Catherine Giffi
5 SlideShares 1 Follower
Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Director, Strategic Market Analysis at John Wiley and Sons
Industry
Advertising / Marketing / PR
About
Catherine [Cathy] Giffi is a strategic marketing leader dedicated to helping companies better meet the needs of the research community. She has produced groundbreaking studies on Open Access, Data Sharing, Society Membership, Peer Review, Patron Driven Acquisition, and Discoverability. She is passionate about uncovering truths that advance scholarship and further the missions of librarians, societies, and the research community. Thought Leadership "Sharing Data With My Co-opetition"​, Pistoia Alliance Debates (October 2015) "Trends in Data Sharing"​, ACS Division of Chemical Information (July 2015) "Barriers and Resistance to Sharing of Data"​, NFAIS (April 2015) "Maximizing Discovery
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publishing libraries research metadata data marketing business model share content
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Presentations

(5)
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Empowering Data in Scholarly Publishing

8 years ago • 191 Views

Metadata and Discoverability -- Publisher Perspective

8 years ago • 815 Views

Success Strategies for Electronic Content Discovery and Access

8 years ago • 260 Views

Barriers to Data Sharing

8 years ago • 339 Views

Trends in Data Sharing

8 years ago • 486 Views
Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Director, Strategic Market Analysis at John Wiley and Sons
Industry
Advertising / Marketing / PR
About
Catherine [Cathy] Giffi is a strategic marketing leader dedicated to helping companies better meet the needs of the research community. She has produced groundbreaking studies on Open Access, Data Sharing, Society Membership, Peer Review, Patron Driven Acquisition, and Discoverability. She is passionate about uncovering truths that advance scholarship and further the missions of librarians, societies, and the research community. Thought Leadership "Sharing Data With My Co-opetition"​, Pistoia Alliance Debates (October 2015) "Trends in Data Sharing"​, ACS Division of Chemical Information (July 2015) "Barriers and Resistance to Sharing of Data"​, NFAIS (April 2015) "Maximizing Discovery
Tags
publishing libraries research metadata data marketing business model share content
See more