5. Industry Opportunities Sampling
• Google Glass (Smithsonian)
• Interactive Experience (Cleveland Museum of
Art: Gallery One)
• Advanced CRM systems (Salesforce1)
• Shifts in distribution models (Met in HD)
10. Who we are: www.amt-lab.org
• Arts Management & Technology Laboratory
• MISSION
• The Arts Management and Technology Laboratory (AMTLab) serves as an exchange, a catalyst for innovative ideas and a
conduit for knowledge circulating at the intersection of arts, management and technology.
• Impact: AMTLab provides current and future arts managers, technologists, and researchers with existing best practices and
emerging technologies that allow for a direct impact on their work and their organization. Through online and off-line
engagement, AMTLab is a resource that leads to innovative, effective and efficient integration of technology in the cultural
and creative enterprises.
• Values
• Knowledge | Dialogue | Innovation | Rigor | Creativity
• Open mindedness | Curiosity | Relevancy | Practicality
11. Blog readership and engagement
37
39
14
18
0
5
10
15
20
25
30
35
40
45
Semester 1 Semester 2
AMTLab Publishing, 2013-2014
Posts Published Weeks Published
• Total Posts: 76
• Average Posts/Week: 2.4
• Publication Rate: 90%
12. Blog readership and engagement
9%
36%
11%
4%
15%
15%
10%
AMTLab Content, 2013-2014
White Papers
Research Updates
Case Studies
News Summaries
Product Reviews
Dialogues
Guests Posts
• White Paper Research:
o Publication series
o Research updates
• Dialogues:
o Podcasts
o “What’s On Your Phone?”
• Product Reviews:
o Social media monitoring
o Project management
13. Research Scopes 2013-2014
• Data-Driven Decisions
o Online analytics & ballet marketing
o Spatial data analysis & public art projects
• Technology for Offline Participation
o Opera simulcasts
o Accessibility & assistive technologies
o Crowdsourced exhibitions
• Online Audiences
o Streaming & symphony orchestras
o Digital exhibitions
o MOOCs & arts education
• CRM Systems & Cloud-Based Solutions
o Boards & governance
o Nano-nonprofits
14. Research Scopes 2014-2015
Reader Poll 2014
• What technology problems do you face in your arts organization?
– Insufficient funding (67%)
– Not enough IT support staff (55%)
• What management problems do you need technology to solve in
your arts organization?
– Analytics (64%)
– Communication (internal) (64%)
– Fundraising (55%)
• What research would you like to see on social media?
– Analysis tools (76%)
15. Preliminary Research Scopes 2014-2015
• Fundraising in the Digital Age
o When is crowd funding appropriate and what should organizations expect?
o How and where can arts organizations get $ for tech capacity building?
• Undergraduate Education & Arts Management
o How are we preparing artists to face the field?
o What industry wide issues are symptoms of poor preparation?
o Possibility for case study or partnership with CFA
• Technology on a Budget – Blogging Track
o Investigation of SaaS solutions which can empower organizations and save costs.
o Where can collaborative workspaces serve the arts? Options and practices.
• Effective Uses of Social Media
o What does effective use of social media look like for arts organizations?
o How does an organization determine which platforms to use, and how is it staffed?
Editor's Notes
--First student post in both Semester 1 and Semester 1 was published in week 4 of that semester (Sept 18 and Feb 4, respectively)
--Semester 1 had 8 student contributors
--Semester 2 had 5 student contributors, 3 of whom returned from Semester 1
--No posts published over winter break, December 22-January 12
Creating Online Audiences
What does it mean to create an online audience? How does or might an online audience for an arts organization differ from its offline audience?
How is an online audience created? Through what channels, programming, and staffing?
Utilizing Technology for Offline Participation
How do technology resources—from social media to simulcasting to CRM software—assist arts organizations in bringing people to its physical spaces?
Where do those resources fall within an organization’s structure? Marketing, development, education, artistic programming/exhibitions, etc.?
Leveraging the Potential of Data and Data-Driven Decisions
How is the increased availability of data changing decision-making among arts organizations? Or is it?
