1. Real Value. Real Revenue.
1. Presenter –
• Eric Jontra. Founded Clear Marketing Concepts in 2008 after a 21 year
career in broadcast sales management and ownership. During his career
he has developed hundreds of successful marketing campaigns and
generated hundreds of millions of dollars in advertising revenues. Clear
Marketing Concepts launched the Splash Radio and Neptune products
in 2009. (eric@clearmarketingconcepts.com; 903-287-0447.)
2. The importance of assigning value.
3. What is the #1 value that every single Parks and Recreation Department
brings to the table?
4. Your Parks & Recreation department can get BIGGER and BETTER thru
the use of sponsorships! Why is it important?
5. How much is too much?
6. How do you find the perfect balance?
eric@clearmarketingconcepts.com / 903-287-0447
www.clearmarketingconcepts.com

2. 7. What would you include in a sponsorship package? Don’t worry - your
Parks & Rec Department has PLENTY of things that can interest potential
advertisers.
8. Don’t just impress sponsors – BLOW THEM AWAY!
9. Assigning REAL VALUE to the various elements of your Parks & Rec
Department -- based on attendance.
10. Cash sponsorships are great, but you can also greatly increase
profitability of your department by implementing BARTER deals as well
11. Conclusion:
• Your Parks & Rec department has REAL VALUE.
• Use all of the elements at your disposal to create REAL REVENUE.
eric@clearmarketingconcepts.com / 903-287-0447
www.clearmarketingconcepts.com