additional revenue stream. For advertisers, it delivers strong brand uplift
and exceptional engagement rates across mobile and desktop.
With access to 180+ markets globally, compatibility with IAB-standard
ad formats, full programmatic integration and unique targeting
opportunities, Coull Vidlinkr is the next evolution of online video
advertising.
www.coull.com
Ensygnia’s patented Onescan app and platform creates a trusted
environment for users to share a verified identity as well as personal and
financial details.
Onescan allows any connected device with a camera to interact and
share this information securely with any connected device with a screen.
With just one scan, users can log-in to services, complete registration
details, enter competitions, authenticate transactions, or make payments
online, in-store or on-the-go.
Onescan enables mobile payments online, in-store and on-the-go and
has applications for log-in, authentication and mobile identity. In the
payments world it allows customers and prospects to typically go from
looking to buying in less than ten seconds.
Ensygnia has attracted support from a number of major global IT and
financial companies including Telefonica among its investors
www.ensygnia.com
easyfundraising
Leading a revolution in fundraising since it’s humble beginnings in
2005, easyfundraising.org.uk has been at the forefront of developing
technology platforms that harness the power of customer loyalty to
generate donations for good causes across the globe.
Working with over 3,000 leading online retailers, such as Amazon,
eBay and Tesco, supporters can use the simple solution to help give
something back to support their favourite good causes when they shop
online. Every time a registered supporter shops with one of the retail
partners a donation is generated for their cause. Retailers provide the
donations as a reward for customer loyalty, good causes benefit from a
new source of funds, and supporters are given an easy and FREE way
to help others. Everyone is a winner!
Future Healthcare NI
Future Healthcare NI has developed an Innovative Open Source Web
Application platform for Hospital Enterprise to improve Access and
Co-ordination of Care to save Hospitals Time and Money and Improve
Patient Safety and Patient Experience.
Over £6m, of unrestricted income, has already been generated to
support thousands of schools, sports clubs, charities and other great
causes. With helping good causes at the heart of easyfundraising, the
aim is to expand the reach and exposure further with a target of over
£50m raised in donations by 2018
www.easyfundraising.org.uk
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Future Healthcare NI’s Care Management Suite was named winner of:
-the Software Innovation Award at the NISP CONNECT Entrepreneurial
Competiton (Sept 11) -the ‘Highly Commended Award’ at the All Ireland
Seedcorn Business Competition (Oct 11) FHNI -was accepted onto
the BioEntrepreneur Program at CTRIC -Won a £40K PoC grant -is
backed by InvestNI, including support for Trade Missions to the US
including: *UKTI Future Health Mission (Boston-Nov11) *ITLG (Silicon
Valley-April12) *EU-US Connected Health Summit (Boston-Oct12)
-was selected from 600 StartUps Worldwide to Demo at Dublin Web
Summit(DWS) and invited to pitch to Michael Abramson of Sequoia
Capital (Oct12) -recently been nominated for 2 European Innovation
Awards, including ‘TechCrunch Europa’s’ (Berlin-Jan 13)
www.futurehealthcareni.com
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5. DM:NY 2014
Digital Mission Companies
Here and Now 365
Livepetitions
Here & Now 365 is UK’s premier multicultural marketing agency.
Since two thousand and seven we give everyone the chance to edit
petitions and to collect signatures.Our platform has a different name
according to the country, we were the first in Italy and France and are
still leaders. In France we have 200K users and 800K signatures. In Italy
we have 1.5M users and 5M signatures.
From advertising, marketing, public relations, events, research to
digital projects and consultancy, we offer a focussed approach that will
position your brand in the best way. We help our clients spread their
story to different communities by making their brand culturally relevant
and accepted, including South Asian, Afro-Caribbean, South Americans
and Eastern Europeans.
Specialising in diverse markets and the consumers within them, our
services have delivered targeted campaigns for companies such
as Barclays, Virgin Media, British Army, National Health Services
(England), British Heart Foundation, Vitabiotics, Air India, ASDA, Nestle
and Supermalt to name a few. Our in-depth understanding of diverse
markets allows us to extend our clients reach into untapped and
underutilized markets.
Our secret is to deal with both national and international petitions at the
same time as highlighting local ones. Everyone can care about Pandas
but if there is something happening in our village it would probably hurt
us more.
www.livepetitions.org
Nerv
www.hereandnow365.co.uk
Nerv is a specialist creative agency that helps clients understand, adapt
to and compete in the digital and mobile economy.