What obstacles exist that might or do hamper the adoption of data-oriented decisions in the arts and culture industry? What are the benefits of such decision-making?
What changes occur structurally as an arts organization incorporates increasing the collection and use of data?
Effective Uses of Social Media
What does effective use of social media look like for an arts organization?
How does an organization determine how many and which platforms are best suited for its purposes? How is participation monitored?
How is it staffed? Internally? Externally? What are the consequences of each model?
Tackling Technophobia in the Workplace
What are strategies for introducing and adopting new technologies in a workplace that remains resistant to them?
How can fear of technology be distinguished from insufficient knowledge?
In an industry with constrained resources (time, money, and/or staff), what products or practices are advised for an arts organization seeking to overcome its technophobia? (E.g., “We know we need to become more tech savvy, but we don’t have the time/money/people/knowledge to get started…”)
Managing the Cloud (including group work spaces)
What are best practices for managing group work in the cloud?
What are best policies and practices for moving an organization to the cloud?
What products are recommended for an arts organization (cloud or groups work spaces) of various sizes and needs?
What security and storage concerns should arts organizations be cognizant of when selecting and/or utilizing cloud and/or group spaces?
CRM Systems for Organizations of All Sizes
What CRM software currently lead the field for arts organizations with small, medium, and large operations?
What training and best practices exist when adopting a new CRM system?
What do arts organizations in particular need to consider when selecting CRM software?
Remote Training Across Multiple Locations
What products and services exist to facilitate online/digital training across multiple spaces (e.g., trainer in location A, trainees in locations B, C)?
What best practices are advised when conducting remote training compared to in-person training?
Total responses: 42
Other items with over 50% responses:
--Outdated equipment
--Organizational resistance
--Communication (external)
--Social media monitoring tools
--Social media best practices
Creating Online Audiences
What does it mean to create an online audience? How does or might an online audience for an arts organization differ from its offline audience?
How is an online audience created? Through what channels, programming, and staffing?
Utilizing Technology for Offline Participation
How do technology resources—from social media to simulcasting to CRM software—assist arts organizations in bringing people to its physical spaces?
Where do those resources fall within an organization’s structure? Marketing, development, education, artistic programming/exhibitions, etc.?
Leveraging the Potential of Data and Data-Driven Decisions
How is the increased availability of data changing decision-making among arts organizations? Or is it?
What obstacles exist that might or do hamper the adoption of data-oriented decisions in the arts and culture industry? What are the benefits of such decision-making?
What changes occur structurally as an arts organization incorporates increasing the collection and use of data?
Effective Uses of Social Media
What does effective use of social media look like for an arts organization?
How does an organization determine how many and which platforms are best suited for its purposes? How is participation monitored?
How is it staffed? Internally? Externally? What are the consequences of each model?
Tackling Technophobia in the Workplace
What are strategies for introducing and adopting new technologies in a workplace that remains resistant to them?
How can fear of technology be distinguished from insufficient knowledge?
In an industry with constrained resources (time, money, and/or staff), what products or practices are advised for an arts organization seeking to overcome its technophobia? (E.g., “We know we need to become more tech savvy, but we don’t have the time/money/people/knowledge to get started…”)
Managing the Cloud (including group work spaces)
What are best practices for managing group work in the cloud?
What are best policies and practices for moving an organization to the cloud?
What products are recommended for an arts organization (cloud or groups work spaces) of various sizes and needs?
What security and storage concerns should arts organizations be cognizant of when selecting and/or utilizing cloud and/or group spaces?
CRM Systems for Organizations of All Sizes
What CRM software currently lead the field for arts organizations with small, medium, and large operations?
What training and best practices exist when adopting a new CRM system?
What do arts organizations in particular need to consider when selecting CRM software?
Remote Training Across Multiple Locations
What products and services exist to facilitate online/digital training across multiple spaces (e.g., trainer in location A, trainees in locations B, C)?
What best practices are advised when conducting remote training compared to in-person training?
