6/25/12 Discussing Two Recent Books About Business Models w/ Therese Padilla, President of AIPMM

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Therese says, "I’m very excited to be participating in the highly practical and informative Global Product Management Talk. Product managers must constantly be learning. Both of these books on …

Therese says, "I’m very excited to be participating in the highly practical and informative Global Product Management Talk. Product managers must constantly be learning. Both of these books on business models represent contributions from many voices about product management best practices. The AIPMM has been sponsoring many of the #ProdMgmtTalks and it is great to be contributing ideas and participating in the real time conversation.”

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  • 1. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business ModelsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Two books that shed light on business model implementation will be discussed; Business Model Renewal: How to Grow and Prosper by Defying Best Practices and Reinventing Your Strategy by Linda Gorchels Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur. Podcast: http://bit.ly/NRaux3 Links: http://bit.ly/LDfx4c Therese says, "I’m very excited to be participating in the highly practical and informative Global Product Management Talk. Product managers must constantly be learning. Both of these books on business models represent contributions from many voices about product management best practices. The AIPMM has been sponsoring many of the #ProdMgmtTalks and it is great to be contributing ideas and participating in the real time conversation.”The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management andProduct Marketing standard that takes into account best practices used in a wide range of companies andindustries. This ensures that the most modern and up to date challenges faced in product management andproduct marketing are addressed for today’s environment. The Framework is part of the AIPMM Product Body ofKnowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more than half adozen consulting companies. The Framework includes seven distinct product phases, from Conceive to End ofLife, and covers allaspects during theentire productlifecycle. _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1
  • 2. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business ModelsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrTherese Padilla, Co-founder and President of AIPMM, Leads Global Product Management TalkDiscussion Regarding Two Books On The Subject of Business ModelsINTROProduct managers, as well as business owners and entrepreneurs, must constantly be learning in order toincorporate new trends in methodologies, provide guidance so their products adapt to the newest emergingtechnologies, cope with market fluctuations, and continuously update product roadmap plans as their productsprogress through the stages in the product lifecycle process. Business model principles include customer valuepropositions, profit formulas and the key resources and processes required to deliver successful products andcustomer promises.Each week, The Global Product Management Talk features an expert guest discussing pre-posted questions withthe co-hosts and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast areavailable for on-demand consumption on the web, iTunes, Google Play and mobile devices.Host @CindyFSolomon is joined by co-host Adrienne Tan @brainmates with speaker TheresePadilla@TheresePadilla @AIPMMAbout Therese PadillaTherese is President of the Association of International Product Marketing & Management. She is a productmanagement