1. Marketing
John Brothers
Block 3
4/17/09

2. Marketing Mix
• Product - A tangible object or an intangible service that is mass produced
or manufactured on a large scale with a specific volume of units.
Intangible products are often service based like the tourism industry & the
hotel industry. Typical examples of a mass produced tangible object are
the motor car and the disposable razor. A less obvious but ubiquitous
mass produced service is a computer operating system.
• Price – The price is the amount a customer pays for the product. It is
determined by a number of factors including market
share, competition, material costs, product identity and the customer's
perceived value of the product. The business may increase or decrease the
price of product if other stores have the same product.
• Place – Place represents the location where a product can be purchased. It
is often referred to as the distribution channel. It can include any physical
store as well as virtual stores on the Internet.
• Promotion – Promotion represents all of the communications that a
marketer may use in the marketplace. Promotion has four distinct
elements - advertising, public rel

3. How?
• For example Apple they have to put
commercials on to show off there next iPod.
• They also have to beat there competitors price
so like apple would have to lower there price
to beat out the mp3 player or something.

4. Target marketing
• Most companies have to target groups of
people so that they can sell there product. For
example the company wouldn’t want to put
commercials about kids toys on at midnight
because the kids wont see it.

5. Steps
• The first step is deciding if you want it or
not, the second step is making a list of the
ones you want, the third step is picking one of
them, the fourth step is doing it, and the fifth
step is after it.

6. How?
• They do this an buying a house. Step one
would be making sure you want a house, step
2 would be looking at the houses, step 3
would be choosing the best houses step 4
would be pick the house you want and step 5
would be living there and buying it.

7. Motives
• Rational buying motives is spending money
that you have and making sure that you can
afford things. Emotional buying is when you
buy something because you want it or
because your attached to it in some way.

8. Example
One example of a rational buying choice is you
have 400 dollars and you spend 50 of it on
food that week and save the other 350.
another one Would be buying a house you can
afford. One example of a emotional buy would
be buying a ring that your grandfather sold to
a pan shop. Or buying a house that you have
no way of paying for