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Increasing Your Web Traffic

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Seamus Morley, Find50 Marketing ...

Seamus Morley, Find50 Marketing
CharityComms Seminar 10 November 2010
www.charitycomms.org.uk/events

Increasing traffic to your website

Based on his work with organisations such as RNIB, Breast Cancer Care and Cass Business School, Seamus will show you some simple ways to increase the quality and quantity of visitors to your website. He’ll be looking at offline and online promotion of your website including how to make use of social media, advertising and the free Google AdWords. He'll also be showing ways to measure web success and performance improvement.

By Seamus Morley, Founder, Find 50 Marketing

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    Increasing Your Web Traffic Increasing Your Web Traffic Presentation Transcript

    • Increasing your Web Traffic By Seamus Morley Web: www.find50-marketing.co.uk Twitter: @find50 Presentation delivered at the CharityComms Seminar, 10 November 2010 Web: www.charitycomms.org.uk
    • Measure what matters • What gets attention ? • Needs to be `closed • What matters to senior loop` management ? • ie `cause and effect` • Find the interested • Look for quick wins ones. • Simple data easy to understand. Closed loop – monitor/ modify
    • What to measure ? • Web Site sections: Goals/KPI`s > Cause Related > Engagement > Services > Sign Up/Register > Fundraising > Sign Up/Donate • Social Media: > Influence > Post Rank/Twitalizer > Web Site Visits > Number/Duration www.find50-marketing.co.uk/measure-the-effect...
    • Where do visitors come from ? Source % Total Visits Action • Organic • 80% • SEO • PPC • 10% • Long Tail • Email • 2% • Social Media • 1% • Link back • Referral • 5% • Anchor Text ? • Content Ads • 2%
    • Step 1: Keep existing Visitors • Content > Measuring – By Site Section/Page -Time on Site – Relevant/Useful - Bounce Rate – Use GA Profiles - Depth of Visit • What is (not)popular ? > Look in GA -Intelligence/SiteSearch -Keywords -Forum a positive web experience helps donations
    • Identifying poor performing Pages 2B. High Bounce Rate 1. Weighted Sort Note `Avg Time on Page` 2A. High Number Pages of Views
    • Step 2: Find New Visitors Google Keyword Tool Top Info Source Insight & `the big picture` Trends PPC • 20k Visits p.mth FREE ! Google Grant: • Test for new audiences Webmaster Tools Register NOW Twitter Search Topsy/Twitter What is your `market` share ?
    • Keyword Tool 1. Reporting Tab 2. Keyword OR web page URL 3. Ke
    • Webmaster Tools How Google sees your site on the web 1. Data by country 2. CTR - by Query 3. Impressions data – by Query You MUST register your site(s)
    • Step 3: Spread your net • Text/Image/Video • By demographics Ads: • By Site – Facebook • Keyword – Google Content Network – YouTube • CPC comparable to AdWords cpc. • Low CTR/High Impressions Push/Interrupt Marketing
    • Summary Measure what matters - segment Find new relevant audience(s) Decide on KPI`s Keep existing Identify visitor visitors happy sources