Hiyalife
www.nerv.co.uk
Hiyalife is a place to collect, contribute and share the stories of your
life, together with the people and brands that you love. You can see your
lifestory emerge in a dynamic timeline, turning simple storytelling into
something beautiful.
We create content, campaigns and experiences that will build your
brand, grow your business, and deliver on your key commercial metrics.
Hiyalife offers a unique angle to distribute and consume branded and
consumer content. It provides a natural and organic market place to
exchange and crowd source meaningful stories, whilst focussing on
ownership and privacy controls.
www.hiyalife.com
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6. DM:NY 2014
Digital Mission Companies
Pitch’d
Southerly
Pitch’d is a web platform that makes it easy to run eye-popping social
photo & video challenges. The world’s top brands and agencies trust us
to drive engagement and deliver mind-blowing ROI. Here’s why:
Southerly is a creative content agency that tells your story - we design
content marketing and social media strategies that increase your
customer loyalty, promote your brand and, ultimately increase your
sales. We can also build or re-build your website to help you make sure
you’re up to date in the digital world. Our talented team of creatives use
words, video and pictures to tell our clients’ stories, across both online
and print channels.
• We seamlessly collate user content from Vine, Instagram, Facebook
and Twitter and let the audience vote on their favorites.
• Brands get moderation and analytics - plus the comfort of entry
confirmation to ease compliance concerns.
• We prepare constantly-updated leaderboards which are incredibly
easy to integrate in a brand website, Facebook Page, or mobile.
www.pitchd.com
Regroup Media
Formed by experienced marketers and technicians, Regroup is a
London-based digital marketing agency committed to helping our
clients define and action strategy for growth in the digital domain.
We have amassed many years’ experience working with some of the
biggest brand names and retailers in the UK and globally, across
multiple online disciplines.
We provide results based digital marketing services spanning key
acquisition and awareness channels including Search (SEO & PPC),
Social, Mobile, and Affiliate, for UK markets and overseas.
We also provide dedicated digital marketing services for Western
brands to enter BRIC territories, via established local partnerships. What
we do transforms businesses.
Southerly is a young and dynamic agency – in 2013 we were accepted
onto the Goldman Sachs 10,000 Small Businesses UK programme and
continue to be a trusted supplier to businesses and charities of all kinds,
including one of the world’s largest global energy companies, and
several players in the banking industry.
www.hellosoutherly.com
State
State is a global opinion network; a platform that allows anyone,
anywhere, to State an opinion quickly about any topic, see where they
stand, and make new discoveries based on their opinion network.
Anyone can use it, not just the 2% who currently have a voice. You don’t
need hashtags, followers or fame. All you need is an opinion. State
was co-founded by Alex Asseily, co-founder of Jawbone (Jambox, Up)
and count Sir Tim Berners Lee, Deepak Chopra and Eli Pariser (CEO
Upworthy) amongst our list of advisers.
www.state.com
www.regroup-media.co.uk
Screenburn
Screenburn is a Facebook Video on Demand platform enabling the sale
of film, TV and other video content from a Facebook page. It works well
for monetizing the existing Facebook audience, finding new fans and
increasing distribution of video content.
www.screenburn.co.uk
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7. DM:NY 2014
Digital Mission Company Contacts
Digital Mission Companies
ThankSocial
Company Contact
email
Telephone
ThankSocial manages the social media accounts of both B2B and
B2C businesses. Businesses choose ThankSocial because they don’t
have the expertise or budget to employ a dedicated specialist in social
media. Professionally managed social media can aid acquisition,
retention, and customer services whilst publicly displaying transparency
and confidence in the social marketplace. When a new client joins
ThankSocial, our initial exercise is to understand their needs and
business model and shape our support accordingly. We use only
the best copywriters and social engagement strategists and we are
developing our own software to further our social offering.
Here & Now 365
Vishal Ladwa
vishal@hereandnow365.co.uk
07877 229645
Hiyalife
Fernando Ripolles
fripolles@hiyalife.com
07799 865441
Livepetitions
Marco Camisani Calzolari
marco@camisanicalzolari.com
07940 271573
www.thanksocial.com
nerv
Cynan Clucas
cynan@nerv.co.uk
07876 191659
07719 316153
Three Sparks
Three Sparks Global provides a SaaS platform that helps companies
persuade top talent to join their organizations by re-engineering online
recruitment with a mobile first approach.