professional with broad experience in all areas of product development and management, includingconsumer products, enterprise software in startups and large corporate environments. Therese created the firstproduct management certification program at the AIPMM which she co-founded in 1998.Contact Theresesite: http://www.aipmm.comemail: therese at aipmm dot comtwitter: @TheresePadilla @AIPMMLinkedIn: http://www.linkedin.com/in/theresepadillaOur co-host today: Adrienne Tan of BrainmatesAdrienne Tan left corporate life in 2004 to explore what life had to offer. During her journey, Adrienne saw anopportunity to offer “on-tap” Product Management services to companies that wanted to develop and launchfabulous products. brainmates was subsequently conceived over a cup of hot chocolate with Nick Coster. Adrienneis not only passionate about developing new media products but loves managing and steering the brainmatesbusiness towards bigger and better things. _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 2
  • 3. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business ModelsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrPRE-POSTED QUESTIONSPreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmtQ1 How do you define a business model?Q2 Whats the value of a business model?Q3 How do you apply the different methods mentioned in these books to your situation?Q4 Why do product managers need to know about business models in their day-day focus?Q5 Whats so important about these books in particular?Q6 How are they different & how are they the same?TWEET CHRONOLOGYWhat is #ProdMgmtTalk? http://bit.ly/AlLEbNJoin Global Product Management Talk! http://linkd.in/jRmwRxNever participated in a twitter chat? FAQs http://t.co/Qr2s1o0OLearn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZfloLearn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSfWant to reach target audience of Product Professionals? Sponsor Global Product Management Talk!http://bit.ly/gF0Tt3Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtagOur format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3equintanilla RT @cindyfsolomon @ProdMgmtTalk: Tweetvite :: Global Product ManagementTalk #ProdMgmtTalkhttp://t.co/TP0WKhJ8 #business model books -12:48 PM Jun 22nd, 2012aipmm RT @compellingmktr: RT @ProdMgmtTalk: Resources for6/25/12 #ProdMgmtTalk w/ @TheresePadilla @AIPMM on recent Biz Modelbooks #prodmgmt http://t.co/PotzU1Lq -10:59 AM Jun 23rd, 2012ProdMgmtTalk RT @roadmapwarrior: Background#ProdMgmtTalk in 1 hourw/ @TheresePadilla of @AIPMM on books re: Biz Models #prodmgmt http://t.co/1xKGici2 -3:08 PM Jun 25th, 2012ProdMgmtTalk Q6 How are these 2 books on Biz Models different & how are they thesame? #ProdMgmtTalk http://t.co/2ToQnksp http://t.co/oFELyOky -3:15 PM Jun 25th, 2012ProdMgmtTalk Q5 Whats so important about these 2 books on biz models inparticular? #ProdMgmtTalk http://t.co/2ToQnksp http://t.co/UAv3mUNw -3:15 PM Jun 25th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 3
  • 4. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business ModelsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Q4 Why do product managers need to know about business models in theirday-day focus? #ProdMgmtTalk http://bit.... http://t.co/nI6riJgg -3:15 PM Jun 25th, 2012ProdMgmtTalk Q3 How do you apply the different methods mentioned in these books to your situation?