2. Easy to find! In both cases, the hotels are reallyeasy to find (if we know the hotelsname). They are bothat the first rank on google as youcansee on the screen shoots. Moreover, whenyoumake a research by city + luxuryhotels, theydon’tappear on the first page. If wesearch by brand, they come up directly as well.
3. Easy to use: The Plaza New York! Information on listing Clearwebsite of the Plaza. Managed by category: Booking system, Hotel (room and suite), Dining, Welness, Shops, Events, Family, History and News. Navigation on thiswebsiteisveryeasy. We have all the informations thatweneed as a customer: Different room types, descriptions, style, room size, levelfloors, services, restaurants with menus etc., welness and program, shopspresentation (even the price of the last renovation)… Withthiswebsite, wethinkthat clients will not have to call to obtainadditional informations.
4. Easy to use: The George V Withthiswebsite, we arrive on a group presentation, withoutany soul. Just a picture. Informations are alsoclear and aboundant, we have all class by category. This websiteisveryclear. You justneed to click to discover all the necessaries informations about hotel services. Room details are reallywellpresented. Veryeasy to use. It’s an otherwebsite style. Furthermoreeverywherewecanfind a link to help you and permit you to reserve.
5. Engagement! The New York Plaza: It exists a list of news with all the recent articles about the hotel and luxury in generalthat permit at the clients to see the hotel news. You canalsoreceive the news letter of the hotel. The Four Seasons George V: The engagement thatwecanfind on the first page is the possibility of buying a gift cardthatcan permit you to offer an amazing moment. No commentscanbe put on the website.
6. Easy to book! George V: 30 seconds are needed to reserve. Easy to use. Avaibilityis on live. Rates also. As smart as the website. The Plaza New York: Alsoeasy to reserve. Informations are clear and smart.
7. Easy to share! The George V: It ispresent on twitter, facebook, delicious and more… Easy to share and present on the first page of the website. The New York Plaza: It can’tbeshared on the Plazawebsite. No presence on Facebook, twitter… But itismanaged by « Fairmont Hotel ». And on the fairmontwebsite, wecanshare on different networks.
8. Qualitative Express positioning: High positioning. Both are luxuryfocused. Theytry to attract the same client segment. Distintive One isclear, white (almosttoomuch), the otherisfashion. Twodifferent styles that match withtheircategory.
9. Conclusion Twodifferentwebsite. One is more focused on environment (more fashion, more touchable): Plaza. The otheris more a group websitewithoutflourish. On both, informations are veryclear. Wemay propose to the George V to give more news about the hotel (like articles and engagement). For the Plaza, werecommand an immediateshare on specific network (unfortunatly, they are veryengaged but they have a poor sharing). In bothwebsiteswecanrecommand a range of prices in each room presentation to inform the clients. As this point theybothdon’tgive informations.