Our products deliver adaptive mobile recruiting sites site for our clients
built on a platform that provides:
• An “Adaptive Candidate Experience” that works on all devices past,
present and future. Helping make recruitment work everywhere with
relevance.
Coull
Richard Nunn
richard.nunn@coull.com
07904 298528
easyfundraising
Gary Thompson
gary@easyfundraising.org.uk
07837 857681
Ensygnia
Richard Harris
richard@ensygnia.com
07768 877464
Paul.moutray@gmail.com
07548 538861
Future Healthcare NI Paul Moutray
Pitch’d
Adam Stamper
adam@pitchd.com
Regroup Media Ltd
Scott Muir
scott.muir@regroup-media.co.uk 07801 431100
Screenburn
Tom Raffe
tom@screenburn.co.uk
07762 326260
Southerly
Angela Everitt
angela@hellosoutherly.com
07712 188488
State
Chris Salmanpour
chris@state.com
07837 412379
ThankSocial
Jaye Noble
jaye@thanksocial.com
07740 306131
Three Sparks
Matt Alder
matt@threesparks.com
07590 541094
• “Cloud Apply” which facilities one click mobile friendly application
via the most appropriate professional profile for the role e.g. Monster,
LinkedIn etc
• Analytics using big data to benchmark marketing best practice with
w
a geographic and skills context
www.threesparks.com
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8. Huge thanks to our Digital
Mission Event Partners:
:about Chinwag:
Chinwag connects digital businesses
and people
We were around when the industry starts
in 1995. As its changed, soq have we.
Chinwag runs Social Media Week London
and curates many other networking nights,
panel sessions and conferences including
the UK’s first Facebook Marketing conference
and Psych (Psychology, Neuroscience and
Behavioural Economics)
Chinwag Contact Details:
Hattie Nicholson
hattie@chinwag.com
@hattien1cholson
Tel: +44 (0)7900 490063
Sam Michel
Sam@chinwag.com
@toodlepip
Tel: +44 (0)7887 627115
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9. Digital Mission Agenda
Monday, 17th February
Informal Mission Drinks
Time: 6:00pm - 7:00pm
Venue: TBC
SMW Official VIP Opening Celebration
Time: 7:00pm - 10:00pm
Venue: Highline Stages, 440 West
15th Street, NY 10011
Tuesday, 18th February
Social Media Week Morning
Time: 9:00am – 1:00pm
Venue: Highline Stages, 440 West 15th
Street, New York, NY 10011
Digital Dumbo Visit
Time: 2:30pm - 3:30pm
Venue: 45 Main Street Suite 816,
Brooklyn, NY 11201
HUGE Company Visit
Time: 4:00pm – 5:00pm
Venue: 45 Main Street, Suite 220,
Brooklyn, NY 11201
Wednesday, 19th February
Tackling Business Development in
USA: Roundtable with Atlantic Leap
Time: 11:00am - 12:00pm
Venue: Fried Frank, 375 Park Ave
(between 52nd & 53rd St) NY
The Fueled Collective Co-Working
Space Tour
Time: 2:30pm - 3:30pm
Venue: 568 Broadway, 11th Floor,
NY 10012
Foursquare Company Visit
Time: 3:30pm - 5:00pm
Venue: 568 Broadway, 10th Floor,
NY 10012
Thursday, 20th February
‘Doing Business in the USA’ Briefing
- hosted by UKTI
Time: 9:00am - 2:00pm
Venue: The British Consulate General,
845 Third Avenue, 9th, NY 10022
UKTI NY Networking Reception
Time: 6:30pm - 8:00pm
Venue: The British Consulate General,
845 Third Avenue, 9th, NY 10022
Friday, 21st February
US Investment Roundtable
Time: 10:00am - 11:00am
Venue: Fried Frank, 375 Park Ave
(between 52nd & 53rd St) NY
500 startups Co-working space visit
Time: 11.45am - 12:30pm
Venue: 386 Park Avenue South,
E. 27th St., 10th floor
Bloomberg Company Visit
Time: 1:00pm - 2:00pm
Venue: 731 Lexington Ave, NY 10022
BBDO Company Visit
Time: 3:00pm – 4:30pm
Venue: 1285 Avenue of the Americas,
NY 10019
SMW Official VIP Closing Party
Time: 7:00pm - 10:00pm
Venue: Highline Ballroom,
431 West 16th Street, NY 10011
@digitalmission // #dmnyc14