#ProdMgmtTalk http://bit.... http://t.co/2hSiwgDq -3:16 PM Jun 25th, 2012ProdMgmtTalk Q2 Whats the value of a business model? #ProdMgmtTalk http://t.co/2ToQnksphttp://t.co/t0HmBIEx -3:16 PM Jun 25th, 2012ProdMgmtTalk Q1 How do you define a business model? #ProdMgmtTalk http://t.co/2ToQnksphttp://t.co/BFFXgXDP -3:17 PM Jun 25th, 2012cindyfsolomon #ProdMgmtTalk Business Model Renewal: How to Grow & Prosper by Defying BestPractices & Reinventing Your Strategy http://t.co/muizd3WI -3:22 PM Jun 25th, 2012cindyfsolomon #ProdMgmtTalk Business Model Generation PDF first 70pages http://t.co/odYuH1xf #prodmgmt -3:23 PM Jun 25th, 2012ChapstickJungle RT @ProdMgmtTalk: How to participate in a twitter chat: http://t.co/EBe4tELM Join us in1/2 hour http://t.co/UklYtyI6 #prodmgmttalk -3:35 PM Jun 25th, 2012ProdMgmtTalk Coming up today: Please follow @theresepadilla @prodmgmttalk @cindyfsolomon@brainmates @AIPMM http://t.co/2ToQnksp hashtag: #prodmgmttalk -3:37 PM Jun 25th, 2012ProdMgmtTalk Welcome @ChapstickJungle ! Listen here: http://t.co/mHqIhlQy Followhttp://t.co/IWpRCL2i for reminders #prodmgmttalk -3:38 PM Jun 25th, 2012ProdMgmtTalk PreQ: Please introduce yourself, where you are tweeting from & your involvementwith #prodmgmt #prodmgmttalk -3:43 PM Jun 25th, 2012ProdMgmtTalk Background Links & resources for this discussion:http://t.co/2ToQnksp #prodmgmttalk -3:43PM Jun 25th, 2012milasgai Check out "Global Product Management Talk on Twitter @ProdMgmtTalk"http://t.co/DODtQOAg via @eventbrite #prodmgmttalk #prodmgmt -3:57 PM Jun 25th, 2012ProdMgmtTalk Welcome @milasgai ! #prodmgmttalk -3:59 PM Jun 25th, 2012theresepadilla RT @milasgai: Check out "Global Product Management Talk onTwitter @ProdMgmtTalk"http://t.co/DODtQOAg via @eventbrite #prodmgmttalk #prodmgmt -4:02 PM Jun 25th,2012brainmates Talking to @theresepadilla & @cindyfsolomon about #business models in relationto #prodmgmt #prodmgmttalk-4:02 PM Jun 25th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 4
  • 5. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business ModelsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrhmdelcastillo Talking to @theresepadilla from #AIPMM & @cindyfsolomon from #prodmgmttalkabout #business models in relation to #prodmgmt #prodmgmttalk -4:05 PM Jun 25th, 2012ProdMgmtTalk Welcome @theresepadilla @milasgai@hmdelcastillo @ChapstickJungle @brainmateshttp://t.co/2ToQnksp #prodmgmttalk -4:06 PM Jun 25th, 2012ProdMgmtTalk Thank you to our sponsor (and todays speaker!)@AIPMM Visit http://t.co/0vIzm4IA forupcoming webinars, trainings & news #prodmgmttalk -4:07 PM Jun 25th, 2012ProdMgmtTalk @TheresePadilla discussing Business Model Renewal by Linda Gorchelshttp://t.co/fXmX268E #prodmgmttalk -4:08 PM Jun 25th, 2012ProdMgmtTalk @TheresePadilla says business models are fundamental to companies in 2 ways: get $for financing & sustainable revenue #prodmgmttalk -4:08 PM Jun 25th, 2012ProdMgmtTalk People forget to put their business model fundamentals into their business plan - how doyou extract value from customer base #prodmgmttalk -4:09 PM Jun 25th, 2012ProdMgmtTalk Biz Model Generation is easy to use - almost paint by number - nice visualssays @brainmates #prodmgmttalk -4:09 PM Jun 25th, 2012ProdMgmtTalk Welcome to our co-host Adrienne Tan of @brainmates Australia talkingwith @TheresePadilla of @AIPMM #prodmgmttalk -4:09 PM Jun 25th, 2012ProdMgmtTalk A little difficulty on audio skipping - if youre listeninglive: http://t.co/mHqIhlQy #prodmgmttalk -4:10 PM Jun 25th, 2012ProdMgmtTalk PreQ: Please introduce yourself, where you are tweeting from & your involvementwith #prodmgmt#prodmgmttalk -4:10 PM Jun 25th, 2012ProdMgmtTalk What does "capture value" mean? asked@Brainmates "The process of understandingwhat the value to customer is - extract value" #prodmgmttalk -4:11 PM Jun 25th, 2012ProdMgmtTalk Welcome @MyBizMarketer Please use hashtag#prodmgmttalk to show up in twitterdiscussion!#prodmgmttalk -4:12 PM Jun 25th, 2012ProdMgmtTalk This is Cindy @CindyFSolomon your co-host, tweeting from across the bay from SanFrancisco #prodmgmttalk -4:13 PM Jun 25th, 2012ProdMgmtTalk Business Models are the "essence" of#prodmgmt - must know your biz model to createsuccessful products & how to deliver #prodmgmttalk -4:13 PM Jun 25th, 2012ProdMgmtTalk In Biz Model Generation, show changes betw 1 biz model & another, Example in bookpublishing http://t.co/GPyRLiJq #prodmgmttalk -4:14 PM Jun 25th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 5
