Internet Marketing


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Internet Marketing

  1. 1. Internet Marketing
  2. 2. Internet marketing is the marketing of products or servicesover the Internet, is also referred to as i- Marketing, web-marketing, online-marketing or e-Marketing. Internet marketing is a combination of Internet related activities. Activities may include permission email campaigns, search engine optimization and general marketing principles Internet marketing and advertising is considered to be the best way to earn revenue and generate profit.
  3. 3. Internet Marketing Basics Domain name must be easy to spell and remember. The word welcome means nothing, because it is assumed that every customer is welcome. Must know who your customer is, and what he (or she) wants. Make your company easy to find. Telephone number should be on the contact page.  Need a quality website  Website must be optimized for the search engines.
  4. 4. Different types of Internet marketing businesses Email Marketing: Creating a list of prospects and sending emails to them having details about the products/services.Interactive Marketing : Interactive Marketing refers to the evolvingtrend in marketing whereby marketing has moved from a transactionbased effort to a conversation. Search Engine Optimization (SEO): Improves the visibility of website, therefore the products/services in the search engines like Google, Yahoo!, Bing, etc.
  5. 5. Web Design: It provide a way for individuals to work virtuall anywhere,with minimum overhead.Online Public Relations : Marketing companies can help spread theword about brands in a positive way and provide ideas of how to reachvarious target markets. E-Branding: This marketing incorporate web design, SEO, and other marketing techniques to help make the transition more profitable and efficient. Niche Marketing : These create niche marketing campaigns, help companies to identify the largest volume of customers (targeting), communicating with them, sell them, and then, obtain feedback from them.
  6. 6. Advantages of Internet Marketing• Ability to market your services for free or at a low cost.• Ability to sell anything online.• Ability to collect payment online.• So many business models on the internet that it supersedes or traditional business models by a mile. • Ability to create affiliate systems and recruit affiliates. • Lots of resources freely available online. • Lots of how-to resources. • People are open to sharing their knowledge on the internet.
  7. 7. Internet Marketing Techniques Track and analyze the web site traffic.Request links from non-competing, quality companies related to the industry.Write informative articles about the business or products and make them available to online publications and webmasters. Give your website visitors a clear call to action. When it comes to the site, dont overlook the obvious.
  8. 8. Internet Marketing ToolsAre the key things that a marketer must master in order to maximize their fullpotential.A domain name : It can increase the traffic and number of hits when thename is directly associated with the keyword that users are searching. Namemust be a general term.Writing articles: Articles are submitted that includes the keywords it wouldbe associated to the site is an effective way of increasing the number of hitsand would augment your rank in the search engine.Keywords and blogs: A marketer who knows good keywords to useit would increase the traffic and would be on top of the list of thesearch engines.
  9. 9. Three Quick Tips for Improvement of Your Website BehaviorIf your traffic levels are too low to draw any meaningful data on website,consider launching some traffic-building initiatives, such as search engineoptimization.Visitors easily take the desired action from any page of the website. Forexample, if you want to fill out a contact form, make a prominent buttoninviting them to do this on each page. Check your sales copy to be sure it also invites visitors to take the desired action. Too often, companies use offline brochure copy on their site without taking into account the unique opportunities that the online arena affords.
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