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Internet Marketing



http://www.brizgo.net/
Internet marketing is the marketing of products or services
over the Internet, is also referred to as i- Marketing, web-
marketing, online-marketing or e-Marketing.




                         Internet marketing is a combination of Internet related activities.
                         Activities may include permission email campaigns, search engine
                         optimization and general marketing principles




 Internet marketing and advertising is considered to be the best way to
 earn revenue and generate profit.



                                                                      http://www.brizgo.net/
Internet Marketing Basics

 Domain name must be easy to spell and remember.

 The word welcome means nothing, because it is assumed that
  every customer is welcome.

 Must know who your customer is, and what he (or she) wants.

 Make your company easy to find. Telephone number should be on
  the contact page.




                      Need a quality website

                      Website must be optimized for the search engines.




                                                                http://www.brizgo.net/
Different types of Internet marketing businesses


               Email Marketing: Creating a list of prospects and sending emails to
               them having details about the products/services.



Interactive Marketing : Interactive Marketing refers to the evolving
trend in marketing whereby marketing has moved from a transaction
based effort to a conversation.




                  Search Engine Optimization (SEO): Improves the visibility of website,
                  therefore the products/services in the search engines like Google,
                  Yahoo!, Bing, etc.




                                                                   http://www.brizgo.net/
Web Design: It provide a way for individuals to work virtuall anywhere,
with minimum overhead.

Online Public Relations : Marketing companies can help spread the
word about brands in a positive way and provide ideas of how to reach
various target markets.




               E-Branding: This marketing incorporate web design, SEO, and other
               marketing techniques to help make the transition more profitable
               and efficient.

                Niche Marketing : These create niche marketing campaigns, help
                companies to identify the largest volume of customers (targeting),
                communicating with them, sell them, and then, obtain feedback
                from them.



                                                                   http://www.brizgo.net/
Advantages of Internet Marketing

• Ability to market your services for free or at a low cost.

• Ability to sell anything online.

• Ability to collect payment online.

• So many business models on the internet that it supersedes or
  traditional business models by a mile.


                      • Ability to create affiliate systems and recruit affiliates.

                      • Lot's of resources freely available online.

                      • Lot's of how-to resources.

                      • People are open to sharing their knowledge on the internet.


                                                                         http://www.brizgo.net/
Internet Marketing Techniques

 Track and analyze the web site traffic.

Request links from non-competing, quality companies related to the
 industry.

Write informative articles about the business or products and make
 them available to online publications and webmasters.




                            Give your website visitors a clear call to action.

                            When it comes to the site, don't overlook the obvious.




                                                                       http://www.brizgo.net/
Internet Marketing Tools

Are the key things that a marketer must master in order to maximize their full
potential.

A domain name : It can increase the traffic and number of hits when the
name is directly associated with the keyword that users are searching. Name
must be a general term.

Writing articles: Articles are submitted that includes the keywords it would
be associated to the site is an effective way of increasing the number of hits
and would augment your rank in the search engine.


Keywords and blogs: A marketer who knows good keywords to use
it would increase the traffic and would be on top of the list of the
search engines.




                                                                    http://www.brizgo.net/
Three Quick Tips for Improvement of Your Website Behavior


If your traffic levels are too low to draw any meaningful data on website,
consider launching some traffic-building initiatives, such as search engine
optimization.

Visitors easily take the desired action from any page of the website. For
example, if you want to fill out a contact form, make a prominent button
inviting them to do this on each page.




                     Check your sales copy to be sure it also invites visitors to take the
                     desired action. Too often, companies use offline brochure copy on
                     their site without taking into account the unique opportunities
                     that the online arena affords.




                                                                      http://www.brizgo.net/
Thanks For Watching …….
For more information please visit us @
        http://www.brizgo.net/

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Internet Marketing

  • 2. Internet marketing is the marketing of products or services over the Internet, is also referred to as i- Marketing, web- marketing, online-marketing or e-Marketing. Internet marketing is a combination of Internet related activities. Activities may include permission email campaigns, search engine optimization and general marketing principles Internet marketing and advertising is considered to be the best way to earn revenue and generate profit. http://www.brizgo.net/
  • 3. Internet Marketing Basics  Domain name must be easy to spell and remember.  The word welcome means nothing, because it is assumed that every customer is welcome.  Must know who your customer is, and what he (or she) wants.  Make your company easy to find. Telephone number should be on the contact page.  Need a quality website  Website must be optimized for the search engines. http://www.brizgo.net/
  • 4. Different types of Internet marketing businesses Email Marketing: Creating a list of prospects and sending emails to them having details about the products/services. Interactive Marketing : Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction based effort to a conversation. Search Engine Optimization (SEO): Improves the visibility of website, therefore the products/services in the search engines like Google, Yahoo!, Bing, etc. http://www.brizgo.net/
  • 5. Web Design: It provide a way for individuals to work virtuall anywhere, with minimum overhead. Online Public Relations : Marketing companies can help spread the word about brands in a positive way and provide ideas of how to reach various target markets. E-Branding: This marketing incorporate web design, SEO, and other marketing techniques to help make the transition more profitable and efficient. Niche Marketing : These create niche marketing campaigns, help companies to identify the largest volume of customers (targeting), communicating with them, sell them, and then, obtain feedback from them. http://www.brizgo.net/
  • 6. Advantages of Internet Marketing • Ability to market your services for free or at a low cost. • Ability to sell anything online. • Ability to collect payment online. • So many business models on the internet that it supersedes or traditional business models by a mile. • Ability to create affiliate systems and recruit affiliates. • Lot's of resources freely available online. • Lot's of how-to resources. • People are open to sharing their knowledge on the internet. http://www.brizgo.net/
  • 7. Internet Marketing Techniques  Track and analyze the web site traffic. Request links from non-competing, quality companies related to the industry. Write informative articles about the business or products and make them available to online publications and webmasters. Give your website visitors a clear call to action. When it comes to the site, don't overlook the obvious. http://www.brizgo.net/
  • 8. Internet Marketing Tools Are the key things that a marketer must master in order to maximize their full potential. A domain name : It can increase the traffic and number of hits when the name is directly associated with the keyword that users are searching. Name must be a general term. Writing articles: Articles are submitted that includes the keywords it would be associated to the site is an effective way of increasing the number of hits and would augment your rank in the search engine. Keywords and blogs: A marketer who knows good keywords to use it would increase the traffic and would be on top of the list of the search engines. http://www.brizgo.net/
  • 9. Three Quick Tips for Improvement of Your Website Behavior If your traffic levels are too low to draw any meaningful data on website, consider launching some traffic-building initiatives, such as search engine optimization. Visitors easily take the desired action from any page of the website. For example, if you want to fill out a contact form, make a prominent button inviting them to do this on each page. Check your sales copy to be sure it also invites visitors to take the desired action. Too often, companies use offline brochure copy on their site without taking into account the unique opportunities that the online arena affords. http://www.brizgo.net/
  • 10. Thanks For Watching ……. For more information please visit us @ http://www.brizgo.net/