  • 6. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business ModelsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Todays resources about 2 books:http://t.co/2ToQnksp #prodmgmt #prodmgmttalk -4:15 PMJun 25th, 2012ProdMgmtTalk A business model is disruptive process - Lindas book doesnt lay out how to make a bizmodel - Biz Model Renewal is retrospec #prodmgmttalk -4:16 PM Jun 25th, 2012MyBizMarketer RT @ProdMgmtTalk: Todays resources about 2books: http://t.co/iP0s3S7c #prodmgmt #prodmgmttalk -4:16 PM Jun 25th, 2012MyBizMarketer Thank you :D RT @ProdMgmtTalk: Welcome@MyBizMarketer Please usehashtag #prodmgmttalk to show up in twitter discussion! #prodmgmttalk -4:17 PM Jun 25th, 2012ProdMgmtTalk Q1 How do you define a business model? business model describes rationale of how orgcreates, delivers, & captures value #prodmgmttalk -4:17 PM Jun 25th, 2012milasgai Camila Franco tweeting from San Francisco, CA, I <3 all topics relatedto #prodmgmt and #baot. #prodmgmttalk#prodmgmttalk -4:17 PM Jun 25th, 2012ProdMgmtTalk Biz Models are important to define similar to#prodmgmt - every1 defines differently - nostandard agreement #prodmgmttalk -4:18 PM Jun 25th, 2012ProdMgmtTalk RT @milasgai: Camila Franco tweeting from San Francisco, CA, I <3 all topics relatedto #prodmgmt and #baot.#prodmgmttalk #prodmgmttalk -4:18 PM Jun 25th, 2012ProdMgmtTalk Hi Camila! Todays resources & questions:http://t.co/2ToQnksp Were on Q1: How do youdefine a business model? #prodmgmttalk -4:19 PM Jun 25th, 2012ProdMgmtTalk @TheresePadilla has been doing #prodmgmt since the roaring 90s (1993) seenimmense changes & positive updates, maturity #prodmgmttalk -4:20 PM Jun 25th, 2012ProdMgmtTalk People are very open to learn more & more about #prodmgmt & biz models todaysays @TheresePadilla #prodmgmttalk -4:20 PM Jun 25th, 2012ProdMgmtTalk Adrienne @brainmates says Lindas book Biz Model Renewal represents the maturingof #prodmgmt http://t.co/fXmX268E #prodmgmttalk -4:21 PM Jun 25th, 2012ProdMgmtTalk Adrienne @Brainmates says this is diff betw#prodmgmt & #UX : #prodmgmt care aboutbusiness model,#UX focus on prod design #prodmgmttalk -4:21 PM Jun 25th, 2012hmdelcastillo @theresepadilla from #AIPMM says "#prodmgmt& #prodmktg have significantly evolvedcompared to 19 years ago" #prodmgmttalk #prodmgmttalk -4:22 PM Jun 25th, 2012MyBizMarketer RT @ProdMgmtTalk: People are very open to learn more & more about #prodmgmt & bizmodels today says @TheresePadilla #prodmgmttalk -4:22 PM Jun 25th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 6
  • 7. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business ModelsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Understanding market, positioning, customer segment key to business model accordingto #prodmgmt but #UX cares about beauty #prodmgmttalk -4:22 PM Jun 25th, 2012ProdMgmtTalk Audio breaking up a bit - #UX thinks if product is beautiful enough - its a goodproduct #prodmgmt measures by revenue #prodmgmttalk -4:23 PM Jun 25th, 2012ProdMgmtTalk RT @hmdelcastillo @theresepadilla @AIPMMsays "#prodmgmt & #prodmktg havesignificantly evolved compared to 19 years ago" #prodmgmttalk -4:24 PM Jun 25th, 2012ProdMgmtTalk Q3 How do you apply the different methods mentioned in these books to yoursituation?http://t.co/2ToQnksp #prodmgmttalk -4:25 PM Jun 25th, 2012ProdMgmtTalk This is a question