These workshops will be an intensive 2+ days of intellectually and financially rewarding work that includes both strategic and tactical challenges to better prepare yourself, your team and your business to face your ever more challenging marketplace. They are also the only marketing programs, specifically designed and created for restaurant & hospitality businesses.

1. Restaurant Marketing Workshop 2014
The Restaurant Marketing Workshops
The world has been and
continues to be a
rapidly changing social
marketplace for
restaurant and hotel
businesses. Guests are
more demanding and
more engaged in defining value for themselves – with
or without your input. This is why it is extremely
critical to understand and engage with your guests on
a deeper and more social level than ever before if you
want to build future success. The question is not
about the use of marketing but instead, of creating
more strategically effective marketing efforts.
These workshops will be an intensive 2+ days of
intellectually and financially rewarding work that
includes both strategic and tactical challenges to
better prepare yourself, your
team and your business to face
your ever more challenging
marketplace. They are also the
only marketing programs,
specifically designed and
created for restaurant &
hospitality businesses.
Overview of the Restaurant Marketing Workshop
o Two days of practical and cutting-edge information
and discussions of current & future marketing
trends and best practices.
o Two books to be read and discussed for
understanding the sophistication necessary for a
successful marketing strategy.
o Identifying and outlining marketing opportunities
specifically for your business.
o Four, bi-monthly, follow-up teleconferences to
support your change efforts.
o Working and engaging with some of the most
successful restaurant and hotel operators in the
country.
Objectives
o Realize and understand the critical importance with
which you must market your business to generate
deeper, long-term brand loyalty that results in
greater long-term profits.
o Outline what a successful marketing strategy looks
like for you and your business in your marketplace.
o Understand the resources
necessary to achieve
business leadership both
internally & externally.
Unique Benefits
o Evolve your thinking and
understanding of what a
successful marketing effort
is and does.
o Understand and engage
with the tools of marketing
leadership.
o Recalibrate your guest
experience to become more value driven for the
guest and more profitable for your business.
o Recalibrate the work experience for both staff and
management in order to achieve higher levels of
performance & profits, combined with significant
savings in the cost of doing business.
o Create new and innovative ways of doing business.
o Decrease reliance on price considerations and move
to a value-added model.
o Learn from those who have actually done what you
need to do.
o Introductions to leading marketing thinking.
Pre-Work
o Two books (currently vetting, to be announced)
o Questionnaire to be
returned to me
o Specific self-analysis to
maximize participation
(e.g. identification of goals
& objectives, brand
strength indicators, current
marketing efforts, etc…)
Day Three Option
Day three is for those
attendees or teams who
want to do one-on-one work on their specific
marketing goals, plans and opportunities.
o Day three is appointed based on the work you want
to do.
o Appointments start at 8am and go until all work is
completed.
o All appointments are on a FIFO basis.
Startup Hospitality | www.cbl-global.com
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