▪ Collaborated with a team of six students to put together an integrated marketing campaign in seven days to reinvigorate the Kool-Aid brand ▪ Proposed a brand partnership with characters from the 80's cartoon "The Snorks" to target kids 6-11 years of age and provide them with a sense of community and friendship through youthful fun

1. silv trout
marketing

4. To target caring parents in search of an
affordable refreshment for their
children, only Kool-Aid provides a
colorful treat that is a healthier alternative
to soda.

10. To target socially active, 6-11 year old
kids in search of a fun way to
celebrate the simple joys of childhood
only Kool-Aid provides a
colorful, sweet treat that can brighten
a sense of community and friendship
through carefree, youthful joy.

17. “We weren't trying to
be a band. We were
trying to have fun."

20. iDevice mockup

24. Questions?
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marketing