for #prodmgmt participants and @TheresePadilla is talking about howto write biz case using canvas #prodmgmttalk -4:25 PM Jun 25th, 2012milasgai business model canvas: http://t.co/hrJexA92! Very cool and resourcefultool #prodmgmttalk #prodmgmttalk -4:25 PM Jun 25th, 2012ProdMgmtTalk @TheresePadilla says Use business case canvas when you want to tweak it in market:try "free model" or change distribution #prodmgmttalk -4:26 PM Jun 25th, 2012hmdelcastillo #AIPMM uses #business model canvas as a strategic planning tool that can be used tocreate in a#business case. #prodmgmttalk #prodmgmttalk -4:26 PM Jun 25th, 2012ProdMgmtTalk RT @milasgai: business model canvas:http://t.co/jGZL5qpF! Very cool and resourcefultool#prodmgmttalk #prodmgmttalk -4:26 PM Jun 25th, 2012ProdMgmtTalk RT @hmdelcastillo @AIPMM uses #businessmodel canvas as strategic planning tool canbe used to create in a #business case. #prodmgmttalk -4:27 PM Jun 25th, 2012brainmates RT @hmdelcastillo: #AIPMM uses #business model canvas as a strategic planning tool thatcan be used to create a #business case #prodmgmttalk -4:28 PM Jun 25th, 2012ProdMgmtTalk The business model concept is incorporated into@AIPMM #ProdBOK #prodmgmt body ofknowledge customer tools, incl @SteveBlank #prodmgmttalk -4:29 PM Jun 25th, 2012ProdMgmtTalk Adrienne @brainmates asks Question: What else is inthe @AIPMM #prodmgmt ProdBOK Body of Knowledge?#prodmgmttalk -4:29 PM Jun 25th, 2012hmdelcastillo #prodmgmt & #prodmktg professionals can use#business model #innovation to testdifferent distribution channels. #prodmgmttalk #prodmgmttalk -4:30 PM Jun 25th, 2012ProdMgmtTalk Answ: @AIPMM Product Body of Knowledge (ProdBOK) was developed with input fromover 50 experts, includ #UX #dev #BA #projmgmt #prodmgmttalk -4:30 PM Jun 25th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 7
  • 8. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business ModelsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk RT @hmdelcastillo: #prodmgmt & #prodmktgcan use #business model #innovation to testdifferent distribution channels #prodmgmttalk -4:31 PM Jun 25th, 2012ProdMgmtTalk #Prodmgmt have to collaborate w/design #UX - it takes a village #prodmgmttalk -4:31 PM Jun25th, 2012ProdMgmtTalk Going deep into questions about ProdBOK - very exciting developmentin #prodmgmt #prodmgmttalk -4:32 PM Jun 25th, 2012hmdelcastillo #prodmgmt must be involved in #UX for the products theymanage. #prodmgmttalk #prodmgmttalk -4:32 PM Jun 25th, 2012ProdMgmtTalk These 2 books are also based - even on cover "Defying best practices" not followingothers - finding & adapting your OWN #prodmgmttalk -4:33 PM Jun 25th, 2012MyBizMarketer @TheresePadilla @AIPMM explains the role of product management on UX andDesign #prodmgmttalk -4:33 PM Jun 25th, 2012ProdMgmtTalk #ProdMgmt must always be finding what works for the particular situation - cant get stuckin status quo - constantly changing #prodmgmttalk -4:34 PM Jun 25th, 2012ProdMgmtTalk RT @MyBizMarketer: @TheresePadilla @AIPMM explains the role of productmanagement on UX and Design #prodmgmttalk -4:34 PM Jun 25th, 2012hmdelcastillo Product #innovation often requires #prodmgmt to defy best practices and change thecorporate structure.