Writing For Everyone

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Accessible content makes it easier for everyone to get the information they need, reducing confusion and translation costs, improving searches, and optimizing content strategy.

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Writing For Everyone

  1. 1. Writing for Everyone Char James-Tanny @charjtf / @helpstuff
  2. 2. Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 2
  3. 3. Official U.S. Navy Imagery. http://www.flickr.com/photos/usnavy/5964393831/Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 3
  4. 4. Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 4
  5. 5. Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 5
  6. 6. “We should not write so that it is possible for [the reader] to understand us, but so that it is impossible for him to misunderstand us.” Marcus Fabius Quintilianus (c. 35 – c. 100), Book VII, 2, line 24Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 6
  7. 7. WOUNDCopyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 7
  8. 8. LEADCopyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 8
  9. 9. CLOSECopyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 9
  10. 10. NUMBERCopyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 10
  11. 11. FLIESCopyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 11
  12. 12. Marcus Holland-Moritz. http://www.flickr.com/photos/mhx/4346962885/Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 12
  13. 13. Scott Dexter. http://www.flickr.com/photos/ampersandyslexia/3245893462/Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 13
  14. 14. Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 14
  15. 15. Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 15
  16. 16. TRF_Mr_Hyde. http://www.flickr.com/photos/scottchene/7330421994/Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 16
  17. 17. Oli Shaw. http://www.flickr.com/photos/ol1/5865955665/Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 17
  18. 18. Mike Licht. http://www.flickr.com/photos/notionscapital/2883224652/Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 18
  19. 19. Marcin Wichary. http://www.flickr.com/photos/mwichary/7190737616/Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 19
  20. 20. Casper Moller. http://www.flickr.com/photos/caspermoller/2412288882/Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 20
  21. 21. Michael Francis McCarthy. http://www.flickr.com/photos/sagamiono/4827919176/Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 21
  22. 22. Photo by Rhonda Bracey (http://cybertext.com/au). Used with permission.Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 22
  23. 23.  Let’s get together on 3/4/13 at 7:15.  The next meeting will be held in the spring of 2014. Jamin Gray. http://www.flickr.com/photos/jamingray/1299204975/Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 23
  24. 24.  1.800.GoFedEx  1.800.FLOWERS  1-800-GO-UHAUL  1-800-JETBLUE Mr. T in DC. http://www.flickr.com/photos/mr_t _in_dc/3802206974/Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 24
  25. 25. Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 25
  26. 26. http://www.webdesignerdepot.com/2010/02/a-review-of-consistent-designs-on-the-web/ Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 26
  27. 27. http://www.htmldog.com/articles/suckerfish/focus/example/links.html/Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 27
  28. 28. Can you read me? Can you read me? Can you read me? Can you read me? Can you read me?Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 28
  29. 29. ?????Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 29
  30. 30. Thank you!Copyright 2013 JTF Associates, Inc. @charjtf / @helpstuff 30

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