Accessible content makes it easier for everyone to get the information they need, reducing confusion and translation costs, improving searches, and optimizing content strategy.

1. Writing for Everyone
Char James-Tanny
@charjtf / @helpstuff

2. Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 2

3. Official U.S. Navy Imagery. http://www.flickr.com/photos/usnavy/5964393831/
Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 3

4. Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 4

5. Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 5

6. “We should not write so that it
is possible for [the reader] to
understand us, but so that it
is impossible for him to
misunderstand us.”
Marcus Fabius Quintilianus (c. 35 –
c. 100), Book VII, 2, line 24
Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 6

7. WOUND
Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 7

8. LEAD
Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 8

9. CLOSE
Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 9

10. NUMBER
Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 10

11. FLIES
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12. Marcus Holland-Moritz. http://www.flickr.com/photos/mhx/4346962885/
Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 12

13. Scott Dexter. http://www.flickr.com/photos/ampersandyslexia/3245893462/
Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 13

14. Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 14

15. Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 15

16. TRF_Mr_Hyde. http://www.flickr.com/photos/scottchene/7330421994/
Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 16

17. Oli Shaw. http://www.flickr.com/photos/ol1/5865955665/
Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 17

18. Mike Licht. http://www.flickr.com/photos/notionscapital/2883224652/
Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 18

19. Marcin Wichary. http://www.flickr.com/photos/mwichary/7190737616/
Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 19

20. Casper Moller. http://www.flickr.com/photos/caspermoller/2412288882/
Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 20

21. Michael Francis McCarthy. http://www.flickr.com/photos/sagamiono/4827919176/
Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 21

22. Photo by Rhonda Bracey (http://cybertext.com/au). Used with permission.
Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 22

23.  Let’s get together on 3/4/13 at 7:15.
 The next meeting will be held in the
spring of 2014.
Jamin Gray. http://www.flickr.com/photos/jamingray/1299204975/
Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 23

24.  1.800.GoFedEx
 1.800.FLOWERS
 1-800-GO-UHAUL
 1-800-JETBLUE
Mr. T in DC.
http://www.flickr.com/photos/mr_t
_in_dc/3802206974/
Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 24

25. Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 25

26. http://www.webdesignerdepot.com/2010/02/a-review-of-consistent-designs-on-the-web/
Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 26

27. http://www.htmldog.com/articles/suckerfish/focus/example/links.html/
Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 27

28. Can you read me?
Can you read me?
Can you read me?
Can you read me?
Can you read me?
Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 28

29. ?????
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30. Thank you!
Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 30