#prodmgmttalk #prodmgmttalk -4:34 PM Jun 25th, 2012ProdMgmtTalk RT @hmdelcastillo: #prodmgmt must be involved in #UX for the products theymanage. #prodmgmttalk -4:34 PM Jun 25th, 2012ProdMgmtTalk RT @hmdelcastillo: Product #innovation often requires #prodmgmt to defy best practicesand change the corporate structure #prodmgmttalk -4:34 PM Jun 25th, 2012ProdMgmtTalk @TheresePadilla talking about Semantic interview way back when "hire #prodmgmt whoare passionate about process" #prodmgmttalk -4:35 PM Jun 25th, 2012ProdMgmtTalk any1 can be passionate about product - but it can be learned - #prodmgmt must bepassionate about PROCESS to get right product #prodmgmttalk -4:35 PM Jun 25th, 2012ProdMgmtTalk How many #prodmgmt will admit they love PROCESS? We all love producing results...notstatic process or perfect process... #prodmgmttalk -4:36 PM Jun 25th, 2012ProdMgmtTalk @TheresePadilla was called the Nav queen at Symantec - was identified with herproduct...learned that process > than indiv product #prodmgmttalk -4:37 PM Jun 25th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 8
  • 9. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business ModelsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk @Brainmates key lesson: love the process besides the product to examine biz model,UX, delivery channels - then can question #prodmgmttalk -4:38 PM Jun 25th, 2012ProdMgmtTalk @brainmates asks - "At what point should #prodmgmt consider the business model?Upfront, conceive product...?" #prodmgmttalk -4:38 PM Jun 25th, 2012brainmates RT @ProdMgmtTalk: key lesson: love the process besides the product to examine biz model,UX, delivery channels #prodmgmttalk -4:39 PM Jun 25th, 2012hmdelcastillo #prodmgmt must love the PROCESS and not just the product to create successful productsthat customers demand. #prodmgmttalk #prodmgmttalk -4:39 PM Jun 25th, 2012ProdMgmtTalk @TheresePadilla always can take corrective action if in market to re-examine biz model,product, channel, positioning, etc. #prodmgmttalk -4:39 PM Jun 25th, 2012cindyfsolomon RT @brainmates: RT @ProdMgmtTalk: key lesson: love the process besides the productto examine biz model, UX, delivery channels #prodmgmttalk -4:39 PM Jun 25th, 2012aipmm RT @brainmates: RT @ProdMgmtTalk: key lesson: love the process besides the product toexamine biz model, UX, delivery channels #prodmgmttalk -4:39 PM Jun 25th, 2012ProdMgmtTalk RT @hmdelcastillo: #prodmgmt must love the PROCESS & not just the product to createsuccessful products that customers demand #prodmgmttalk -4:40 PM Jun 25th, 2012brainmates RT @hmdelcastillo: #prodmgmt must love the PROCESS & not just the product to createsuccessful products that customers demand #prodmgmttalk -4:40 PM Jun 25th, 2012ProdMgmtTalk Ideal "Conceive phase" to identify biz model & test it for correct product/market fitsimultaneously - always correct later #prodmgmttalk -4:41 PM Jun 25th, 2012ProdMgmtTalk When product goes to market, make sure to test not only product features but alsobusiness model for correct fit/position #prodmgmttalk -4:42 PM Jun 25th, 2012ProdMgmtTalk Discussing different types of business models: printer model - give away printer, chargefor ink...#prodmgmttalk -4:43 PM Jun 25th, 2012ProdMgmtTalk Must always discuss diff ways to extract value. When people ask @TheresePadilla diffbetw #prodmgmt &#prodmkrtg #prodmgmttalk -4:43 PM Jun 25th, 2012hmdelcastillo #AIPMM says use #business model canvas as a strategic planning tool to createa #business case during Conceive. #prodmgmttalk #prodmgmttalk -4:43 PM Jun 25th, 2012ProdMgmtTalk How do you answer: "Problem with product in market - how to fix?" #Prodmgmt looks atfeatures #Prodmrktg looks at market biz #prodmgmttalk -4:44 PM Jun 25th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 9
