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  • 1. SHARETHISSOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDONSUPPORTED BY
  • 2. Joining theconversationHow the Guardian uses socialmedia to enhance its journalismSOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON
  • 3. Changing access to sources
  • 4. Open journalism
  • 5. Open journalism “It encourages participation” “Its open to the web … and collaborates with other material” “It recognises that publishing can be the beginning of thejournalistic process” “It recognises that journalists are not the only experts “It helps form communities of interest”
  • 6. Changing relationship with readersCredit: Meg Pickard
  • 7. Credit: Meg Pickard
  • 8. New forms of storytelling
  • 9. New forms of storytelling Credit: beaconradio/Flickr
  • 10. New forms of storytelling
  • 11. What does this mean forPR/communications?  Different access points to a story  Can become part of conversations with journalists  Content published not always the end point  Crowd-interrogation of information  Serving content to communities where they are  Dont just want reaction, want interaction  Thinking about stories and trends at a higher level  Timeliness still important