  • 10. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business ModelsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk RT @hmdelcastillo: @AIPMM says use #bizmodel canvas as strategic planning tool tocreate a #biz case during Conceive #prodmgmttalk -4:44 PM Jun 25th, 2012ProdMgmtTalk What is difference between business model and market channel? #prodmgmttalk -4:44 PMJun 25th, 2012brainmates RT @ProdMgmtTalk: When product goes to mkt, make sure 2 test not only product featuresbut business model for correct fit #prodmgmttalk -4:45 PM Jun 25th, 2012ProdMgmtTalk In book publishing example - both books discuss - typical distribution channel: writersends out to publishers who distribute #prodmgmttalk -4:45 PM Jun 25th, 2012ProdMgmtTalk Now - self-publish & choose distribution via web or kindle or Amazon or iTunes...cut outchannel & go direct#prodmgmttalk -4:46 PM Jun 25th, 2012hmdelcastillo Difference between #prodmgmt and #prodmktg is #prodmgmt works on product& #prodmktg finds a new dist. channel #prodmgmttalk #prodmgmttalk -4:46 PM Jun 25th, 2012ProdMgmtTalk There are 9 areas of businss model: 1. cust segment 2. value prop 3. channel 4. CRM -cust relationships w/in segments #prodmgmttalk -4:47 PM Jun 25th, 2012ProdMgmtTalk 5. diff revenue streams 6. key resources that offer dif elements 7. key activities 8. keypartnerships - can make or break #prodmgmttalk -4:47 PM Jun 25th, 2012milasgai I think that a good product enables company to implement/maintain its bizmodel #prodmgmttalk -4:48 PM Jun 25th, 2012ProdMgmtTalk 9. cost structure - a lot of different areas define your business model of how finally deliverto customer - 9 levers to tweak #prodmgmttalk -4:48 PM Jun 25th, 2012ProdMgmtTalk RT @milasgai: I think that a good product enables company to implement/maintain its bizmodel #prodmgmttalk -4:49 PM Jun 25th, 2012ProdMgmtTalk RT @CindyFSolomon thinks #prodmrktg tends to focus more on business model issuessince they define how to deliver revenue #prodmgmttalk -4:50 PM Jun 25th, 2012ProdMgmtTalk Great statement says @TheresePadilla to @milasgai ; assumes company has all leversin place to forward product successfully #prodmgmttalk -4:50 PM Jun 25th, 2012ProdMgmtTalk Fundamentally you need a great product - but biz model will make or break success inmarket...product is 1 part of entire #prodmgmttalk -4:51 PM Jun 25th, 2012ProdMgmtTalk Many examples of great products first to market with great technology that didnt winbecause didnt have biz model delivery #prodmgmttalk -4:52 PM Jun 25th, 2012ProdMgmtTalk @milasgai please elaborate! #prodmgmttalk -4:52 PM Jun 25th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 10
  • 11. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business ModelsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Twitter Spelling Correction: @TheresePadilla was NAV Queen atSymantec #prodmgmttalk -4:53 PM Jun 25th, 2012milasgai it was exactly what you guys mentioned :) it helps the company to validate their model andadjust if needed...#prodmgmttalk -4:53 PM Jun 25th, 2012ProdMgmtTalk @AIPMM has anthropologist on staff, look at ethnography - view blogat http://aipmm.com/anthropology/ #prodmgmttalk -4:54 PM Jun 25th, 2012milasgai ...but the entire package: product, support, marketing, sales will make the model 100%successful! #prodmgmttalk-4:54 PM Jun 25th, 2012ProdMgmtTalk People like to think theyre doing a job according to their ideal, in reality theyre doing theopposite of their intention - #prodmgmttalk -4:54 PM Jun 25th, 2012ProdMgmtTalk RT @milasgai: it was exactly what you guys mentioned :) it helps the company to validatetheir model and adjust if needed... #prodmgmttalk -4:54 PM Jun 25th, 2012ProdMgmtTalk Have both books on #prodmgmt shelf! Buy kindle version! Linda Gorchels writtenw/interactive content http://t.co/fXmX268E #prodmgmttalk -4:55 PM Jun 25th, 2012ProdMgmtTalk Business Model Generation has iPad app for canvas heres 70 pagespdf http://t.co/GPyRLiJq #prodmgmttalk-4:56 PM Jun 25th, 2012ProdMgmtTalk Thank you to our sponsor @AIPMM Check out upcoming webinars thisweek: http://t.co/0vIzm4IA #prodmgmttalk -4:56 PM Jun 25th, 2012ProdMgmtTalk Thank you to our speaker @TheresePadilla and co-host Adrienne Tan @brainmates forgreat discussion today!#prodmgmttalk -4:57 PM Jun 25th, 2012ProdMgmtTalk #Prodmgmt is the trusted advisor for product & market when usedproperly... #prodmgmttalk -4:59 PM Jun 25th, 2012ProdMgmtTalk Todays twitter stats: 135 tweets generated 230,983 impressions, reaching an audience of14,294 followers#prodmgmttalk -5:12 PM Jun 25th, 2012ProdMgmtTalk Thank you tweeters: @aipmm @cindyfsolomon @brainmates @mybizmarketer@hmdelcastillo @theresepadilla @milasgai @chapstickjungle #prodmgmttalk -5:13 PM Jun 25th, 2012ProdMgmtTalk Todays top tweeters win a copy of HOW: The Book - Why How We Do Anything meansEverything by Dov Seidman http://t.co/BY8LGo9b #prodmgmttalk -5:14 PM Jun 25th, 2012ProdMgmtTalk Congrats @mybizmarketer @milasgai@chapstickjungle please Email your address tocindy@prodmgmttalk dot com for physical book! #prodmgmttalk -5:15 PM Jun 25th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 11
  • 12. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business ModelsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Thank you @TheresePadilla & co-host Adrienne@brainmates for an informative talktoday! Everyones participation appreciated! #prodmgmttalk -5:16 PM Jun 25th, 2012ProdMgmtTalk Please blog about your insights to todays talk to be repostedat http://t.co/89not0Kw #prodmgmttalk -5:16 PM Jun 25th, 2012ProdMgmtTalk Like us on facebook http://t.co/qVF3z9Hi Follow us http://t.co/78wpO1ui Join LinkedIngrouphttp://t.co/2SwVjB0o #prodmgmttalk -5:16 PM Jun 25th, 2012ProdMgmtTalk Follow Us on BlogTalkRadio http://t.co/rgViu7aTListen oniTunes http://t.co/j02TOPNR Android App!http://t.co/4owrgJup #prodmgmttalk -5:18 PM Jun 25th, 2012ProdMgmtTalk Unedited transcript available soon at June 25 TranscriptCleaning http://t.co/lKW6lKO2 scroll to bottom & read up #prodmgmttalk -5:22 PM Jun 25th, 2012beelinebill RT @ProdMgmtTalk: #Prodmgmt is the trusted advisor for product & market when usedproperly...#prodmgmttalk -6:01 PM Jun 25th, 2012ProdMgmtTalk Thank you to our sponsor @AIPMM Upcoming webinar: Why AIPMM Membership BoostsYour Productivity http://t.co/fT1xCwnf #prodmgmt #prodmgmttalkProdMgmtTalk Listen iTunes http://t.co/j02TOPNR Android Apphttp://t.co/4owrgJup Follow Blogtalkradiofor reminders http://t.co/rgViu7aT #prodmgmttalkMissed Product Camp Dallas/Ft Worth? Check out archive of tweets and content: #PCampDFW archive bit.ly/MfCXfH sponsored by @AIPMM @ProductCampDFW #Storifyslideview bit.ly/MEvghM #prodmgmtTodays twitter stats: 135 tweets generated 230,983 impressions, reaching an audience of14,294 followersThank you tweeters: @aipmm @cindyfsolomon @brainmates @mybizmarketer @hmdelcastillo@theresepadilla @milasgai @chapstickjungleThank you @TheresePadilla & co-host Adrienne @brainmates for an informative talk today!Everyones participation appreciated!Thank you to our sponsor @AIPMM Upcoming webinar: Why AIPMM Membership Boosts YourProductivity http://t.co/fT1xCwnf _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 12
  • 13. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business ModelsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Global Product Management TalkTM is a weekly mini-product camp Socraticdiscussion of pre-posted questions with live audio of thought leader and co-hostscommenting. Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6 Reach a global audience http://t.co/XTteZ8AW Follow for Reminders! http://bit.ly/nbw9Yr Crowdsourced content of live product, tech, startup & SF events http://bit.ly/JQoUpTFor Product Managers that don’t get a chance to leave their desk and participate in ProductTalks in person, we’ve brought Product Talks to you via podcast and twitter #prodmgmttalk _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 13